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CLICKLEAD – best terms in gambling vertical (49)

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Hey everyone
We are CLICKLEAD - an affiliate network with the best conditions in the gambling vertical.
We have been partnered with many advertisers since 2016 - which is why many of them
cooperate with us on exclusive terms.

We are trusted
Both beginners and seasoned professionals started working with us. We actually offer high
rates to each partner.

We work only with the best
We provide exclusive rates for the best players in the market - Parimatch, Vulkan Vegas,
N1 Casino, Pin-up casino, Huffson group and many others

We are Tech-savvy
We provide our partners with not only high rates, but also a number of technical solutions
at each stage of the ad campaign: Free applications for IOS and Android, uniquelizer bots,
round-the-clock support, weekly payments without commissions to any payment systems.

We are confident in ourselves
That's why we are launching a competition with a prize pool of $1 million. Where only
the best will compete for the McLaren 765LT and other prizes. We aren't running a lottery
or quiz. We have transparent conditions and every partner has a fair chance to win.

But that's not all! Contact the manager, ask them to make a test drive and get the best
conditions and a complete working guide.

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

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Gambling is an incredibly profitable niche for affiliates. And every year this vertical grows
exponentially. New offers, high rates, convenient payment models — all these are significant
positive aspects of the vertical. What more can be said if, from time to time, more than a quarter
of the earth visit casinos and give their hard-earned money in the hope of hitting the jackpot.
In other words, an affiliate has more than 1.5 billion potential leads in gambling vertical.

The statistics are as follows:






And if we add the 4.2 billion people who spend money on gambling at least once
a year here, then we can draw a logical conclusion: although this is a "plowed field"
to work on, it has simply huge potential.

But there is a fairly logical question — to which audience in which countries should
traffic be driven? Let's take a look at the TOP 5 GEOs in gambling vertical, the current
ones for the 2nd quarter of 2021.

Canada

Canadians speak both French and English. In fact, both of them are official languages.
That is why, marketers and webmasters will not have problems with the translation of ads
and creatives. What you need to know about the target audience in the gambling niche
of this country:
●approximately 80% of the total population of the country, from time to time, visit gambling
halls (both offline and online);
●The target audience are capable of paying, since the average gambling age is 30-36 years;
● 75% of the players consider gambling to be a harmless and fairly normal entertainment;
●almost 3.5% suffer from ludomania — a gaming addiction (yes, this is not very good from
a moral standpoint, but it is to marketers’ advantage);
●of all the gamblers, 82% are men and 17% are women.

With an average salary of about 50,000 dollars a year in the country, gambling costs
are considered meagre by Canadians, which is a huge plus for us.

The best offers from us for Canada
N1 — 200-220 USD depending on the platform
MrBet — from 220 USD
National Casino — 140-170 depending on the platform

Germany

Offline gambling is actually thriving in Germany, on the contrary, online gambling
is prohibited and strictly controlled. But this does not affect the activity of gamblers
who prefer virtual casinos in any way. Moreover, even Google allows gambling promotion
in contextual advertising.

In total, more than 80 million people live in this country. A certain part of them are regular
customers of offline/online casinos. What you need to remember about the peculiarities
of the country’s target audience, as well as what subtleties should be taken into account
when promoting gambling offers:
●Germans earn an average of 4 thousand euros a month, so they can easily afford to leave
a couple hundred in the casino;
●about 25 million residents of the country actively use Facebook, so it should be considered
as an effective platform for advertising offers;
●the peak of the gambling niche in the country occurred in 2015-2017, when the gambling
industry grew in sales volumes to 300 million euros (and continues to grow to this day);
●from 01.07.2021, a law has been signed in Germany that allows legalizing gambling,
so we should expect a sharp increase in the number of people suffering from ludomania.
.
The best offers from us for Germany
Vulkan Vegas — from 225 USD
Machance —200 USD
Slottica — 170 USD

Italy

In 2018, the Italian government approved a law according to which it is forbidden to advertise
gambling establishments in the country (directly or indirectly), as well as to sponsor a gambling
niche or promote casino services through any form of advertising. However, providing the target
audience with information on casino winnings, payout amounts, and contacts of gambling companies
is allowed.

What you need to know about the target audience and the features of GEO:
●since 2010, Italy has been removed from the ban on virtual gambling, since the legislation of that time
did not comply with the EU standards in relation to gambling;
●in the country, there are a lot of young people aged 15 to 19 who often spend money on gambling;
●usually, when making deposits and withdrawing funds from casinos, Italians use payment systems
such as: Neteller, MasterCard, PayPal, Skrill, Visa;
●Italians (just like all people living in southern countries) are very hot-tempered, that’s why passion
is in their blood.


Conclusion: in Italy, you can promote gambling offers. However, with some tricks and restrictions.
But with a competent approach, you can still count on a good profit.

The best offers from us for Italy
Stellare — 160-200 USD depending on the platform
VegasPlus — 200 USD
Ardente — 160 USD

Austria

The Austrian gambling market is legalized at the provincial level, and is also regulated
at the federal level. Every year, about 8 million players (approximately) visit the country's
offline casinos, not counting those who prefer online gambling.

What you need to remember about the target audience:
●on average, every Austrian earns about 4 thousand dollars a month, so he or she
can spend money
on slots and casinos without any problems;
●casinos are allowed in the country, but the niche is monopolized, although Austrians
easily bypass the blocking of various casino sites and spend money on gambling,
where they think it is necessary;
●most often, men aged from 30 to 45 years enjoy gambling.

Although the official online gambling in Austria is monopolized by Casinos Austria AG,
this fact does not stop gamblers from constantly registering and putting money on a wide
variety of gambling sites.

The best offers from us for Austria
Vulkan Vegas — from 225 USD
N1 — 200-220 USD depending on the platform
20 Bet Casino — 160-190 USD depending on the platform

Netherlands

The Netherlands is one of those countries where various kinds of betting are accepted.
But until 2017, this did not apply to gambling (it was banned). Today, this niche
is absolutely legal, and working with the Dutch is no worse than working with
the Austrians or Italians.

Peculiarities of the target audience:
●more than 90% of people living in the Netherlands use smartphones for gambling;
●an average employee of a company in the Netherlands receives a salary
of 1.5-2.5 thousand euros and spends part of it on gambling;
●according to statistics, about 100,000 Dutch people suffer from ludomania, and 30,000
of them are also addicted to drugs and alcohol (with a population of just over 17 million people).

The Dutch, unfortunately (but fortunately for us) are extremely dependent people.
Therefore, it is extremely profitable to drive traffic to the gambling vertical in this niche.

The best offers from us on the Netherlands
Avalon — 170-210 USD depending on the platform
N1 — 200-220 USD depending on the platform
VegasPlus — 200 USD


What conclusion can be drawn from all of the above? At CLICKLEAD, we know how
to work on these geos, which is why our apps perfectly convert to residents of these
countries. But you need to remember that all the TOP GEOs listed above are highly
competitive, so you need to work hard to set everything up correctly in order to make
good profit.

If you do not know which offer to choose - write to Alex and he will help you to choose

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Hey everyone, today we’re going over one of the most frequently asked questions about apps:
is it more profitable to make them yourself or take them from an affiliate network? We have
compiled the main myths surrounding the topic and will now answer all your questions.




Let’s go:

Myth #1: it’s a lot more profitable to drive traffic from your own apps. But how it really is: developing
a simple app costs roughly $200-250. Passing store moderation takes about a month. The reality is such
that they last 6-9 days. The reality is such that you can go through from 3 to 6 apps in a month. Therefore,
it’s a lot more lucrative to use ready-made apps from СРА networks and maintain close communication
with your manager in order to stay posted about all the updates, than to make a conveyor with a dozen
apps to ensure non-stop traffic flow.

Myth #2: affiliate programs don’t test out apps, instead just instantly make them publicly available. A partner
network gets apps either from its own dev team (that knows what sort of apps convert well) or it rents apps
on the market. Either way, a fairly large amount of traffic passes through the affiliate network and it knows exactly
which developers to work with, what applications they make and how long the latter last. Here at CLICKLEAD
we go both ways, so that you can get a quality app that will make you a profit. We verify the quality of the app
using our own traffic, through internal media buying, and only then do we release these apps to the public.

Our team has a specialized testing department that manually checks apps using large volumes of various
live traffic. It also monitors changes in sources so that the apps you get won’t get banned as much.

Myth #3: Apps get shared faster in affiliate networks. This one is partly true, we offer our partners technical
solutions that automate the process of sharing an app. You won’t have to wait for affiliates and you can share
the app at any time.


So, let’s make a conclusion: affiliate program apps are ready-made converting solutions that have been tested
and aren’t just a raw conveyor-belt product. Everything from the description and the ASO to the back-end interface
is based on an enormous array of data. Additionally, our managers constantly give affiliates tips on how to properly
launch and scale their projects. You can spend months testing your theories or you get a ready-made solution
and start driving traffic.


If you don’t know which app to choose, message Alex and he will help you pick out one that suits your GEO.
Have a profitable day.

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What should a creative for gambling include and what are the most common
mistakes affiliate marketers make? In our latest article we've analyzed
variations of creatives, what to use for each geo, and also affiliate
marketers' mistakes


Have a nice time reading

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Hope everyone's having a good Friday)


Are you ready to try on the role of the best gambling affiliate and claim your prize?
There is very little time left before the start of 2021's main competition.


After all, the prize fund is more than $1 million and that's no joke!


1st place - McLaren 765LT
2nd place - Secret prize (we will talk about it a little later)
3rd place - Secret prize (we will talk about it a little later)
4th place - A flight on a PRIVATE JET
5th place - A Audemars Piguet Watch


We don't have any wheels, cards, quizzes and other elements where luck
calls the shots. It all depends only on your result: the more leads you get - the higher
your chance to pick up a brand new McLaren or one of the other four prizes.
And partners that get into the Top 50 will also get nice gifts.


If you have not yet registered in our partner network - Welcome aboard.
Registered users will receive a newsletter about the start of the competition
a little sooner we go public with it


Coming Soon. September 2021

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Alternatives to Facebook: what platforms to use when driving traffic
to gambling offers

Many affiliates promote gambling offers through Facebook because it’s “easier and
more familiar that way”. But besides this channel, there’s at least 5 others that are
highly productive. Let’s take a look at them.

Google UAC

Google UAC (Universal App Campaign) — is a service for promoting offers in
mobile apps. It displays ads in the search results, in the Play Market,
on YouTube, in its display network, banners and many other places. And all
the webmaster needs to do is set up the GEO and target action bid - UAC
takes care of everything else automatically.

Yes, if we’re talking about promoting gambling offers, such a bare minimum
of targeting settings is more of a drawback, but the enormous traffic volumes,
abundance of creatives and the almost non-existent possibility of getting banned
make it all worth it.

But recently, Google UAC has been gaining popularity as it gets easier to learn
and work with. The main advantage of this method is the ability to reach a wide
target audience by posting ads through a single ad account.

Contextual ads

You can promote gambling offers through Yandex or Google Display Networks.
This option will allow you to show ads to users in response to their search queries.
This is another good alternative to Facebook, because in addition to desktop
search results, your ads will also be shown in Yandex and Google mobile apps
as well as on the websites of their partners

In total, Yandex and Google have several million partner websites, meaning
this promotion method will help you convey information about the offer to the
widest possible range of potential users.

SEO

Many people think that it is difficult to promote gambling offers through SEO.
But it’s a lot easier than you’d think. Of course, we’re talking about “black SEO”,
since creating 4-5 websites won’t do much. That’s why here you should focus on
creating a grid of doorway-websites. One important point is that not all advertisers
are willing to pay for leads from such sites because technically the affiliate
using this method displaces their websites from the top search results. Meaning
you should first make sure it’s ok to use doorways before you start driving traffic.

ASO (App Store Optimization)

ASO — a set of measures aimed at optimizing a mobile app:

• title;
• description;
• keywords.

All these actions are performed in order to make the app more visible in the App Store
or Play Market. Using this approach, the affiliate marketer will be able to track
the downloads of the promoted application from advertising campaigns, as well
as monitor the relevance of the shown ads in accordance with the selected GEO.

