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Is this the general paid Facebook "way" to convert? (5)

07-12-2021 09:30 PM #1 sibi881 (Member)
Is this the general paid Facebook "way" to convert?

So I started Facebook advertising recently, and I'm learning a lot. I'm wondering, is this the general "method" for how to make Facebook convert?

First you need to convert cold traffic interest based. So you setup your creatives, split test, whatever whatever, but your main goal should be landing page views since you don't have any conversions yet...

Then, once you reach 100 conversions or 25 conversions a week, then you can duplicate those ad sets, and then make a look alike audience based on those previous conversions...

So really the game with Facebook is really to start converting cold, interest based traffic and make that work... so you have to spend the money, however cheaply you can, to start getting conversions FIRST, then you can start making look alike audiences based on that ? or target conversion as the main method of the campaign, because it won't work right if you aren't getting 25 conversions a week.

I've started with 3 ad sets @ 5.00 each/day, targeting different age ranges, with the same interest targets,

Then within those 3 ad sets, I created 2 carousel ads that i duplicated across all 3 of those ad sets...

With landing page views as the main "goal" of the campaign...

So my thought is, once I start getting enough conversions I can start targeting specifically purchases or conversions... ?

Is this all sound normal to how it is supposed to go? lol. I've only had ~30 or 40 total conversions on my store so far, so I'm working up to that 100....

07-14-2021 06:36 PM #2 fbqueen (Senior Member)

Quote Originally Posted by sibi881 View Post
So I started Facebook advertising recently, and I'm learning a lot. I'm wondering, is this the general "method" for how to make Facebook convert?

First you need to convert cold traffic interest based. So you setup your creatives, split test, whatever whatever, but your main goal should be landing page views since you don't have any conversions yet...

Then, once you reach 100 conversions or 25 conversions a week, then you can duplicate those ad sets, and then make a look alike audience based on those previous conversions...

So really the game with Facebook is really to start converting cold, interest based traffic and make that work... so you have to spend the money, however cheaply you can, to start getting conversions FIRST, then you can start making look alike audiences based on that ? or target conversion as the main method of the campaign, because it won't work right if you aren't getting 25 conversions a week.

I've started with 3 ad sets @ 5.00 each/day, targeting different age ranges, with the same interest targets,

Then within those 3 ad sets, I created 2 carousel ads that i duplicated across all 3 of those ad sets...

With landing page views as the main "goal" of the campaign...

So my thought is, once I start getting enough conversions I can start targeting specifically purchases or conversions... ?

Is this all sound normal to how it is supposed to go? lol. I've only had ~30 or 40 total conversions on my store so far, so I'm working up to that 100....
You need minimum 50 conversions per week per ad set. Facebook optimizes on ad set level so in order for you to keep getting quality traffic you need to aim for 10 conversions per day. I'd recommend to optimize for Purchases if that's your main objective so you train Facebook on what exactly you want to achieve.

As a beginner on Facebook I'd focus on tackling the ad creative game FIRST. So make sure you have a solid creative - if you're promoting ecom products, test videos and the first thing we test on videos are thumbnails because they can make a huge impact on the performance. Facebook shows the thumbnail for a fraction of the second when a user scrolls through the feed so it really is the first thing that will grab their attention.
You can try lumen5.com to create your videos, those kind of 3-5-minute long videos do really well for us. Tell a story and make the video interesting, make the ad copy visual and focus on the benefits of the product - like what the user will get out of using the product instead of high-lighting the features of it. Storytelling works like a charm.

Make sure you have good customer support in place, selling a quality product and can ship fast or at least communicate throughout the whole funnel what the customer can expect to ensure you won't get hit with a low Page score because Facebook has been cracking down on low-quality ecom marketers who deceive the users.

If you ever run into account issues you know where to find me

07-16-2021 04:10 AM #3 sibi881 (Member)

Quote Originally Posted by fbqueen View Post
You need minimum 50 conversions per week per ad set. Facebook optimizes on ad set level so in order for you to keep getting quality traffic you need to aim for 10 conversions per day. I'd recommend to optimize for Purchases if that's your main objective so you train Facebook on what exactly you want to achieve.

As a beginner on Facebook I'd focus on tackling the ad creative game FIRST. So make sure you have a solid creative - if you're promoting ecom products, test videos and the first thing we test on videos are thumbnails because they can make a huge impact on the performance. Facebook shows the thumbnail for a fraction of the second when a user scrolls through the feed so it really is the first thing that will grab their attention.
You can try lumen5.com to create your videos, those kind of 3-5-minute long videos do really well for us. Tell a story and make the video interesting, make the ad copy visual and focus on the benefits of the product - like what the user will get out of using the product instead of high-lighting the features of it. Storytelling works like a charm.

