A boring FA from France (8)
Originally Posted by jack_l
Yes, there is a lot of native traffic in France... and Europe in general... I think you're right that Taboola and Outbrain are the best bets. Taboola seems to have a little more non-English European traffic, but they both have a lot and are quality networks.
I actually think specializing in French-speaking geo's on native is a great strategy, although you would eventually perhaps want to branch away from just running ecom and do lots of other successful verticals too.
But yeah, native is very expensive and very difficult in my opinion, though with great rewards certainly.
One other thing to note is that it *appears* that more and more people are having success on facebook by renting "agency accounts", so that is perhaps something to look into. I haven't tried facebook myself (though soon!) so can't point you in the right direction on this, but I have definitely noticed a shift in discussions here on STM and in the broader media buying world where two years ago all I heard about was FB bans, FB bans, FB bans, whereas now I'm hearing about Agency Accounts, Agency Accounts, Agency Accounts, and people doing big numbers with them.
But yeah whichever traffic source you focus on I'm really excited to see how things progress! Being fluent in a non-English language is a HUGE advantage in my opinion... those other geos/languages are sooo much less competitive than English/US...
Yes clearly! I’ve found some websites that offers Agency account but not sure what to use right now. I’ve seen some threads, that are talking about that, I will need to go deeper and learn the best practices 🤞🏻
But Yeah FB ban is a hard thing aha!
Thank you for the answer about the native in Europe, I will start learning this week and give you some update soon!
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Originally Posted by sibi881
For the Yoga campaign, I was only doing conversion campaign with very broad targeting.
Something like : France - Women - 35/65+ - Interest : Yoga and expansion « on »
I’ve done 0 retargeting during the 7 months because the cold traffic results were better…
For the creatives, I was running only images 1080x1080 on all placements possibles (FB & Insta)
My campaign for the yoga mat were straight to the product page
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Hi Jeremy! Thanks for all the information - and for sharing your experiences!
My experience of native traffic is very limited. That beginner's tutorial I wrote for Outbrain is a good first step, but after that, check out all the threads and posts by @jack_l - you will pick up a LOT of valuable information from him.
Running on FB these days, half the battle is about keeping your accounts alive for as long as you can, plus being able to get new accounts at reasonable prices (or know how to farm them yourself). But let's see how long your dad's account will last!
I'll be waiting for your next update.
Amy
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Very good thread from a fellow french marketer.
I run dropshipping campaigns for many years and I must admit that going back running pictures on Facebook for ecom products is quiet a creative way to do it since everybody is focused solely on video.
A good friend of mine, who is making upwards of 20 millions of sales yearly, told me that he is also using pictures in the last couple months, so that's great.
For your giddyup offers, do you send them to a bridge page? what do you put on the transition page and what's your LP CTR?
Thanks again, will be following your thread.
Originally Posted by malocardoso
It's good to have some French marketer inside STM!
So for GiddyUp, I ALWAYS send them to a lander.
I just write an article in French to present the product. (Basically I just translate the lander that is offer by GiddyUp and modify it a bit to adapt it to the French Market)
It will fluctuate day to day, but for AirPhysio and Aculief, 50% of the people will click my CTA to go to the product page and after that approx. 7 to 10% will buy the product.
To optimise my lander, I just do some test, like modify the Title, the first image, etc...
Hey,
how does giddyup work? they provide the product? and you have to set up the
they do the shipping?
Originally Posted by schlossy
Nope it’s a performance network,
They give you a link to the product page and you have a payout every sale you made.
For a 60$ product for the consumer, the payout is 40$ for you approx.
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Originally Posted by jio97133
$60 selling price, $40 goes to the affiliate. I'd imagine the network to be taking at least $5-10 for it to be worthwhile for them - which would put the original product acquisition cost and warehousing costs and handling costs etc. (i.e. for the product owner) at $10-15. A quick check on aliexpress and/or alibaba would give a good idea on product cost.
And this is assuming shipping is extra.
So - something to consider once you've found good ads and audiences for an offer, would be to source the product (or a similar product) yourself. This way you could build your own brand and own the customer data. Frontend profits could increase instantly and customer LTV would be greater than when you were just profiting off the initial sale. And you'd have an asset to grow and/or flip later on.
Of course though, there's always the flip-side of having to carry inventory and take care of the shipping. The extra trouble may not appeal to some. It depends on whether you're wanting to focus on promoting affiliate offers or build a long-term asset. It's a personal preference thing.
Sorry for getting a bit off topic! Looking forward to your next update!
Amy
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