In App traffic

In App advertising is a fairly new method of promoting mobile apps. There are special
In App networks that allow you to target ads in specific applications. This method
of promoting gambling offers has 3 significant advantages. They are all based
on statistics:

1. Users spend 7 times more time in apps than in browsers.
2. Over the past year people all over the world downloaded around 200
   billion apps
3. Each year ad revenue from apps (of various themes) only gets bigger,
   which proves the method’s efficiency.

But the most valuable advice is that you don't need to get hung up on one Facebook
or any other website. You need to constantly test not only new creatives and bundles,
but also platforms you promote your gambling offer on. We have reviewed only
a fraction of the most popular platforms that show good conversions from
gambling today.

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Top 3 GEOs for the gambling niche

In order for an affiliate to succeed in promoting gambling offers, it is an absolute
must for them to have an analytical mindset and constantly follow the news that in
any way relates to slot machines, roulette, casinos and other forms
of gambling entertainment.

But not everyone is endowed with such abilities, meaning you need to at least
need to be able to make cold calculations and constantly analyze the
ad campaigns you launched. And in order to get the highest possible profit,
it’s better to focus on the top GEOs for gambling.

We recently published a list of Top 5 GEOs best suited for gambling offers.
And in this article, we will take a loot at 3 more GEOs that will convert well in July.

France

Located in Western Europe and is populated by 67 million people. Tourists are
drawn in by Paris — the country’s capital, as well as by the opportunity to relax
by a sunny seaside. The government tightly controls the gambling sectors,
but that doesn’t mean there’s a lack of gambling addicts in the country — on
the contrary, more and more people are getting into gambling.

According to the latest data, over 80% of the French population uses the Internet,
which indicates the country’s high technological development level (though,
this applies to all of Europe). Things are even better with mobile devices —
over 77% of the population use them (the country ranks 4th in the world
in this regard).

Gambling is legal in France. The government issues licenses for casinos,
online gambling establishments and in some cases for slot machines.
The features of the French gambling niche are as follows:

• offline casinos bring in more than 2 billion euros to the state
  treasury in taxes annually;
• more than 200 gambling establishments officially operate in France,
  they are managed by 4 companies (Tranchant, Barriere, Partouche
  and JOA);
• about 32 million people visit land-based gambling establishments
  every year;
• in the online segment, the annual income is lower - only 1.5 billion
  euros (approximately 3 million active online players);
• 35 online operators operate legally in France, but 90% of them deal
  with sports betting and horse racing, as well as poker;
• The online niche is regulated by the ANJ (National Gendarmerie of
  the French Republic), offline establishments are managed by the
  Ministry of Internal Affairs (which also issues the gambling licenses).

The online niche is also regulated by the ANJ, which issues poker, horse racing and
betting licenses. Moreover, according to the rules of ANJ, online gambling activities
in France can only be conducted by companies that are physically based
in the country.But like we mentioned, the ANJ doesn’t issue licenses to casinos and
slot machines, which is why the French are constantly on the lookout for gambling
establishments where they can spin some slots or try their luck in roulette.

The conclusion is obvious: the French are potential clients of many gambling clubs,
meaning they will happily start playing the slots that you offer them

The best offers from us for France

970 MaChance - 200 USD
771 Vive mon casino [CPA] - 150 USD

Spain

Over the past couple of years, the Spanish gambling market has been steadily
developing and literally at an exponential rate. And this amidst an economic crisis!
According to the report made by the Cejuego company and the University Carlos III
of Madrid, the gambling industry brings Spain more than 1.1 billion euros each year
(this is around 3% of GDP).

As of 2020, there are 80 officially registered gambling companies in Spain. Most
of them offer online casino and sports betting services. The gross income of Spanish
sports betting gambling establishments in 2020 grew by almost 14% and amounted
to 850 million euros (according to DGOJ — the niche’s official regulator Dirección
General de Ordenación del Juego).

The second largest niche is gambling (online casinos). In 2020, it brought Spain
350 million euros (up almost 34% compared to 2019). The most profitable was
the second quarter of 2020, with revenues of 231 million euros. Last year, 80
gambling companies officially operated in Spain, and most of them were focused
on casinos and sports betting. Meaning that affiliates will have plenty of room to
breathe should they choose to work with Spain.

The best offers from us for Spain

901 National Casino [Android] - 110 USD
965 Bettilt - 135 USD

Portugal

Portugal is considered to be one of the most promising countries when we talk about
the gambling niche. After all, the Portuguese are very tolerant of gambling
(mentality-wise), and gambling establishments have existed in the country since
the XVIII century. It was legalized in 2015 and currently there are 8 gambling
companies operating in Portugal. But that doesn’t stop the population from spending
money on various gambling websites.

Features of the gambling niche in Portugal:

• the Portuguese really enjoy gambling, specifically slot machines,
  followed by sports bets and lotteries;
• the Portuguese annually spend about 3 billion euros on various forms
  of gambling entertainment;
• there is no up-to-date accurate information regarding gambling
  in Portugal for the current year, but it is known that the Portuguese
  spend around 350-500 euros a month on gambling;
• it’s best to drive traffic to gambling offers in Portugal through the RS
  and CPA models — affiliates report that these are the models that let
  them make the most profit.

The best offers from us for Portugal

901 National Casino [Android] - 95 USD
866 Vulkan Vegas - 130 USD

France, Spain and Portugal are, in a sense, an "unplowed field" for an affiliate working
in the gambling vertical, since casinos and slots are usually advertised in Tier
1 countries. Moreover, the gambling markets of these countries are very flexibly
regulated, meaning that they open up just enormous opportunities for affiliates that
work with gambling traffic.

If you do not know which offer to choose - write to Alex and he will help you to choose

Mail: affiliate_support@clicklead.ru
Skype: live:alex_48109
Telegram: @affiliate_clicklead

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Affiliate blog

Hey everyone, looks like the second month of summer’s already gone and it’s high
time we take stock and make some recommendations for the upcoming month.
We asked Alex, what converted well in July and what you should focus on in August.
Let’s go.

What offers performed well in July?

In July, webmasters drove a lot of traffic to the following offers:

Offer: #869 Avalon [Android]
Country: the Netherlands
inst2reg - 2,7 reg2dep- 8,6

Offer: #866 Vulkan Vegas
Country: Germany
inst2reg - 3,1 reg2dep- 8,9

Offer: #871 GG Bet Casino
Country: Poland
inst2reg - 4,3 reg2dep- 8,4

Offer: #960 N1 Casino [Android]
Country: Austria
inst2reg - 4,8 reg2dep- 8,6

Offer: #544 Mr.Bet Casino
Country: Canada
inst2reg - 3,9 reg2dep- 9,1

How was traffic distributed across devices?

According to our partners’ feedback, I think a 80%/20% (Android/iOS) ratio would
be accurate.
Currently, most of our partners work with Android apps, but there are also large
teams that drive traffic through iOS devices too.

What offers should you focus on in August?

This August, you should definitely turn your attention to Italy, France, Spain and
Portugal - these countries are just buzzing, lots of traffic is going through them,
like, really thick traffic flows.
As for offers:
Italy - Stellar Casino; MaChance
France - MaChance
Spain - National Casino
Portugal - 20 BET

For mr.BET specifically, I’d also add Canada - a very promising GEO for this offer.

Our pay rates for these offers are one of the most competitive on the market +
our apps for these GEOs show excellent conversion rates, since our app design
is as gambling-focused as possible.

What approaches should you use when working with these countries?

As for approaches, safe to say that it’s just standard stuff, the best way to go is
use localized creatives (written in the targeted GEOs language). Your creatives
should also showcase the best slots the offer has, as well as its bonuses. Include
the app’s design in the creative so that players have a clear understanding of
what they’ll see when they open the app.

And we would like to remind you that Alex is always ready to answer your
questions and recommend offers, approaches and apps that will convert
perfectly for your GEO.

Mail: affiliate_support@clicklead.ru
Skype: live:alex_48109
Telegram:@affiliate_clicklead

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Apps or chat-bots. Which to pick when driving traffic to Facebook?

Modern affiliate marketing realities are such that webmasters are in constant search
of new ways to obtain traffic and have to test out each stage. And today we’re going
to cover a rather acute problem - is it better to work through apps or should you
stick to chat-bots?
Let’s deal with apps first. Driving traffic through app is a lot easier and more
effectivethan sending users to landing pages or big websites. But Zuckerberg is no
fool - Facebook understands that this method allows to show users ads that violate
the social network’s policies. That’s why now most apps don’t last longer than a week,
and if you work with gray-/black-hat niches, your app-related expenses will only
continue to grow. A great traffic-driving option right now is to rent apps from special
services or affiliate programs and work with them, without needing to financially
support your own dev team.

As for the pros:
1. Long-term interaction with the user — you can ping the user, sent them little
reminders as long as they have the app installed.
2. There’s plenty of creatives on spy services - no need to reinvent the wheel.
3. All users who have downloaded the app can be warmed up via push notifications,
effectively increasing the ROI.

Cons (if you’re developing the app yourself):
1. Long moderation process in app stores
2. Making apps from scratch is expensive

Chat-bots. This solution has been on the market for a long time and is an important
element in info-business funnels. They help distribute traffic and collect large
volumes of it in a specific spot. Chat-bots are the ones that currently pass
moderation quickly and have the ability to scale to whatever size you need. And
our personal experience with them lets us claim they lower ad campaign CPM
by 15-20%.

Chat-bot pros:
1. Easily scalable auto funnel for traffic of any volume
2. The ability to additionally warm up users and chat with them
3. Cheap to develop and very easy to integrate with all platforms.

cons:
1. Not all people enjoy chatting with bots, this can damage your conversion rate.
2. You’ll require some technical know-how when creating and managing chat-bots.
To summarize, we can say that two methods have worked well in the gambling sector.
We provide apps to our partners, meaning you can focus completely on driving traffic.
We launch chat-bots only after passing preliminary moderation.

If you still have questions about chat-bots or apps - contact Alex, he’ll be happy to help:

Mail : affiliate_support@clicklead.ru
Skype : live:.cid.94e00aa5988a2dcd
Telegram : @affiliate_clicklead

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Push notifications in gambling: getting the most out of them

In affiliate marketing, each little detail counts - sometimes minor nuances can kill
the entire bundle or vice versa - turn into massive profits. And our topic today is
remarketing — situations when a user installed the app, but you need to put the
“squeeze” on them to make them perform the target action.
Let’s start from the top. Many webmasters underestimate notifications, which
can actually increase the loyalty of the target audience and set up a step-by-step
remarketing system, which, in turn, maximizes the profit made off the bundle.
To get high engagement and a large number of reactions to all push notifications,
you need to keep in mind the following rules:
1. You need to try to send out a personalized offer - all people love to stand out -
they’ll appreciate you making them feel like more than just another entry on the
mailing list.
2. Use FOMO - the lost profits syndrome. If you fuel the flames at just the right time
by saying that this is the person’s last shot or the most lucrative promotion, the
player won’t be able to resist.
3. Be sure to test everything out to determine the optimal sending frequency and time.
This is usually how affiliates work: send a push from 08:00 to 09:30, then from 13:30
to 15:00, from 18:00 to 19:20 and from 20:45 to 22:00. But don’t go overboard —
constant spam of meaningless offers will only annoy your audience.
4. Don't beat around the bush - hit the target home with attractive personal bonuses
and an impressive jackpot.
5. Segment the TA into new and experienced players, after all, it would be stupid to
try to convince a seasoned gambler to make a first deposit.
6. Make sure the info is relevant. You mustn’t offer promotions that don’t exist; our
little tip - you should spruce up the info a bit, but don’t just blatantly lie.
All app push notifications can be divided into three types, which we will now break
down and provide examples for.

