Increasing CPC Costs on Taboola? (7)
So I was talking with another affiliate. Does anyone feel that costs have gone up for US traffic on Taboola? How about other networks as well?
I kept feeling like I just wasn't getting any traffic and mentioned as much to another affiliate and he said he feels that he has had to bid more. So please do share your experience.
Originally Posted by iwanttofly
And yes
costs have gone WAY up, in all geo's.I checked and we have some camps on Taboola that have been going for two years where the cpc's are at +150% of where they were in April 2020 at the height of the covid craziness, and even just in the last few months they've gone up too.
I think part of it is an internet-wide thing, with all online advertising, part of it is natives having attracted to many facebook marketers over the last few years due to Zuck's foul Zuckery (account bans) and attaining greater popularity in general, and part of it is just basic inflation.
We should see vendors raising CPA rates to compensate though, but it will likely be at a lag.
Consider US refi for instance, the actual mortgage loan originators and salesman on the backend are making bigger profits than ever due to the housing market being sky-high, so they'll be willing to pay more for leads, which means marketers like us generating those leads will get bigger payouts.
Ecom is a little trickier though as obviously it depends on whether the vendor can raise prices and still be profitable, but I would expect we continue to see tons of inflation on both sides going forward, as all the Western governments have to keep real printing tons of money and keep real interest rates super negative in order to service their debt (and even more important, pay for Medicare/Social Security which are the majority of federal expenditures now).
While it sucks paying higher cpc's, if you look at it through a macro lens, it is effectively part of a once in a generation wealth-transfer from Baby-Boomers to us (Milennials), we all just need to work hard and re-invest our profits into gold/crypto/equities and benefit
Note: Boomers owned 22% of all the nation's wealth when they were 30 years old on average, Milennials today own 3%(!), so I don't mean "inter-generational wealth transfer" cynically, it's actually very much needed.
Originally Posted by jack_l
You read my mind buddy... was just thinking the exact same thing...
And yes costs have gone WAY up, in all geo's.
I checked and we have some camps on Taboola that have been going for two years where the cpc's are at +150% of where they were in April 2020 at the height of the covid craziness, and even just in the last few months they've gone up too.
I think part of it is an internet-wide thing, with all online advertising, part of it is natives having attracted to many facebook marketers over the last few years due to Zuck's foul Zuckery (account bans) and attaining greater popularity in general, and part of it is just basic inflation.
And yes
costs have gone WAY up, in all geo's.I checked and we have some camps on Taboola that have been going for two years where the cpc's are at +150% of where they were in April 2020 at the height of the covid craziness, and even just in the last few months they've gone up too.
I think part of it is an internet-wide thing, with all online advertising, part of it is natives having attracted to many facebook marketers over the last few years due to Zuck's foul Zuckery (account bans) and attaining greater popularity in general, and part of it is just basic inflation.
I have to admit, I'm kind of disappointed in myself it took a few months to realize this, but at least I did.
And yeah, I'm sure Zuck has a lot to do with it. I know some coaches have moved to pitching Native as the traffic source they teach. So that will flood in some newbies, although most go for Tier 2 or 3 and more aggressive stuff than what Taboola will allow, at least in the US. Of course, there are plenty more such as myself who aren't following that exact route.
Hopefully they all shake out in the next few months and can get traffic for a little bit less than what it is running now.
Originally Posted by iwanttofly
I'm trying to 1) do more things other people won't do, like translating stuff, running in obscure geo's, aggressively finding good offers that aren't easy to get; and 2) going to take it as an opportunity to finally try Facebook, since it seems like things have gotten a bit better with running there lately, and I feel like native is at a 'top' in popularity whereas facebook is at a 'bottom'.
Originally Posted by jack_l
Reason I ask is that it seems like the number of offers out there in a language other than English is very limited
Originally Posted by sd31677
Obviously there's a lot of ecom you can do that with, but ecom is really tough for me, so I try to look out for anything else that is similar but with a lower cpa...
Originally Posted by jack_l
I am going to focus on this as well. There's a network I joined a couple of weeks ago that has an offer in my preferred vertical in a bunch of different languages. That has me excited about the possibilities
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