Make sure you have good customer support in place, selling a quality product and can ship fast or at least communicate throughout the whole funnel what the customer can expect to ensure you won't get hit with a low Page score because Facebook has been cracking down on low-quality ecom marketers who deceive the users.

If you ever run into account issues you know where to find me
thanks so much for the message... that's awesome, i can give a try to the video ads.

really i just had a carousel ad to start with all my products on there, but no conversions. it was a conversion campaign, but it was optimized for landing page views.

the traffic seemed pretty cheap, it was about 31 cents per landing page view and i spent around $50, i split tested 3 age groups on 2 sets of ads, i got about 11 add to carts it said, but no one actually converted, i think just 1 person intiated checkout.. i had a coupon on the ad so i think they were probably looking at how the price looked.

i was looking at my analytics, the right column traffic bounced at 100% so i killed it lol, the news feed was ok, it had a 60% bounce rate, the market place ad was pretty bad, it was around 90% bounce rate. instagram might have been better but i didnt send a lot of traffic to it. ill probably only target certain placements now instead of everything based off that..

i also spent like 7 hours the other day building out a whole landing page after seeing that high bounce rate maybe it will make a difference.

50 conversions a week would be insane.. really i only have been getting maybe 1 or 2 conversions every couple of days outside of Facebook, if i got 50 conversions a week and i was breaking even that would be awesome, that's a good goal to reach for sure...

i also started watching a course on facebook ads that gives some other tips on full funnel targeting like, people that added to cart, warm traffic, etc. so ill probably do some ad sets on those.

really i want to at least break even on the cold traffic, if i could do that, that would be great. that i feel like is my main goal right now. ill report back and see what i can do though... i dont have a lot of conversions that is what i feel like is holding me back a little. i have money though to start testing, i just dont want to burn like 500 and feel like it wasted lol, so taking it a little slow as im learning...

thx queen

07-16-2021 03:42 PM #4 vortex (Senior Moderator)

It would be great if you could provide more details about your campaign. I know there's always the concern of other members "ripping" your campaign, but when you expose everything about one campaign, you can potentially learn a lot of tips that could then be applied to future campaigns - which would more than make up for any initial "sacrifice".

The more details you divulge, the more specific advice you will receive. Ads, products, landing page, audience targeting, bidding, budget - the more info the better.

Like fbqueen suggested, it would be good to run with the conversions objective from the start, so FB is clear about your intentions and target people that would be the most likely to give you conversions. However, if you're not getting a lot of conversions in the beginning, you can set up LLAs based on earlier funnel events - such as ad clicks and ATCs. Targeting those audiences can potentially get you better results than the original broader audience.

But even the best audience will not convert without good creatives. Definitely focus your efforts there. Video ads are a must-try these days, but also test static images because I've seen image ads trump video ads - it depends on the individual ad.

For video ads, test different lengths. I've seen the longer 3-5 minute ads fbqueen mentioned perform well, but I've also seen short videos - the 10-15 second vids recommended by FB - do way better than longer videos as well. Again, it depends on the individual ad and your product and the audience.

Your landing page may be a bottleneck as well - there's no way of knowing without knowing what it looks like. But testing more ads would be a great start!

TL;DR: Test more ads!



Amy

07-19-2021 07:34 AM #5 sibi881 (Member)

Quote Originally Posted by vortex View Post
It would be great if you could provide more details about your campaign. I know there's always the concern of other members "ripping" your campaign, but when you expose everything about one campaign, you can potentially learn a lot of tips that could then be applied to future campaigns - which would more than make up for any initial "sacrifice".

The more details you divulge, the more specific advice you will receive. Ads, products, landing page, audience targeting, bidding, budget - the more info the better.

Like fbqueen suggested, it would be good to run with the conversions objective from the start, so FB is clear about your intentions and target people that would be the most likely to give you conversions. However, if you're not getting a lot of conversions in the beginning, you can set up LLAs based on earlier funnel events - such as ad clicks and ATCs. Targeting those audiences can potentially get you better results than the original broader audience.

But even the best audience will not convert without good creatives. Definitely focus your efforts there. Video ads are a must-try these days, but also test static images because I've seen image ads trump video ads - it depends on the individual ad.

For video ads, test different lengths. I've seen the longer 3-5 minute ads fbqueen mentioned perform well, but I've also seen short videos - the 10-15 second vids recommended by FB - do way better than longer videos as well. Again, it depends on the individual ad and your product and the audience.

Your landing page may be a bottleneck as well - there's no way of knowing without knowing what it looks like. But testing more ads would be a great start!

TL;DR: Test more ads!



Amy
thanks for the post. yes i guess i need to just start testing more lol. yes i will test some video ads for sure, i've been messing around with a few different sites making video ads for tik tok for a potential affiliate campaign, but i will focus on this for now... yeah going to split test with these landers too lol.. that's the name of the game....

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