Push notifications with a registration call to action.
If the player downloaded the app but is yet to register, turn on your charm and
prove to them that registering and receiving your offer is vitally important for
them! At this stage, your notifications should focus on emotional impact, how
unique the offer is, the chance to hit a jackpot and make money without
much effort.
“A dose of pure adrenalin❗️Everyone wins - so can you All you need to do is register…”

Push notifications with a first deposit call to action.
It often happens that a person downloaded the app, registered and just forgot
about it, which means it’s the perfect time to remind them to take their first step -
make a deposit!
“Get your first deposit BONUS! Just launch the app, don’t miss out on
this opportunity❗️❗️❗️”

Push notifications calling for additional deposits.
Most affiliates think that their job is done once the first deposit is made. But hold
your horses - squeeze out all your players has to offer! In this case, push
notifications are an underappreciated remarketing tool that, given the correct
approach, makes gamblers want to feel those emotions and try their luck again
(giving you an opportunity to monetize your traffic some more).
But focusing on subsequent deposits, you increase the flow’s level of activity +
a chance to catch a high-roller, thereby enhancing the traffic’s quality. And the better
the traffic quality, the bigger the pay rate bump you can expect.

“Right now, the player name hit the jackpot for a total of 124 460 rub Unreal,
everyone’s on a roll - try your luck again❗️”

The text of the push notifications is, of course, important, but in addition to this,
the following factors play a huge role: the format of the notifications, the creative,
the native language of the audience, the time you send them and their number.
For example, push notifications that are used to convince a player to register are
best sent 2 times a day (after they install the app), after which you should take
a break and then make a little reminder in a day or two - don’t resort to spam,
that is a one-way ticket to the user unsubscribing and blocking you.

Here are the most common mistakes:
1. A dumb but very widespread mistake — designing creatives in a language other
than the one the audience actually speaks. Just a stupid lack of attention.
2. Blatant lying, which leads to a severely negative reaction and the user deleting
the app.
3. Constant spamming — instead of an actual offer, the person is subjected to
a never-ending newsletter, which only serves to annoy them.
4. Respects the person’s personal boundaries - no need to send notification at night,
nor during working hours - the casino is a person’s personal business.
5. The affiliate doesn’t understand what their audience is like and employs useless
messages that fail to provide any conversions.
Remember that push notifications can safely end up being х2-х3 income multipliers,
granted you know how to work with them and to gradually warm up the audience.
Make use of our tips and start maximizing your profit right now!

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2 Telegram bots from CLICKLEAD

Affiliate marketing is full of pitfalls and tiny nuances that an outside observer just
cannot see. That’s why we prepared 2 bots that’ll make driving traffic a lot easier!

It’s no secret that Facebook blocks creatives and remembers metadata to keep it
out of the system. You can get around this with the help of Photoshop and other
photo editors, but you don't want to waste time on this in 2021, and why would you
when there is such a thing as clicklead_apps. Besides photos, you can use it to
change the audio track, add invisible elements, delete metadata and a dozen other
features that make your file unique. Be sure to try it out — save your time and use
it for something more productive!

The other solution is clicklead_sharing for instant sharing of ad accounts for mobile
apps. Now, you no longer need to provide buyers with access to your affiliate network
account, all you need to do is request a password from the app and enter it into
the bot and your buyer will be able to look around your app accounts without having
direct access to the affiliate network. We can also transfer all statistics to your tracker.
To do this, contact your manager.
Use our bots and we’ll keep making ready-made solutions to make driving traffic
that much easier!

---

How affiliate programs determine the quality of your traffic

Hey everyone! We’re here today to talk to you about the ways affiliate programs
monitor the quality of the traffic you drive, since this is a burning issue for many
webmasters. Our managers have compiled a list of 8 main points according to which
incoming traffic is assessed:

1. The percentage of installation to registration and registration to deposits funnel
conversions. It’s all quite simple: if the conversion rate is low, it means that the
webmaster isn’t working with the target audience, possible misleading or just the
ad campaign is poorly made in general. The advertiser has average indicators for
each traffic source and they use them to get the bigger picture.

2. The size of the first deposits when you’re just starting out with the offer. Players
who started playing should be relevant to the volume of traffic. If this indicator is
sagging, it means some part of the funnel isn’t functioning properly and that in turn
leads to an additional examination of the webmaster’s traffic.

3. The average check of newly attracted players. It’s counted by dividing the entire
sum of made deposits on the total number of players. And the resulting amount
should meet the expectations for the offer.

4. The number of first and repeated deposits. The total amount of deposits made by
players is taken into account. It is just plainly unprofitable to work with users who
top-up their balance with just a few bucks.

5. NGR score (net casino income including all commissions) for the flow. This is an
indicator of the casino's net income.

6. The average LTV (the profit a given user generates during their entire business
relationship with you) of players for a significant period of time. Who would want a
player that only made a single deposit in a long time? That’s why it’s crucial to
properly warm up your audience, to make sure it stays with the offer for as long as
possible. The higher the LTV, the better the traffic quality.

7. The percentage of active players in the flow. One-time players won’t generate
much income for the casino, which is why the percentage of stable gamblers is
vital — it must be as high as possible.

8. Traffic quality assessment by the advertiser. This indicator is a summary of multiple
others - no one will pay a dime for traffic that fails to bring in maximum profit.

Currently, there are plenty of ways to obtain high-quality traffic in the gambling vertical,
traffic the advertiser will actually be interested in. And these approaches help intensify
your relations with the advertiser, which in turn leads to higher caps and payouts. So
always remember to communicate with your manager, monitor all the updates and
indicators to have an understanding of what the quality of the traffic you drive is. Get
feedback from managers, optimize your campaigns for higher-quality traffic and get as
much profit as possible.

---

Do gambling offers convert well in TikTok?

People have had it up to here with Facebook and its instability, Google is constantly
tightening the rules, but everyone still needs gambling traffic and for a good price.

That’s exactly why the attention of most media buyers is drawn to TikTok - everyone
wants to know whether the battle there is worth the blood. We have collected all the
relevant information and compiled it into an up-to-date review for all you, so get
ready to take notes.
We would like to point out right away that TikTok houses certain specialists for
obtaining free organic traffic, but such cases don’t scale and are extremely routine,
meaning there’s no point to dwell on them. In short, essentially, you’d need to buy
a lot of accounts, post lots of content daily and sometimes get your videos into the
Recommended section to be able to drive enough traffic to whatever you’re
promoting.

Accounts. Obviously, you need warmed up accounts, not freshly-registered ones.
The market has plenty of those and if you avoid the black-hat stuff, you can easily
invest $200-300. However, the biggest issues here are connected to creatives and
approaches. Currently these solutions are viable:
Games with a gambling background voiceover. The approach was based on some
random casual game with the following voiceover: “Download the app, register, spin
the slots and withdraw cash every day!” Surprisingly, raw voiceovers work fine in
TikTok and at the start this approach converted pretty well.

Bloggers. Clips with ads of various apps/games being recommended by bloggers to
download/try out, etc. It’s simple, it’s old, but it still converts.
Your own native creatives. These can be videos tailored to the platform’s trends with
some silly premise. Based on the specifics of TikTok - this is a pretty safe approach.
And if you add a trending song to the mix, you can get a boost of organic traffic.
Currently, you can drive traffic to apps and pre-landings. Driving traffic directly to
the offer is complicated and forces you to use cloaking services. Besides, in this case,
you won’t be able to optimize anything and the installs will be at an unstable price.
But if you work with a pre-landing page, you can select conversions and work
with the pixel.

And lastly, let’s talk about creatives. In TikTok, it’s vital you balance between white-hat
and gray-hat. The creative must be appealing, but not too provocative, lest it attract
the attention of mods. Use only original creatives, the social network identifies
duplicate videos and immediately sends them to the shadow ban.

The main approaches to designing creatives are:

• dubbing popular bloggers to fit the promoted offer;
• a luxury lifestyle, making money in the casino, shots of money being paid;
• streams of winning games;

Most of the TikTok creatives used online can be identified by popular hashtags:
#casino on TikTok has over 1.3 million hits, #gambling — 30 million. They can also be
used to promote videos.

Against the background of Facebook, the main supplier of traffic, putting more and more
obstacles for affiliates to overcome, one might get the impression that getting gambling
traffic from TikTok would be more simple. In reality, however, this platform has its own
nuances and distinctive features, that we’ve covered in this article. But there are also
large volumes of fresh traffic, just ripe for the picking, as well as effective promotion
algorithms and a less strict moderation procedure. So, go ahead and try your luck here!

---

Tips on creatives from our media buyers

While Facebook continues to hand out waves of fan page bans, we’ve prepared a
compilation of tips regarding gambling creatives. So check them out - they’re brief
and to the point.

1. We remind you that all the videos in this article are brand new.

2. Best to place the gambling-related elements (bonuses, winnings) at the very start
- usually, the first 5 seconds. There have been cases when a cool but non-converting
video was remade into a well-performing one thanks to the fragments being
swapped around.

3. A few words about the approach. Almost the entire market has already switched
to 3D graphics — it’s just like when static ads started to get replaced by videos. The
pros: a more playful format, while being less triggering than the overused by literally
everyone streamer reactions. And the main question in the life of accounts, more on
this below.

4. Characters — Joker, he burst into the affiliate marketing world 4 years ago. Just
think — 4 years ago! Stop doing the same exact thing, make it at least 70/30 , with
70% being the well-known stuff and 30% - fresh approaches with new ideas, there’s
plenty of them in products. How to choose from hundreds of slots? It’s pretty simple
— launch 6-10 offers, go to the “Popular” section, check what they all have in
common and viola, you got new popular characters. Using Joker is often a working
strategy, just like any top-level approach, but it’s got sooo old, even for Facebook:
it’s better to “skim the cream” off of new ideas, or at least combine using the
top-level stuff with new-style creatives.

You’ll have to do some testing, but the advantages of using a new
character are:
а) you can use all the forgotten approaches, б) get less negative feedback and
attract some gamblers away from the sector’s giants, since after all these years,
users are seriously tired of Joker and the monkey. They might still work on
newbies, but seasoned players will more likely get drawn in with the help of new
approaches and fresh slots/characters.

5. As for bans. Just to be clear — Facebook doesn’t ban for the euro symbol. More
specifically, 80% of triggers happen due to creatives. Typically, these aren’t the
creatives as a whole, but rather their fragments: sometimes it’s the streamers we
mentioned, that Facebook can face-ID and ban you for unlicensed use, sometimes
it’s for using text messages, in particular - the fact that money was sent to a
card/3rd party messengers that you aren’t allowed to use in your ads, the names
of the banks/messengers, etc. Instead of all that, you can just use notifications
with payment numbers, which is also a quite effective option, by the way.

Phrases-calls to action like “download NOW”, “win NOW”, Facebook thinks all that
misleads the user. But you can always replace “INSTALL NOW” with “SEE YOU IN
GAME". And instead of “get bonus now”, just use "GET BONUS IN GAME".
Now for the music: recently, Facebook has been quite stingy with explaining the
bans it hands out, but before you would quite often get messages clarifying that the
clips voiceover got you banned: it could be some form of copyright violation, cursing
or words that sounded like vulgarities, insults, etc. Conclusion: before adding music,
at least check and translate the lyrics.

After reading all of the above, you should be able to understand one fundamental
simple moment - they don’t have almost anything to do with gambling. Since the
bulk of the problem lies in Facebook’s trigger moments and other rules and nuances.
While we, gambling affiliates, that are used to blaming Zuckerberg and the niche for
everything, fail to pay attention to simple truths. Sure, there are moments when
Facebook detects gambling, but when it does, it’s usually with people using
antiquated approaches, incredibly overused fragments that they cut out from the
best-performing creatives and just add to “new videos” - just be a little bit more
creative and you won’t have such problems.

Follow our thread, in the near future we plan to post a lot of useful content.

---

What sort of starting ad budget do you need when promoting gambling offers?

You may hear a lot of beginner webmasters say that you can start off in the gambling
vertical with literally only $100. However, not everything is so cut and dry, which is
why we’ve prepared an article so that each of you would understand how incredibly
low that number is and what awaits you. So sit back and spin the wheel — everyone
gets a prize in the form of a useful article!

