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Facebook simple rules (12)

07-07-2021 06:11 PM #1 malocardoso (Member)
Facebook simple rules

My journey with Facebook Ads started in a very random way.


A friend of mine launched a Shopify store and was making $1000 every day.


For the 21 years old me, freshly graduated from school, this was unthinkable.


For 3 years straight, I was struggling to make a penny in trading and this came as a sort of relief.


I launched an ad on December 3rd. Made my first sale in december 6th and never looked back.


I have been going on and off with Facebook for a while.


And 5 years later, these are my simple rules when it comes to running successful facebook ads on cold traffic for dropshipping or affiliate:


- PICK THE RIGHT OFFER: Pure economics. Demand should be high enough, don't run ads in saturated niches.
- SUCCESS IS OBVIOUS: Look for campaigns with 100-200% ROI on the testing phase. Don't waste time with mild success. It's either a HELL YEAH or a NO.
- CREATIVE IS KING: Once demand is proven, spend your time on the creative side. Test daily. Learn what works.
- SCALE IN THE MOST STRAIGHT FORWARD WAY: I run all my ads to the broadest audience possible (usually with no interest targeting), and I scale by doubling budget daily, or duplicating to a CBO 25x or 30x my initial testing budget (From $20 to $500 or more)


Never forget, the less noise you drown in, the more successful you will get.

07-13-2021 06:24 AM #2 sibi881 (Member)

Quote Originally Posted by malocardoso View Post
My journey with Facebook Ads started in a very random way.


A friend of mine launched a Shopify store and was making $1000 every day.


For the 21 years old me, freshly graduated from school, this was unthinkable.


For 3 years straight, I was struggling to make a penny in trading and this came as a sort of relief.


I launched an ad on December 3rd. Made my first sale in december 6th and never looked back.


I have been going on and off with Facebook for a while.


And 5 years later, these are my simple rules when it comes to running successful facebook ads on cold traffic for dropshipping or affiliate:


- PICK THE RIGHT OFFER: Pure economics. Demand should be high enough, don't run ads in saturated niches.
- SUCCESS IS OBVIOUS: Look for campaigns with 100-200% ROI on the testing phase. Don't waste time with mild success. It's either a HELL YEAH or a NO.
- CREATIVE IS KING: Once demand is proven, spend your time on the creative side. Test daily. Learn what works.
- SCALE IN THE MOST STRAIGHT FORWARD WAY: I run all my ads to the broadest audience possible (usually with no interest targeting), and I scale by doubling budget daily, or duplicating to a CBO 25x or 30x my initial testing budget (From $20 to $500 or more)


Never forget, the less noise you drown in, the more successful you will get.
thanks for the post... curious, how do you setup the initial campaign if you dont have conversions yet? for example, do you set the individual ads for landing page views since you dont have conversions yet? and then you split test until you start getting conversions?

do you do automatic placement targeting or do you select specific placements ?

07-15-2021 01:37 PM #3 malocardoso (Member)

Automatic always.

ALWAYS purchase conversion. Forget anything else.

Set your tracking right and if you are doing ecom, do purchase. If you are doing leadgen, do event: lead.

1 campaign for creatives. 1 adset broad, pick the right age if needed. 1-3 ads per adset.

Let run. Check ROI.

Dup best adsets to a CBO $2000. Use minimum if you want to spend more on your best creative.

Let FB have fun.

07-17-2021 08:37 PM #4 jio97133 (Member)

Thank you Malocardoso for your last 2 threads!

Very inspiring and I will make huge numbers like you !

07-17-2021 09:55 PM #5 affpayinggao (Veteran Member)

Solid information!
Thanks

07-21-2021 05:28 PM #6 seandzim (Member)

Been having issues running Leadgen, i was trying it the wrong way..thanks for this i'm also going to test it out.

08-02-2021 03:20 AM #7 dylanw21 (Member)

Thanks for the advice man.
What's your rule of thumb for initial testing budget vs offer payout?
And for the leadgen pixel do you mean lead event fired from the offer's back end?

08-05-2021 11:25 PM #8 sibi881 (Member)

Quote Originally Posted by malocardoso View Post
Automatic always.

ALWAYS purchase conversion. Forget anything else.

Set your tracking right and if you are doing ecom, do purchase. If you are doing leadgen, do event: lead.

1 campaign for creatives. 1 adset broad, pick the right age if needed. 1-3 ads per adset.

Let run. Check ROI.

Dup best adsets to a CBO $2000. Use minimum if you want to spend more on your best creative.

Let FB have fun.
thanks, how much do you usually spend per ad set when you are testing before killing it ?

08-09-2021 10:46 AM #9 clicklead (Senior Member)

The given advice is very sensible, we'd just like to add a few things. After you find a profitable bundle and the campaign starts generating income, don't stop testing other approaches. After all, that bundle will sooner or later dry out and then it will be very difficult to force yourself to look for something new

09-28-2021 01:44 PM #10 mariam-gcg (Banned)

Very informative. We also want to share that facebook ad effectivity depends on a simple CTA with one clear action. The perfect Facebook ad is clear about the action it wants the prospect to take. Consider using an audience targeting strategy that helps you refine over time as well

10-12-2021 09:28 PM #11 martinbe (Member)

Hi there, just my 2 cents (i'm running FB for over 15 years - not affiliate but selling products and services of my clients). What is missing here is the first ost important thing: choose the right offer. It was mentioned yes, but it's not easy to choose the right offer.

This part is the one where everyone is struggling.
Do you research for example in Google Trends or look for the keyword popularity, etc.

Product research is a very complicated thing.

11-01-2021 10:11 AM #12 adwertyzer (Member)

Does your ROI not drop significantly when you scale so quickly?

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