If we talk about specific expenses, then everything here depends on the traffic
source, the affiliate program and whether or not you have assistants. Let’s take a
look at a specific case: an affiliate marketer decided to work through Facebook and
drive traffic to apps. Here’s a list of all the things they’ll need:

1. Creatives — a good motion costs at least $20. So for the first month, go ahead
and allocate $150-200.
2. Accounts — the social network is currently handing out bans left and right, so on
average, you’ll need around 10-15 accounts + over 300 DMs/BMs. This is provided
that your total budget isn’t $1,000 and that your approach is serious. In total, if you
take mix accounts, $600-750 will suffice, but if you’re using high-quality European
accounts, allocate around $1,200-1,500.
3. Apps — the most optimal choice would be to take them from your affiliate
program or just rent them, since developing a single app costs around $150-220.
Meaning you can go ahead and add $1,000-1,500 in this case.
4. Software — anti-detect browsers cost $100, spy services - $50-80, a tracker -
another $30-50.
5. Proxies, payment cards — around $100-150.

In other words, all the expendables (without taking into account the ad and testing
budget) will cost you around $1,200.
To get the hang of the traffic source, identify working creatives, pick out an offer and
GEO, before testing, you need to write out multiple hypotheses and allocate each
one a budget, so as to see all the indicators and properly drive traffic to reach them.
All in all, you get $2,000-3,000.

Each test has its own features, but there are still some rules that apply to each one:
you should allocate an amount worth several deposits for each hypothesis. For
example, if you’re testing out Italy and the deposits there are $160 each, then you
need to spend at least $320, or better yet - $480. Also, before the test, you need to
clearly define your strategy and the GEO you want to work in. Ideally, you need to
find a balance between Tier 1 countries and the more cheap ones - read about
which countries are currently performing well in our previous posts.

After you’re all done with testing, you can move on to the affiliates’ favorite stage -
scaling a converting bundle. To cover all your expendables and testing costs, you
need to have another $1-2k. The optimal story looks like this: prepare the whole
traffic-driving system, conduct full-scale tests, while spending $2,000-3,000 on
that and allocate around the same amount to later scale the best-performing bundle.

However, you should keep in mind the system you work through. If you work
through the CPA (registrations) model, you won’t need heavily bloated budgets,
since it’ll only take $100-150 to see whether or not your bundle converts properly.
Take a look at CPL — payment per deposit, which is a lot higher. And don’t try to
cut corners on expendables and tests — all these points form the basis of your
future work and you’ll only be hurting your own chances to succeed.
Generally speaking, a beginner who has a general understanding will be able to
get the hang of the gambling vertical in 2-3 months, get to know the different
subtleties, master the traffic source, establish contacts with different sellers and
find their first profitable bundles.

And we’d also just like to hand out a couple tips:

- Split-test various offers on one GEO and app, even if the pay rates are nowhere
close. Perhaps the lower payout offer will bring you more profit than the one that
technically pays better.

- Test out your apps. After all, on different GEOs different icon designs and ASO
can result in different conversion rates.

- And the most important thing! Never hesitate to ask your manager for advice.
Your manager is your friend and the more money you make, the more they will
earn. Meaning, they are directly interested in you making as much a profit
as possible.


And finally. In the article we covered the volume of your hypothetical earnings. If
you’re a newbie and have $300-1,000, then you can easily give promoting
gambling offers a try and come out with a ROI of 50, 100 or even 200%. Your
personal manager will help you pick a GEO and an offer to start with, so as to
prevent you from just draining your budget on just looking for an offer. If you’re
serious about getting into this niche - good luck and start preparing your budget
— Alex will tell you how to scale your income

Mail : affiliate_support@clicklead.ru
Skype : live:.cid.94e00aa5988a2dcd
Telegram : @affiliate_clicklead

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Affiliate’s blog: August results

Hey everyone, summer is almost over, high time to take a look at the results of
August. Today we’re going to talk about the promising GEOs that appeared, the
most popular August offers and share some tips regarding approaches. Let’s go:

Which GEOs converted best of all in August?

Just like we said at the beginning of the month, these GEOs have made our
partners a pretty penny:

- Germany
- France
- Italy
- Canada
- Spain

What are the most popular offers for these GEOs?

- Germany (Vulkan Vegas) - 29.54% / 10.59%
- France (MaChance) - 24.01% / 11.36%
- Italy (MaChance, Stellar, Ardente) - 27.62% / 17.47%
- Canada (SOL Casino) - 45% / 18.52%
- Spain (National Casino) - 25.3% / 19.84%

The most popular app of the month:

671 Jackpol Adventure Trills

What GEOs should you focus on in September?

Germany, France, Canada, Italy and Spain aren’t going anywhere - they’ll still be
quite profitable. But still, we recommend taking a look at Greece. Our internal
buying continues to drive traffic to this GEO and the incoming profits are getting
bigger with each month. As for approaches, it’s all standard stuff: in your creatives,
use emotions, slots and bonuses.

If, after reading the article, you still haven’t chosen a GEO and an offer - contact
Alex. He’ll help you pick out a GEO and an offer that suits your type of traffic

Email: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

Hope you all have a profitable fall

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💥💥09.09.2021— Remember this date!

This is when the race starts, with a prize fund of more than $1 million. Compete for
one of the five top prizes.

1st place - McLaren 765LT
2nd - 4th place - Secret prizes (we will talk about them a little later)
5th place - an Audemars Piguet watch

As we mentioned earlier, there are no wheels, cards, quizzes or anything that even
slightly involves the factor luck. It all depends only on your results: the more leads -
the higher the chance to pick up a brand new McLaren or one of the four prizes. And
the partners that make their way to the Top 50 will also get awesome gifts.

We will reveal the complete list of conditions for the contest on 09.09.2021, but for
now, register with our partner network and get ready for the largest race in the
affiliate marketing industry

---

Spy services review: which one to choose for which traffic source

To constantly drive traffic at a profit, you need to either be a wizard or just be great
at analyzing other people’s bundles. And all your competitors’ creatives can be
viewed with the help of spy services. They track thousands of ads from all sites and
collect all the information in one spot. And today we’re covering spy services from
the point of view of traffic sources — which one should you choose if you work
through Facebook, Google and others. So sit back and get ready to make some
notes!

And first up is AdHeart — the best tool you can find if you work with Facebook: over
580,000 creatives. With its help, you can not only look for creatives, but for entire
bundles, study your competitors and their approaches and “borrow” their most
successful ideas. In other words, you have the opportunity to follow and study what
currently works in regards to offers, creatives, texts, and in general, you get the most
complete understanding of existing affiliate marketing trends.

You can search for creatives across all GEOs, analyze ads by language, launch date,
display time, and so on. Naturally, you’re also given the opportunity to save all the
creatives you find, both images and videos. Demo-mode allows you to try all the
features for free. Only the number of search queries, search results and the ability
to download promotional materials are limited. Monthly access will set you back $40.

AdLover should be your prime choice if you work with Instagram — a unique parser.
The service is capable of analyzing millions of different teasers that are uploaded by
advertisers to Instagram via Facebook Ads. This includes posts and stories in
users’ feeds. Any creatives can be downloaded in their original size, format and then
used for your own purposes. There are many ways to find creatives in user feeds and
stories. You can indicate a word that must be included in the text of the post, link
or username.

You can specify the post date, select the type of content (does it contain a video or
not), whether there is an app, the language of the teaser, and sort by publication date,
frequency of display, video views and likes. $21 will grant you full access to all the
service’s features. The latter searches through 75,000 already indexed teasers and
new ad materials as well. The license is purchased for one user. The demo version
of the product is available with limited functionality: 7 search results without the ability
to download content, no more than 7 requests per day.

And finally, let’s talk about a real titan among spy services — AdPlexity. An easy way
to not just see but also download creatives, landings, traffic sources and offers that
are currently performing best of all. Offers tools to track mobile, native, desktop and
adult campaigns in 75+ countries. The only service that monitors ads in the traffic of
120+ mobile operators. It lets you study profitable campaigns from desktop pop-up
traffic sources, monitor bundles for offers of over 100 affiliate networks.

The service monitors ads of 25 ad exchanges (each one focusing on a specific type
of advertising), which lets you study the banners of your competitors – see the
number of impressions for a certain amount of time, devices, sites and countries.
The ability to view ads inside mobile apps should be separately noted. As for features,
everything is covered, this tool provides a ton of fresh solutions.

Looking up someone else’s creatives is all fine and well, but it’s best not to just
blatantly copy them. Instead, analyze their approach and make a unique creative, since
it’s highly likely that it will get a CTR much higher than the “used-up” one you got off the
spy service.

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Cookies Cancelled – What Should the Market Expect: Global Overhaul or
Alternative Solutions?

Google announced a complete rejection of third-party cookies by 2023. Currently,
there are 3 types of cookies:

●First party cookies - files that are created and used by the website itself;
●Second party cookies - data to be transferred between companies;
●Third party cookies - files that are created and used by third-party Adtech services
for analytics based on information from different platforms;

The corporation intends to limit the storage time of First party cookies to the
shortest possible period, and to exclude Third-party cookies in Chromium browsers.
According to an estimate for 2021, this is 64.48% of users; the restrictions will affect
all devices. This is done to enhance user privacy. But Google’s plans don’t stop at no
longer using user data – it also wants to use its new FLoC tool. There are also other
third-party tools that will not be banned by the monopolist, we’ll take a look at them
below.

Why Are Cookies so Important in Traffic Arbitrage?
Third party cookies are widely used in affiliate marketing. Thanks to them, affiliate
programs track which links users have clicked to visit the page of the offer. With
this information in hand, they determine who should be paid.

Cookies also provide information to most ad platforms for targeting and retargeting
campaigns based on lookalike audiences.

End-to-end analytics data will be inaccurate, because without collecting and storing
cookies, websites will receive minimum information about the user.Also, without
cookies, it will be difficult for webmasters to assess which traffic sources are more
efficient, as there will be almost no information on users going from one website to
another.

What Does Google Offer Instead of Cookies?
Initially, the corporation planned to cancel cookies and switch to its own data
collection algorithms in the spring of 2021. But after the discussions with market
participants, they worked out a systematic transition to FLoC by 2023.

Federated Learning of Cohorts is a type of web tracking that analyzes data of groups
of people based on interests and behavior. Data will be collected in a more
generalized manner and based on user groups. Google also promises to store data
locally and create an anonymous profile with the user's interests, which they can
delete or correct. Ads will be displayed based on this data. The company says this
will increase the confidentiality of personal data.

Nevertheless, most analytics systems work with first party cookies, which are stored
for a long period of time. Also, users log in to social networks, online stores and
services using these cookies. If you prohibit storing first party cookies for more than
a day, users will have to log in each time they visit the website. Google is unlikely
to create such discomfort.

Alternatives for the Gambling Industry
The new policy directly affects the CPA business model. Many market participants
have already begun to prepare for new working conditions. Here are preparation
guidelines for major market participants.

Despite the severity of the looming problem, keep in mind that Google still derives
most of its income from advertising. The transition to FLoC rather illustrates the
corporation's desire to seize the advertising market than increasing concern for users.
Those who have not yet worked with Google advertising sites should start doing that.
Whatever tools the corporation comes up with, advertising campaigns will still be
launched and generate income for both affiliates and the corporation itself.

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GEO REVIEW: GREECE

Webmasters are constantly looking for new GEOs to scale up existing links and new
leads. However, before launching advertising campaigns, you need to know the
specifics of the country. And today we have prepared a material about NOT the
most popular GEO - Greece. So, read the text carefully and get down to business!

The population of Greece is over 12 million people. About 92% of the population
are locals, 5% are Albanians and 3% are other ethnic groups. 99% of the population
speak Greek, with a small number of English and French speaking citizens
(only 1%). This data concludes that it’s better to launch the ads in Greek. It's
pointless to launch them in English as the population barely speaks it. Almost 68%
of the population have access to the Internet.

The most popular social networks are Facebook (65%) and Instagram (12%).
Twitter and Pinterest follow them. The most popular sites are Google, YouTube,
Lifo.gr, Skroutz.gr, Enimerotiko.gr. In addition to international social media, Greece
has its own local news sites and other platforms.

Here's a list of the most popular ones:
Lifo.gr – a local online news outlet;
In.gr – news site;
Skroutz.gr – a market place;
Enimerotiko.gr – a news site.

YouTube is second in the ranking of popular sites, which means that the audience
in Greece mostly prefers video content. So, we recommend using animated images
in banners instead of static pics. But this is rather relevant for the desktop versions.

Just like in the rest of Europe, in Greece the most popular mobile operators are
Orange, Vodafone, Three and Globalsim. However, unlike other European countries,
Greece’s Internet speed is really slow. It reaches only up to 10 Mbps. It means that
the mobile Internet will hardly download ads with animation or GIFs. And this must
be considered when doing creatives.

However, WI-FI in Greece is free all over the country and is high-speed. There are
over 5,000 free wireless hotspots in Greece. Generally, it’s used not only by tourists,
but also by locals, so desktop adds and partially ads from mobile devices will load
quickly.

Let’s review the peculiarities of mentality and the best approaches for driving traffic
to gambling. The best stories to use in creatives are:

1. News stories. The main goal is to announce an outstanding win, but indirectly,
e.g., in the context of other news.

2. Success stories - as natural and great as possible. They shouldn’t cause
any controversy.

3. Adult - there may be sex stories, banners, and teasers with sexual connotations.
The main topic is what girls are capable of for expensive gifts that are bought with
money won in the casino. These pre-landers and creatives are good because they
motivate the target audience.

4. Private chats and Telegram channels - this tool can be used in different ways,
for example, to collect an active audience and convert traffic.

5. A promise to reveal the secrets of winning strategies - in this case, the leads are
prepared for making deposits to test the scheme of the game in practice.

Since the population in Greece is not rich and open to entertainment, these two
triggers can be safely used in creatives. When driving traffic to apps, keep in mind
that the majority of the population is using Android.

At the moment this GEO is extremely underestimated and there is much less
demand than supply, so we recommend testing it. We have the following offers
for Greece:

Offer: 846 20 Bet [Android]
Bid: 125 USD
Conversion: 16.13% / 20% (inst2reg and reg2dep)

Offer: 1033 Vulkan Vegas
Bid: 95 USD

If interested, text Alex:

Mail: affiliate_support@clicklead.ru
Skype: live: .cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

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Basic principles of CLICKLEAD and an announcement of a nice
bonus for its webmasters

Hey everyone! Anton Voistrikov here. The owner of CLICKLEAD. Today I
would like to talk about the way CLICKLEAD operates as a whole and
explain why each part of our little formula is basically a golden ratio in
the field of affiliate marketing and gambling affiliate programs. All the
principles can be scaled to any affiliate marketing company.

Quality product. One of the most important components of any company
is the product it pumps out. By product we mean not only offers, but the
affiliate program’s ecosystem as a whole. During the five years of
CLICKLEAD's existence, we went through radically different phases, with
each mistake being an opportunity to learn from it and grow. Today our
affiliate program is a system that has departments interacting within it,
with each area being handled by a specially assembled team.

Everyone should do the thing they know best how to. And communication
between departments should be outlined and polished, so that everyone
understands what they are responsible for and what their colleagues
expect of them.

We pay special attention to the technical component of the platform on
which CLICKLEAD operates and with which our partners interact every
day. Launched in 2019, the platform has undergone a number of changes.
Basically, a whole series of mistakes last year forced us to rewrite the
platform entirely, we’re planning on finishing “moving” sometime next
month.

We improve not only the throughput of data reception and
analytics, but also the “convertibility” of the players who have passed
through our tracking systems, thereby enhancing each separate area of
operation. CLICKLEAD’s webmasters know знают, what results to expect
from our system's application, and advertisers year after year get
increasingly more effective ways to retain players, again, all thanks to
the company’s apps. We plan to go through all stages of working with
apps separately in the near future.

If we talk about working with apps, then everything goes through an
internal media buying pre-filter, which can tell in practice, not just in
theory, what currently works best and brings more profit. As of today
we have 4 media buying teams, such a model helps us quickly adapt
to market changes.

Another one of our beliefs is that apps should be free. Many will find
such a stance unusual and brush it off as just a shallow marketing
technique, but, in fact, it is an adequate approach to work. We have
developed a set of rules we stick to and don’t shift responsibility
to others for:
1) resources where we provide applications and the webmaster doesn’t
need to worry about their cost.
2) mistakes on our part where cover the publishers’ expenses.
3) payouts in any convenient form without additional costs and shifting
the responsibility of covering them on others.
4) any other expenses incurred by the business as it operates.

All this is done with only one goal in mind: the webmaster’s focus
should be devoted entirely to attracting traffic. At what cost - we believe
that this is our task and our approach to business, and the publisher
gets what he sees in the statistics in the form they find convenient.

This leads us to the next important CLICKLEAD principle — transparency.
Our economy is clear and transparent for all partners whom we help to
make money. The advertiser department can flesh out any incoming
traffic, which also helps offer affiliates pay rates they would never get
working with advertisers directly, since the latter will never get a decent
ROI without CLICKLEAD’s apps.

Transparency also applies to the internal structure of the company. Its
management has a strategy and development plans for the company for
the next 5 years. What many consider dangerous, is actually fundamental
for us. I find that managers are better at getting things done when they
know what their department is aiming for and in which direction their
colleagues from other departments are heading. Let me put it this way,
it’s important for me to know they’re in sync.

When employees understand how their actions or negligence affect the
overall result, they see the whole picture — the entire team works to
their fullest, moving along a specific path even when the market is
dominated by uncertainty. It sounds pompous, but having 4 teams
makes it easier to solve issues with risk payments or whatever other
trick Facebook decides to pull out of its hat, and more than that, in
practice it’s a lot faster, I see the same thing in other directions and
departments.

All these principles help us ensure and preserve decent working conditions.
And today is one of those pleasant moments. Allow me to introduce to you
our strategic partner — one of the best payment tool services on the
market — Ecards. Our affiliates and media buyers have long been working
with Ecards, whose cards are considered some of the best on the market
when working with all traffic sources, from Facebook to In-App networks.

CLICKLEAD partners get to work with these products on the same
conditions as with all the other goodies that we roll out — topping up
Ecards from our network’s balance is done charge-free, 1to1, with decent
offer pay rates and conversion rate. The same situation as with all the
other aspects of cooperating with our company, be it working with our app
or receiving payments. As they say, focus on attracting high-quality traffic,
and we’ll take care of topping up your Ecards at no additional charge for
the webmasters. I will tell you more about all the details and bonuses of
the strategic partnership between our two companies a little later.

We have been operating transparently and in the open since 2016, with a
single goal. It is important for us that you turn a profit. Thank you all for
reading and may your bundles convert well

---

Why is gambling technically simple at the start?

The annual gambling turnover is increasing year after year and in 2020 reached
almost 2.5 trillion dollars. At the same time, the income of the entire industry
amounted to more than 400 billion dollars, 350 of which went to offline companies
and casinos and about 100 billion dollars went to online companies.

Also, the demand and growth of gambling was influenced by the Covid pandemic -
every year the niche is growing by 10-12%. And if you still don’t see why
webmasters love the gambling vertical so much, check out our article. It will tell you
all about the technical side of the vertical and why it’s much easier to start here than
it seems.

Before moving on to the technical side, we have prepared a profile of the target
audience so that you could understand who you’ll interact with and what a typical
online casino gambler looks like. If we talk about the early 2000s, the players in the
countries of Eastern Europe (incl. Russia and Ukraine) were young people under
28. Usually, these were males with an average or high level of income who wanted
to have some fun and try something new.

However, the audience has changed over the past 20 years: now all people from
20 to 50 years old gamble. But you should remember that most of them are the
same casino lovers from the 2000s. In Tier 2 countries the target audience is a
male over 25 with an average salary, who wants to earn extra money and raise his
self-esteem. In the USA, Canada and Australia, the situation is the opposite: the
entire population starting from the age of 18 gambles. Interestingly, for many it is
just a way to have fun, have a good time or even just a weekend hobby.

According to the Gambling Commission study, players can be divided into
two main groups:

● Regular - experienced players who know how the casino works and are attracted
by big bonuses, simple promotions and updated slots. This group of people is ready
to make repeated deposits and invest bigger amounts of money;
● Casual - an ordinary gambler, who has little entertainment or emotions in their life.
They decided to play for the sake of interest. The likelihood that such players will
play a lot is extremely small.

If we talk about modern approaches, it is preferable and easier to drive traffic to
gambling offers using apps. The main advantage of this method is that a cloaking
tool is already built into them and the traffic driving model itself is much simpler.
You need to understand that landing and pre-landing pages are in the past. You
don’t have to search for white- and blacklists, buy domains and change them after
the source gets banned, or set up cloaking or many other technical tools, as for
example they do in the nutra vertical.

If we talk about creatives, then social media treats them much better than nutra or
dating ones.Obviously, it has an impact on your earnings. Сreatives with emotions
don't trigger the source’s mods as much as an image of a doctor does.

Payments is another important topic. In Tier 1 countries, payments can reach up
to several hundred dollars, which makes it possible to make good money and
constantly look for new approaches.

Considering that there are more and more gamblers springing up every day, you can
understand what the prospects of this vertical are and you better start right now.
Apps, traffic driving guides and approaches to creatives - you can find it all here!

---

Typical gambler’s profile

To make sure your online casino ads attract the highest possible number of
gamblers, you need to compile a profile of your target audience that’s as
accurate as possible. That’s why today we’ve prepared an article where we
talk about and describe in detail the profile of your typical seasoned gambling
addict. You best take a seat and get ready to take some notes - there will be
a lot of new information.

According to UKGC’s 2019 report, over half of online casino-goers are people
aged 25 to 44. While on the website, they make deposits worth 100+ dollars.
This also includes VIP clients as well as big-bettors. The 45-55 years old age
group takes up 9% of the total number of visitors. And young people (18-24)
– 11%. Over 80% of gamblers are male.

The average deposit amount is higher for men, but women replenish their account
more often. Females make up only 30% of the VIP clients, since it’s more prone to
gambling addiction. And if at one point men can just stop, women will keep
gambling over and over — it becomes personal for them.

In Europe, the share of mobile users is gradually increasing with every year. By
2022, mobile devices will surpass their desktop counterparts in popularity -
convenience and simplicity come first. It is thanks to the development of mobile
devices in Africa that the gambling sector has begun to actively invade that region
in recent years.

Online casino visitors are mostly blue-collar workers, middle-level managers and
people with a high level of income. The first two segments see the game as a way
to make money, the third as a way to relieve stress after a hard day of work. The
female part of the audience - mostly from middle and low income households,
comes to gambling sites to get emotional relief.

The general goals of the players are as follows: ones are trying to make a large
amount of money, others are out for a quick shot of adrenaline and excitement,
and the 3rd group is trying to deal with their boredom and raise their self-esteem
by winning.

In the warm season, gambling websites aren’t as bustling as in autumn and winter.
This is due to people being away on vacations, out in the countryside or just outside.
In spring and summer, the peak of visitor activity is on Thursdays and Fridays from
17:00 to 23:00. In the autumn-winter period, users are active on weekends in the
evenings. By Monday, the number of players goes down.What’s interesting is that
people’s superstitions persist not just in their daily lives but also when it comes to
gambling.

For example, some players believe in various talismans (a lucky number, an article
of clothing, amulets), they carry these items with them, touch them, unfold them and
always maintain a mental connection with them. Others entrust their luck to the start
— this includes various common signs and horoscopes. And someone just goes yolo
with “beginner’s luck” — even experienced gamblers that want to grab luck by the
privates occasionally resort to such methods. In reality though, superstitious
gamblers are actually just helping the gambling industry make more money, with
the latter having its own talisman store and entire ad campaigns devoted to “safe
winning” strategies and other knick-knacks for superstitious people.

Online casino users have the same tastes as their offline counterparts. Player
preferences and engagement rates vary by region. European players love slots,
but offline casinos are not out of style yet either. But in Australia and Canada,
the population is so obsessed with gambling that they are ready to play anything
and anywhere - from slot machines on the street to online games.In African
countries like Kenya, Nigeria, online casinos are just emerging due to the general
growth of technology in the region, and there they prefer online casinos.

So, what does the modern casino-goer look like? The first thing that usually comes
to mind is the right answer: a young male with an average-level income. In more
developed countries, players also have higher income and education levels, they
are interested in technology and live in a mobile world. Even though gamblers are
predominantly male, there are also quite a lot of female players, especially in Europe
and North America.

In countries that aren’t as economically prosperous, the bulk of the gambling
community is made up of people who gamble often: most of the 23-35
year olds who play slots and place sports bets are the ones that do it every day.
And while it’s true that most casino-goers are young males, there are more and more
reasons to take into account the female audience as well as those who don’t fit into
that age group we just mentioned. After all, gambling is also a form of entertainment.
But remember that it’s still always better to consult with your manager before you set
up the targeting.

All the data in the article was taken from official sources and foreign UKGC and
Keytocasinos reports.

---

Android or IOS?

The gambling vertical is attracting more and more attention – most newbies start
here, entire teams switch over from other verticals and create new ones tailored
to driving traffic to casinos. And in today’s article we’re going to talk about what
apps you should use and also provide a list of the best GEOs.

If we talk about iOS applications and their advantages: rare bans, high user
loyalty and the ability to drive traffic to bundles for a long time. As for the cons:
high installation cost and more expensive ways of attracting the audience.
In Android apps, traffic is launched faster since Google Play is a platform highly
trusted by Facebook, making the installs cheaper. However, you’re more likely
to get banned here and because of that you need more time to get in the black.

iOS apps live longer and their main advantage is that if you manage to pass the
App Store’s moderation (which isn’t easy), they last long enough for a large spend.
Naturally, scaling is easier and you can develop more hypotheses to conduct more
tests. Meaning that you’ll identify a bundle with a high ROI much faster. As for
client loyalty, iOS users over time get used to paying for content, so the audience
here is more solvent.

Android apps last less, but due to the large volume of potential traffic, you can
quickly conduct lots of tests and turn a nice profit in a short period of time. And
since the audience is a lot wider, you can launch multiple ad campaigns to test
your approaches. An excellent option for newbies or large teams capable of
driving large volumes of traffic.

And we also prepared a list of the top 4 gambling GEOs, where absolutely all
people love to roll the dice.

Finland — according to statistics, 55% of the total population gambles at least once
a week. Add to this few forms of entertainment and state-imposed restrictions, you
can tell how hard the people here yearn for something new.

Our managers recommend:
Offer: SOL Casin
Payout - 140 USD

Canada — over 75% of the population engages in gambling activities. Going to the
casino here is considered mundane, most people even give gambling-related gifts.
Why not tell these people about your unique offer?

Our managers recommend:
Offer: Jet Casino
Payout - 175 USD
inst2reg/reg2dep - 42.48% / 18.31%

Offer:SOL Casino
Payout - 175 USD
inst2reg/reg2dep - 40.43% / 21.53%

Ireland — online gambling isn’t regulated in this country in any way, which is why
everyone loves the former. People don’t regard the casino as a way to make money,
just as a great way to pass the time.

Our managers recommend:
Offer: LeoVegas
Payout - 165 USD

Germany — by our own account, Germans are the second most gambling nation on
the planet. As far as 10 years ago, the country’s residents spent over 70 billion euros
a year on gambling. Any German has the right to access the online casino of any
country and spend as much money as they please. On average, Germans spend 720
euros on gambling annually.

Our managers recommend:
Offer: Vulkan Vegas
Payout - 250 USD
nst2reg/reg2dep - 32.71% / 8.2%

The main differences between iOS and Android are the traffic volumes and scalability.
iOS is more promising and more lasting, while Android is more simple and cheaper,
which attracts both newcomers and seasoned pros. And since in affiliate marketing
the rate at which the expenses are recovered is vital, most market participants prefer
the “Robot”.

---

Affiliate’s blog: September-end results

Hello everyone, September is coming to an end and we are posting our regular
monthly report.
Today we’ll tell you about the average indicators, the best offers and apps, as well
as things you should pay attention to in October. Let’s go:

Which GEOs converted best of all in September?

1. Country: Canada
Offer - SOL/JET Casino [TIER 1]
inst2reg/reg2dep - 46.01% / 18.96%
Offer - Vulkan Vegas

2. Country: Germany
Offer - Vulkan Vegas
inst2reg/reg2dep - 31.37% / 9.58%

3. Country: Netherlands
Offer - Mason Slots [Android]
inst2reg/reg2dep - 34.45% / 21.46%

4. Country: France
Offer - MaChance
inst2reg/reg2dep - 22.92% / 13.68%

5. Country: Greece
Offer - 20 Bet [Android]
inst2reg/reg2dep - 24.1% / 10.85%

Here are the most popular apps this month:

The most popular apps for September were:

Red King Achievement (the app has been conducting traffic almost all of
September while maintaining a decent conversion rate)

Epic Platinum Commander (a new app, a replica of the previous one,
the conversion rate is also stable)

There were a couple others but they already got banned(

What GEOs should you pay attention to in October?

If we talk about Tier 1 countries, then take a closer look at:

Netherlands (Offers - Masson Slots; N1 Casino)
Germany (Offers - Vulkan Vegas; Crazyfox Casino; National Casino)
Austria (Offers - N1 Casino, National Casino)
Canada (Offers - SOL Casino, Jet Casino)

As for Tier 2:
Greece (Offers - 20BET, National Casino)
Chile (Offers - Vulkan Vegas)

If, after reading the article, you’re still not sure what GEO and offer to pick, contact
Alex. He will help you make your choice and select a suitable approach.

Email: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

Have a profitable October and be sure to join our race. After all, everyone has a
chance to win

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Options for working with gambling for site owners

Gambling continues to gain momentum every year and this is an excellent
opportunity for owners of Internet resources to seize an additional source of
income. And today we have prepared a fascinating and informative article
about the cards you’re dealt - which system is most profitable, what sort of
traffic do advertisers prefer and much more!

There are currently two most popular payment methods in the gambling
vertical:
1. CPA — payment per target action. In our case - per registration or made deposit.
2. Revshare — a promising payout model that provides you with a fixed cut of the
profits the casino made off the attracted gambler.

Most website owners prefer the Revshare model, but we still decided to cover
both options to identify the most lucrative way of working with gambling offers.

Now then, let’s start off by stating that solvent males over 25 is a very valuable
type of traffic and lets you get better conditions with advertisers. Let’s use a
specific example. Let's say you connected the Jet Casino offer, GEO - Canada,
with a $175 payout per deposit. But other conditions are also possible — through
Revshare you’d be getting a percentage of the funds the player loses.

And here’s where good ol’ math comes in — if you want to earn more here and now,
there’s no point to choose the Revshare option: many will make a single deposit and
leave afterwards. After all, getting $175 for each attracted player is a lot better and
faster than waiting for a person to actually gamble away the same amount.

A separate benefit of the CPA model is the ability to swap offers and thus work only
with the best conditions on the market. After all, it’s no secret that sometimes casinos
mess up with payments or their website may be down or any other technical issues
may be present. This is where the ability to just change offers comes to the rescue.

For example, there are at least 2 casinos for every GEO that boasts a decent
conversion rate (and accordingly - decent profits for affiliates and webmasters).
And here’s another tip that will help boost your conversion rate. Don’t forget to take
into account the GEO you’re working with — if this is a country where the people
love to gamble and have a high level of average income (Canada, Australia, Ireland),
in your creatives, put emphasis on fun, excitement and comfort. But if your traffic is
mainly Tier 2, focus on ways to make a quick buck and lucky stories.

And summing up, we can say that working with the CPA and Revshare models are
both lucrative options, but if your priority is to earn money quickly, then feel free to
message Alex and he will offer you very good conditions.

Email: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

See you at the Moscow Affiliate Conference

Hello everyone, if you want to chat with our team offline, then you just
got a great opportunity. October 5 and 6 at the MAC 21 conference, we
will tell you about the gambling industry, recommend approaches for
different GEOs, help solve technical issues on Fb, Google, TikTok and
other sources, as well as reveal a couple of insights about our race.

Come find our team using the CLICKLEAD signs, October 5 and 6 at the
Main Stage, Moscow.

---

Gambling News Digest for September 2021!

Today we’ve prepared for you the hottest news from the world of online casinos for
the current fall. Many people miss out on the info buzz and fail to adapt to new
market conditions in time, so be sure to read our article and reflect on how this or
that event may affect your activities!

Studies on the gender division of gambling in the UK have been published. The
research showed that women buy lottery tickets more often than men (72% vs
58% of the total number), with men being more active in online gambling - sports
bets (45% vs 23%) and poker (7% vs 1%).

The Swedish Online Gambling Association (BOS) has asked the government to
lift the temporary restrictions for online casinos. In a letter addressed to the
authorities, the members of the association asked to move up the lifting of
restrictions from November 14 to September 29. The letter followed a press
conference by the Swedish government, which announced the abolition of covid
restrictions scheduled for the end of the first month of fall.

Tabcorp (Australia's largest gambling company) has asked the Australian
government to impose tougher restrictions on primetime gambling advertising.
Tabcorp representatives are supposedly alarmed by the number of casino ads
that has surged recently and are aiming to protect underaged Internet users as
well as people suffering from gambling addiction.

In Uzbekistan, people are proposing to pass a bill that would change the
procedure for licensing bookmakers. The initiative was provoked by the
growing popularity of foreign online bookmakers, which are not regulated
in any way by law and do not bring any income to the country. Currently,
the proposal implies the creation of an operational group of specialists
which will be responsible for issuing licenses to bookmakers, who’s activities
haven’t been restricted in any way since 2019.

The Norwegian government announced the possible ban of foreign online
gambling websites. Reports claim that the ban may affect such major market
players as Betsson, Unibet and ComeOn.

The Saskatchewan Indian Gaming Authority (province of Canada) is launching
online gambling. The first gambling website will feature both an online casino
and sports bets and is set to launch in 2022.

The Dutch regulator Kansspelautoriteit (KSA) has issued 10 licenses to online
operators at once, with the recipients being announced at a later date. The KSA
Chairman noted that the number of license holders will only increase in the future.

The Dutch government has issued a warning to unlicensed online casino operators
to terminate all their activities in the Dutch market before the new regulations take
effect. Entain Partners have already announced their intention to apply for a license
today, stating that all offers for Dutch gamblers will be deactivated. Entain's brands
include big names like bwin, Ladbrokers, PartyCasino, and Optibet.

Recent studies have shown that Spain is the country with the lowest number of
“problematic gamblers”.

The report claims that only 0.25% of Spanish players are addicted to gambling.
iGN: Spain managed not only to catch up to Denmark, who’s "problematic" rating
is considered one of the lowest in Europe (2.9%), but to even overtake it.

The Netherlands have launched an online gambling market. As of today, residents
of the country can legally bet on sports and gamble in online casinos. iGN: Before
this, online casinos were banned altogether, with the initial plan being for the market
to start operating in July 2020 but the covid pandemic shifted launch dates
significantly. Swiss regulators Eidgenössische Spielbankenkommission (ESBK) and
Gespa have added nearly 50 online gambling websites to their blacklist, including a
domain that redirects to Bet365.

The blacklists have been regularly updated since 2019, with the goal of identifying
websites and domains that are considered to be operating illegally in the country.
The previous update took place back in June. ISPs have been ordered to block all
sites that make the list. The latest update saw a domain that redirected to Bet365
- 288-563.com being added to the Gespa and ESBK lists. In total, rhere are 18
sites on Gespa's blacklist including the betting exchange Matchbook.com, the
esports betting website csgoempire.com and bahigo64.com - the 11th Bahigo-
branded site to appear on the list. Betadonis.com, cryptokitties.co and
escowin10.com were also blacklisted.

Jade Entertainment has been licensed by the Philippine Regulatory Authority
(PAGCOR) to run online bookmakers. Jade Entertainment views the Philippines
as the most developed market in Asia and are excited by the prospects of their
future activities.

US casinos and bookmakers reported record-breaking profits for the second
quarter of 2021. The revenue amounted to $13.6 billion, which is 26.3% higher
than in the same period for 2019. The reports note that players are actively
trying to make up for lost time after last year's covid restrictions, which, not
least of all, affect the establishments’ income growth.

---

iGaming in Google UAC

Many webmasters have heard about Google advertising, but not everyone is
aware of UAC - a separate offshoot that deals with promoting mobile apps.
In today’s article we will cover this traffic source in detail, its relevance and
features of working with gambling. So sit back and enjoy, this material is jam-
packed with useful content!

The main advantage of UAC is that the market scope is simply colossal and
you can drive traffic for a very long time. In addition to this, you can opt for
partial monetization, which reduces time costs. In other words, if you have
a suitable app, you know how to clean and select sites and have properly
set up the optimization, then UAC will do everything else on its own.


The process itself is extremely simple: you connect suitable apps, launch
creatives from trust accounts and upload them. This is where all your work
ends, as you cannot manage anything else. The traffic source itself chooses
target audiences based on the app, categories and descriptions. Also, keep
in mind that it is extremely difficult to work with UAC on your own, because
in this case you need to simultaneously monitor creatives, the technical
aspects, app development and tests.

You should also take a closer look at the requirements for advertising in UAC.
The first problem you'll run into is accounts. It is almost impossible to start from
new profiles, not to mention actually using them in the long-run and pouring
considerable investments into them. At the very least, you need accounts that
were used to spend at least $100 and have existed for more than 1 month.

The most interesting thing is that the account must correspond to the selected
country: you won’t be able to drive traffic to other countries.


When it comes to apps, you need to think through every single aspect: design,
proper description, category and age restrictions (since no one needs teenage
traffic).

In total, in order to drive traffic, you will need properly made mobile applications,
a pumped-up Google account for publishing the apps (preferably at least 1 month
old) and a Google Ads account, which must be linked to Firebase (for basic
analytics of mobile app user behavior). It should be noted that you can connect
your Google Ads and Firebase accounts only if you have the owner (project in
Firebase) and administrator (in Google Ads) rights.


An advertising campaign is launched as follows:
1. First, select “Universal App Campaign” in Firebase
2. Then you need to choose the type of application that you will promote.
3. Create and add four variations of text that UAC will use for creatives. It is
necessary to make them as different from one another as possible.
4. After that add your creatives (the maximum is 20, and the more, the better)
for the algorithm and the tests themselves.
5. And finally, choose the goal of the advertising campaign - either installing
the application, or stimulating users to perform the target action in the app itself.

At the moment, with warmed-up accounts and properly created applications,
scaling gambling ad campaigns in UAC is easy, and if you manage to hook the
right audience, then expect big profits to come pouring in! When developing apps,
our team takes into account all source requirements. Choose one of our apps and
get right into driving traffic. May all your endeavors be profitable.

---

Сan you drive organic traffic from TikTok to iGaming

By “organic traffic from TikTok” we mean a way to get free traffic, i.e. without any
investment. In simple terms, organic TikTok traffic is the "Recommendations"
section of the social network, which includes certain video selections (each user
will have their own recommendations with different videos).

An alternative option is to promote gambling offers using streams, because live
broadcasts can have a very tangible effect. Let's take a closer look at both
methods.

How to get into TikTok recommendations: effective earning model

Since TikTok is an extremely popular platform with a multi-million audience,
using organic content wisely, you can achieve incredible results when promoting
gambling offers.

The main thing is to use an effective model, which consists of 5 main points:
1. Registering and filling accounts with content.
2. Uploading videos on the topic of the account (gambling).
3. Constantly updating the account with new videos.
4. Collecting views after the video gets into Recommendations.
5. Making money on users who, after watching the video, performed the necessary
target actions.

If you chose this model, then keep in mind a few tips for working with it:

• buy accounts that are at least 2 months old (at the same time, many
  affiliate marketers describe working with fresh accounts as satisfying,
  so it’s better to test different types of accounts);
• publish no more than 10 videos per day (or even better - 5, since
  TikTok algorithms are constantly updated and it is better not to risk it);
• for maximum efficiency, use several dozen accounts at the same time
  (it is quite logical that the more accounts are launched, the wider your
  target audience coverage).

Moreover, if your accounts don’t get blocked, in the future you can upgrade them
to PRO (through the settings), and use additional tools such as analytics and some
paid functions any affiliate will find useful.

Making money on organic TikTok traffic through streaming
Streams (live broadcasts) on TikTok were introduced in 2019. While they are not
as popular as regular short videos, they are still capable of helping you secure a
good profit. To make money on gambling with streams, you need to know some
important subtleties of working with such offers. Let's go over them.

Example: Advertising an iGaming offer on a car channel

Our task is to simply publish videos with cars (which can even just be downloaded
from YouTube and edited to make them unique) and from time to time launch
streams from the promoted online casino. In the account description, you need to
indicate a link to the offer, for example, to the app.

Why an application? Simple:
1. Regular links are opened in the built-in TikTok browser. If the user accidentally
closes it, they will lose the site.
2. The app works differently - the link will open in a standard browser and the user
will not lose it.
3. If a person likes the app, they will immediately download it and start playing in
the casino, making you money.

Simultaneous streaming on TikTok and YouTube

How to organize a parallel online broadcast on YouTube and TikTok:
1. Start streaming on a YouTube channel and on TikTok.
2. Don't forget to register a link to the offer in your TikTok account.

You can also broadcast with multiple links, the first of which will redirect the user
to Twitter, where they will see links to the main offer.

Using the streaming channel grid

This option implies the following approach:
1. At first, the stream is launched on one account. The broadcast lasts about
5-15 minutes. 2. After a while, a similar stream appears on the tape, but only on a
different channel.

At the same time, all the channels in their description contain a link to a single offer.
Organic traffic is a good option for making money in the gambling niche. This is a
completely free method of promoting gambling offers, with the affiliate’s only
investment being their time.

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CLICKLEAD at Affiliate World Dubai 2022!

Hey everyone! Our team CLICKLEAD will take part in Affiliate World Dubai 2022!

On February 28 and March 1, we'll be waiting for you at the Dubai World Trade
Center at booth C3, where we'll be happy to meet our partners, discuss iGaming
news, hand out merch and tell you about our race.

If you want to hang out with our team, make an appointment through
your personal manager or leave a request in the calendar
https://calendly.com/clicklead

See you on February 28 in Dubai

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

Results of the AWG 2022 conference

Hey everyone, a week ago we took part in the international Affiliate World Global 2022
Dubai conference, where we met up with our old partners, got acquainted with new
teams and advertisers, and also talked about which offers and GEOs you should pay
attention to in iGaming this year.

We enjoyed everything at the conference: from the venue and custom booth
construction to the quantity and quality of affiliates and advertisers from all over
the world. We discussed cooperation matters with lots of people, and we even
started launching new offers with some of the advertisers.

This year we have more offline conferences and meetups planned, stay tuned for
more news. If you were at the conference, but did not have time to chat with us
in person, you can always contact us in Telegram:

Advertiser relationship manager - @Clicklead_Advertising
Head of affiliate department - @victor_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

Here comes the top offer of the week

Hey everyone, as is tradition, we're starting the week off with an offer that
we recommend to drive traffic to. This week its Leo Vegas

CA 215 USD
IE $190
JP 215 USD
NZ$205

Welcome Bonus
$1,000 + 200 FS

Why is it worth trying?
LeoVegas is one of the most popular online casinos that offers games from the very
best providers such as Net Entertainment, Microgaming, NYX Interactive, Viaden
Gaming, Nextgen, Sheriff Gaming, Cryptologic, Betsoft and Play'n GO. Plus, dollar
payouts, regardless of the exchange rate and conversion, will help you make big.

To sign up and get tips on creatives - contact @antonp_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

Top offers of the week

Hey everyone, as is tradition, we're starting the week off with recommending
well-performing offers to drive traffic to:

Leo Vegas

CA 215 USD [20BL]
click2reg 23.73%
reg2dep 15.17%

NZ 205 USD [20BL]
click2reg 11.96%
reg2dep 25.43%

Ice Casino

DE 190 USD
click2reg 27.76%
reg2dep 10.15%

CA 140 USD
click2reg 29.62%
reg2dep 11.76%

BiamoBet

IT 180
click2reg 18.67%
reg2dep 9.43%

ES 170
click2reg 20.01%
reg2dep 8.08%

Today we decided not to limit ourselves to just one GEO, so for each offer we selected two
best-performing countries. To sign up and get tips on creatives -
message @antonp_clicklead

Mail:affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram:@affiliate_clicklead

---

Here comes a new offer

Hey everyone, as always, we're kicking the week off with a new offer full of traffic-driving
potential:

ARDIENTE
GEO - Chile, Argentina, Peru
CL - 50 USD
AR - 50 USD
PE - 50 USD

Welcome Bonus
Up to 3,250 USD + 40 Free Spins

Why is it worth trying?
Ardiente is a collection of everything that players love: a user-friendly interface, popular
slots (Joker, Gonzo, and others), cool promotions and a variety of bonuses that scales
with the size of the deposit. In addition to standard methods, players can make deposits
via cryptocurrencies, which will have a positive effect on your CR.

To sign up and get tips on creatives - contact @antonp_clicklead

Mail:affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram:@affiliate_clicklead

---

Here comes a new offer

Hey everyone, as is tradition, we're showcasing a new offer which is available for two
GEOs at once:

ALL RIGHT
GEO - Germany and Poland
DE - 190 USD
PL - 160 USD

Welcome bonus: by depositing only 20 euros, the player gets 30 free spins
for the popular 777Gems slot machine and the chance to win 1,000 euros!

Why is it worth trying?
All Right Casino strives to take back a part of the market from the giants of the
industry by making interesting offers to potential customers. Among them are
numerous free spins, bonuses with minimal wagers, tempting cashback conditions,
exciting tournaments, prize giveaways and other services. All this makes it very
popular with players

To sign up and get tips on creatives - contact @antonp_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

Here comes a new offer

Hey everyone, every week we showcase a new offer. Today we are pleased topresent Tonybet
Casino, which is available for four GEOs at once:

Tonybet Casino
GEO - Austria, Canada, Estonia and Ireland
AT - 195 USD
CA - 180 USD
EE - 100 USD
IE - 195 USD

Welcome bonus: 100% + 120 FS for the Aztec Magic Bonanza slot
machine

Why is it worth trying?
In TonyBet Casino online casino, you can top up your balance using any
popular currency, as well as popular payment systems. The minimum
deposit is 10 euros, and a generous welcome bonus motivates players
to make a deposit immediately after registering.

To sign up and get tips on creatives - contact us @antonp_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

Static or Dynamic iGaming Creatives: What converts better in 2022

Some webmasters think that static creatives are becoming a thing of the past — leads
just don’t get hooked on such ads and their conversion rate is significantly
lower. Additionally 2022 has been declared the year of video ads. So how much of this
is true and should you really throw static ads under the bus? Let’s get to the bottom of it.

What sort of creative should I use to promote iGaming offers?

“Static or dynamic creatives?” — some webmasters are faced with this question while
compiling the ToR for their designer.
First of all, you need to assess the GEO you’re planning to work with. If the country has a
weak Internet connection, best to go for static creatives. Animations may end up being
too heavy to load and will only serve to annoy users.

If however, you work with countries with a stable Internet connection and populated by
lovers of video content - dynamic creatives are the obvious choice.

Static Creatives: Pros and Cons

Pros:

• you can make them yourself;
• low cost if you’re a freelancer;
• easy to edit and customize.
• are a great choice for GEOs with weak Internet connections

Use the following elements when designing static creatives:

• show wads of cash (in the GEO’s currency);
• mention bonuses;
• show money hitting an account;
• many affiliates combine multiple elements, for example - include both bonuses and
  stacks of cash.

Cons:
The main drawback is that static creatives make it harder to convey emotions and apply
pressure on people’s " insecurities"

Dynamic Creatives: Pros and Cons

Pros:

• better and catching the users’ attention and arousing their curiosity;
• let you show emotions from the game or winning;
• let you pack more info into a single creative.
• Use the following techniques when designing static creatives:
• showcase a rich lifestyle;
• show the emotions of people winning and include slot machine imagery;
• show avid emotions from seeing funds hitting a person’s account;
• show winning combinations.

Cons — the cost and the time it takes to create them. They may also take too long to
load in Tier 3 countries.

The choice of creative depends on your budget, GEO and platform. Outright claiming
that static ads don’t convert well is wrong. In some cases they outperform animated
ads, in others - they don’t. Study your TA, its tastes and preferred platforms to identify
the ad format best suited for your needs. And if you need some help finding the right
approach - contact your personal manager and they’ll tell you which format is better
suited for which GEO.

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

Here comes the new offer

Hello everyone, every week we share a new offer. Today we want to show
GoSlotty, which is available for three geos at once:

GoSlotty
GEO - Sweden, Norway, Denmark
SE - 160 USD
NO - 160 USD
DK - 160 USD


Welcome bonus: 500% up to 500 EUR

Why is it worth trying?
A significant advantage of this offer is the PayNPlay system, which gives
players the opportunity to avoid the exhausting registration procedure and
start playing right away. If used with the right approach, it can compensate
for the relatively low rates for these geos.

For connection and recommendation on creatives - write to @antonp_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

All you need to know about Germany, Austria, Switzerland, Liechtenstein,
Luxembourg and Belgium.

Looking to drive traffic from German-speaking countries but not sure where to start? We
recommend studying the peculiar features of these countries. The CLICKLEAD team
has shared some info that every affiliate that is planning on working with Germany,
Austria, Switzerland, Liechtenstein, Luxembourg or Belgium should know.

Germany
More than 83 million people live in Germany. The average salary in the country is $2,747.

Casinos are the favorite pastime of Germans, second only to adult offers. Germans aren’t
exactly clinical gamblers, but will happily make a bet or two after work or relax by spinning
some slots. They enjoy roulette, baccarat, blackjack, craps and punto banco. Online
casinos are illegal, but when has this ever stopped anyone? Они обожают играть в
Book of Ra, Lucky Lady’s Charm, Game of Thrones, Jurassic Park, Sherlock Mystery,
Spiderman, The Avengers. As for creatives, place the emphasis on the game process
rather than the potential winnings.




Austria
Austria’s population is over 9 million. The average salary here is $3,363.

Gambling here is legal, with Austria being a renowned developer of online casino
software. Almost all casinos readily accept Austrian traffic and pay handsomely for it.

In your creatives, best to use national symbols (Austrians love their country very much)
and the local currency. The focus should be on emotions - joy and victory screams
convert well in Tier 1 countries. News-themed creatives are also a good idea.



Switzerland
Switzerland has a population of 8.5 million and an average income of $5,145 per month.

A casino for Swiss residents is a way to catch a break from the daily routine and spend
two or three hours at their pleasure. That’s why it’s better to use emotions or showcase
a chance to improve the quality of your life in your creatives. Whereas creatives that
promise quick and easy money should be shelved.



Liechtenstein
38 thousand people live in the principality, and the average salary here is $5,300
per month.

Despite the modest population, Liechtenstein has 6 legal land-based casinos. These
establishments make most of their revenue off of players from Switzerland, Germany
and Austria.

Online gambling isn’t illegal, yet there are no local online casinos here. The locals
prefer Book of Ra, Sizzling Hot, Lucky Lady's Charm, Zeus III, Cleopatra, Pompeii, etc.

When designing creatives, stick to the approaches we recommended for Switzerland.

Luxembourg
The country is populated by 626 thousand people, with the average salary being $3,890
a month.

The country hasn’t legalized online gambling and therefore doesn’t have any casinos of
its own, yet the government allows people to access online gambling platforms and play
there.

Residents of Luxembourg gamble in casinos for recreational and entertainment
purposes, they are not interested in making a quick buck, but rather in colorful and
interesting slots.

Belgium
11 million people live in Belgium. The average salary is $3,800.

Belgians spend about a third of their income on taxes, which is why they prefer casinos that
allow them to withdraw their winnings to cryptocurrency wallets. And don't forget to mention
it in your creatives.

Same approach as for everyone else in this article: emphasis on emotions, the chance to
improve one’s life, but not easy money.



Conclusion
Germany, Austria, Switzerland, Liechtenstein, Luxembourg, and Belgium are all great
countries, and advertisers offer pretty high payouts for traffic from them. If you are looking
for inspiration for creatives, then turn to our media buying section - it has analyzed four
creatives for these countries. You can either take them as they are or use them as a
foundation for your own versions: creative 1, creative 2, creative 3, creative 4.

Well, for these countries, we have available the following offers:
ICE сasino, Bizzo, Mrbet DE, MaChance, LuckyBird, Vulkan Vegas, AllRight Casino offer
CPA payouts up to $330.

To sign up, contact @antonp_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

The best offers of the week

Hey everyone. Today our affiliates have prepared 3 offers that are currently
reigning supreme:

Ice Casino
GEO: Austria
ins2reg - 23.46%
reg2dep - 26.19%
Payout: $200

Allright Casino
GEO: Poland
ins2reg - 55.37%
reg2dep - 13.43%
Payout: $160

Vulcan Vegas
GEO: Chile
ins2reg - 36.86%
reg2dep - 8.94%
Payout: $70

Quite recently, our buying section analyzed Ice Casino. You can use the creative tips
we provide and start turning a profit right now

To sign up, just message
@antonp_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

Best offers of the week

Hey everyone. As is tradition, we’re kicking the week off with a set of tips from our
affiliates - 3 offers that currently convert well:

Ice Casino
GEO: Germany
ins2reg - 27,05%
reg2dep - 8,81%
Payout: $200

Allright Casino
GEO: Poland
ins2reg - 60%
reg2dep - 6%
Payout: $160

Spinni Casino
GEO: New Zealand
ins2reg - 15,15%
reg2dep - 33,33%
Payout: $180

These GEOs have one thing in common - the people here love to gamble and
ready to spend large amounts on their favorite games. And for our part, we’re
sneaking you a peek at top-tier offers that you can launch campaigns for
immediately.

To sign up, hurry and contact
@antonp_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

Analysis of the audience of New Zealand, Poland and Germany for iGaming offers

On Monday, we presented the top 3 offers, but we decided to go further and analyze
the target audience of these countries in detail. So:

New Zealand

The population of New Zealand is 5 million people, the average income in the country
is $2.7 thousand per month.

New Zealanders love gambling! Casino for them is one of the most favorite ways to
relax and unwind after work. Because of the changing climate, New Zealanders are
often forced to cancel their planned walks, trips. Staying at home, they spend their free
time at online casinos.

New Zealand has a high level of migration. Despite its own ethnic group and dialect,
the country is considered English-speaking. English is the official language
in New Zealand. Court documents are signed in English, Legislative acts are issued
in English, publish materials in the media written in English. New Zealand English is
similar to Australian English: rising intonation at the end of a sentence, southern and
temperamental dialectics.

The New Zealand dialect differs from American English by borrowing words from the
Maori language. For example, instead of “canoe” (canoe), New Zealanders will say
“waka”, and instead of Hello, Hi, they will say “Kia ora”.

I advise you to make kreos in English. The design is standard for TIER 1: short
clips with emotional players. It is important for New Zealanders to show the full
range of positive emotions: delight, laughter, joy.

"National creatives" with images of local nature and sights do not work very well
(again, due to migration). It is better to use the classics.

Top New Zealand offer: Spinni Casino.

Poland

The population of Poland is 40 million people, the average income in the country
is $600. per month.

Poland belongs to tier-2. In this geo, emotions are still important for gamblers.
Poles play online casinos for fun. They do not consider online games as a way
to earn money. Creatives also need to play on emotions: show happy people who
rejoice at an unexpected win or wait for the wheel of fortune to stop with an
enthusiastic face.

The main currency in Poland is the Polish Zloty. The most popular banks in the
country: Bank BGŻ, BNP Paribas, Idea Bank.

Top offer for Poland: Allright Casino.

Germany

More than 83 million people live in Germany. The average salary in the country
is $2,700.

Germans love gambling! Online games are one of the most popular leisure activities
in this country. Among gaming genres in Germany, classic video slots are in demand.
Most often, the Germans play on such devices as Sherlock Mistery, Spiderman, Book
of Ra, Game of Trones. Game creatives convert well: Poker, Baccarat or Blackjack
during the game. The main thing: do not forget about emotions, because the Germans
play for fun!

Working scenario: show the game in a live casino. A spinning roulette wheel or a
croupier who deals cards and smiles. In parallel, the audience sees the reaction of
the player who follows the process ... and of course wins at the end!

Top offer in Germany: Ice Casino.

Conclusion

New Zealand, Poland, Germany are great GEOs for the launching. These countries
have a solvent audience and they like to pass the time playing slots. And we have a
large number of offers for these GEOs, with CPA rates up to $360

For connection write @antonp_clicklead
Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

TOP offers of the week

Hi everyone. Today is Monday and that's means that our managers are ready to
recommend you three offers that show a good conversion rate at the moment:

Ice Casino
Geo: Germany
ins2reg - 23.7%
reg2dep - 8.02%
Bid: 200$

GG Bet Casino
Geo: Poland
ins2reg - 33.08%
reg2dep - 8.41%
Bid: 150$

Spinny Casino
Geo: New Zealand
ins2reg - 20.31%
reg2dep - 21.21%
Bid: 180$

ICE has been in the top for more than three weeks, we recently prepared a
creative analysis for this offer, which will help you get profit right now.

Write now to connect
@antonp_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

TOP offers of the week

Hi Everyone. Today our affiliates have prepared 3 offers that continue to be on the top
from last week:

Ice Casino
Geo: Germany
ins2reg - 25.95%
reg2dep - 10.99%
Bet: 200$

GG Bet Casino
Geo: Poland
ins2reg - 33.07%
reg2dep - 12.3%
Bet: 150$

Spinny Casino
Geo: New Zealand
ins2reg - 16.33%
reg2dep - 26.83%
Bet: 180$

It's not a secret that ICE has been on the top for a month, and GG Bet Casino and
Spinni Casino have been showing excellent results for the second week and
deservedly take their place in our selection of "Top offers of the week"

Write now to connect.
@antonp_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

TOP offers of the week

Hi everyone. As always, our affiliates have prepared the three best offers of the week
and we advise you to pay attention to them.

Ice Casino
Geo: Germany
ins2reg - 25.95%
reg2dep - 10.99%
Bet: 200$

Kings Chance Casino
Geo: France
ins2reg - 23.01%
reg2dep - 5.15%
Bet: 180$

Ice Casino
Geo: Finland
ins2reg - 38.13%
reg2dep - 28.30%
Bet: 110$

ICE is represented by two geos in this top. In addition to Germany, which is already
constantly present in the weekly top, ICE shows an excellent conversion rate
for Finland. If you have not launched traffic to the Scandinavian countries before -
write to the manager, we have something to share.

Write now to connect
@antonp_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

TOP offers of the week

Hello everyone. We continue to make a weekly selection for you and today it contains
the hottest tops of this month:

Kings Chance Casino
Geo: France
ins2reg - 20.08%
reg2dep - 8.14%
Bet: 190$

Ice Casino
Geo: Germany
ins2reg - 30.59%
reg2dep - 7.25%
Bet: 200$

Spinny Casino
Geo: New Zealand
ins2reg - 24.17%
reg2dep - 12.71%
Bet: 180$

Throughout June, ICE showed excellent performance and brought income to affiliates.
Our media buying has made some analysis of creatives that you can take and launch
right now. Kings Chance Casino and Spinni Casino did not lag behind too, which also
showed good conversion with our partners

Write to join
@antonp_clicklead @mariana_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

New converting offer

Hello everyone, we want to present you a new converting offer, which is showing
excellent results in Uzbekistan right now GLORY Casino

Why should you try it?
👉 It is verified by traffic and shows conversion on our apps (Inst2Reg 33% /
Reg2Dep 40%)
👉 Perfect for PPC, ASO, iOS and Android
👉It has empty base and also tested by the retention department for excellent return
rates of the players through our applications
👉 The target audience consists of men aged 23-45 - about 90% of the total TA
👉 High ROI and easy launch on cheap geo

This offer gives a perfect conversion rate on Android (Inst2Reg 33% / Reg2Dep 40%)
and also it is perfect for PPC, ASO, iOS traffic.

You can get access through your personal manager and launch traffic to Uzbekistan

For connection - write to @antonp_clicklead @taia_clicklead @alexandra_clicklead

Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead

---

We are giving away 5 tickets to SIGMA Balkans&CIS, which will take place on
August 22-25 in Belgrade.

To participate - click the "Participate" button on the entry, which will be published below

The results will be summarized on August 10


To participate, follow the link to our telegram chat

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