Home >
Paid Traffic Sources >
Email
Do you require double opt in for email ? (9)
07-06-2021 03:39 AM
#1
sibi881 (Member)
Do you require double opt in for email ?
Wondering if you all do double opt-in for emails... seems like a hassle to get that double opt in. I've been using a coupon, where the person needs to go into their email and after they activate and click the link, they get the coupon in order to use it on the site. However, I'm wondering if I should just avoid it and just do single opt in... it's for an ecom site, what do you all think ?
i guess i'd be worried about fake emails and then getting bad open rates, but not sure if it means that much? i dont have that many customers right now anyway, so getting more people on the list would help a lot.... maybe down the line i can require a double opt in
07-06-2021 03:50 AM
#2
hudjes (Member)
Some will use SOI, some will use DOI, it's a trade-off. You will get fewer responses with DOI, but the quality is better.
To give you a sense, in the last couple of days I've had 417 people fill out the email submit form for one of my lists, and 303 of them confirmed their email. That's quite a high drop-off rate. You could do better than that. If your lead magnet offer is really strong, people will definitely opt in.
07-06-2021 06:02 AM
#3
sibi881 (Member)
Originally Posted by
hudjes
Some will use SOI, some will use DOI, it's a trade-off. You will get fewer responses with DOI, but the quality is better.
To give you a sense, in the last couple of days I've had 417 people fill out the email submit form for one of my lists, and 303 of them confirmed their email. That's quite a high drop-off rate. You could do better than that. If your lead magnet offer is really strong, people will definitely opt in.
that's pretty good. i haven't driven a ton of traffic, but my numbers look like i had 75 opt ins and only 26 people double opted in. actually when i think about it, probably most of those were people that actually bought something, i'm not 100% sure. it does seem a little weird though how its low. i give people like a 30 or 40% coupon if they sign up, which is kind of a lot of money when u think about, some people dont seem care which is interesting.
that was one of the main reasons why i was thinking about doing a single opt in. i created a little newletter of only a couple of emails, but the open rates have been pretty good (20 to 30%), but i cant help but to think i would probably have more opens if i just sent the email to everyone. the percentage would probably go down, but the number of opens would go up since i would have 3x the number of people.
is there any really big negative to it?
maybe i should just do the single opt in for a little bit until i start getting a decent sized list. the email is giving me a little revenue, but some more would be nice bc im basically less than breaking even on ad spend so far... i hope i can keep growing my list out.
07-06-2021 11:19 AM
#4
matuloo (Legendary Moderator)
I would also looks into the legal consequences... in many countries, some form of consent is required in order to be able to legally send them promo emails. Also get your GDPR setting straight if you work with EU based customers.
DOI also helps to catch the fake/bogus emails and it improves your overall delivery rates which translates to better overall performance and inbox-success rates of your campaigns. To put it simple, the more bounces you have the worse the delivery rate will be.
07-06-2021 04:17 PM
#5
jeremie (Moderator)
If you want to go SOI, it might be useful to make a basic cleaning of the emails you collect, even before sending the first message.
That will avoid hard bounces that hurt your sender reputation.
Here are a few tools
https://neverbounce.com/email-verification
https://snov.io/email-verifier
07-11-2021 06:06 AM
#6
sibi881 (Member)
Originally Posted by
jeremie
now that is cool, didnt know this existed thank you....
07-12-2021 03:00 PM
#7
hudjes (Member)
Originally Posted by
sibi881
i haven't driven a ton of traffic, but my numbers look like i had 75 opt ins and only 26 people double opted in.
If you have not done so already, take a critical look at the landing page they see after entering their email. This page should strongly encourage them to double-opt-in. Perhaps even give them another incentive on that page, to go to their email and click the link. Make it a strong message on that page.
Originally Posted by
sibi881
is there any really big negative to it?
Yes absolutely. If you spam a garbage email list, your email reputation can be damaged. If that happens, your in-box delivery will plummet and servers such as gmail, hotmail, will filter your messages to the "spam" or "promotions" folder, and your message will not get many readers.
07-12-2021 08:05 PM
#8
sibi881 (Member)
Originally Posted by
hudjes
If you have not done so already, take a critical look at the landing page they see after entering their email. This page should strongly encourage them to double-opt-in. Perhaps even give them another incentive on that page, to go to their email and click the link. Make it a strong message on that page.
Yes absolutely. If you spam a garbage email list, your email reputation can be damaged. If that happens, your in-box delivery will plummet and servers such as gmail, hotmail, will filter your messages to the "spam" or "promotions" folder, and your message will not get many readers.
i see... hmm. yes that's not good. yeah my landing page for my double opt in was pretty bad. it just said to tell people to go to the email and double opt in to get a coupon, it wasn't really a dedicated page or anything. ill probably stick with the single opt in right now for a little bit and keep an eye on numbers, but this is good to know....
07-13-2021 12:00 AM
#9
matuloo (Legendary Moderator)
Originally Posted by
sibi881
i see... hmm. yes that's not good. yeah my landing page for my double opt in was pretty bad. it just said to tell people to go to the email and double opt in to get a coupon, it wasn't really a dedicated page or anything. ill probably stick with the single opt in right now for a little bit and keep an eye on numbers, but this is good to know....
You don't have to overthink this too much, simply place a large note on the page that loads once they enter their email and hit the submit button. I'm pretty sure you have something like this in place already, so just make the note about confirmation more prominent.
I'd say the right way to do this for the long term is to focus on DOI even though you might lose some % of the leads but their quality and deliverability will improve.
Home >
Paid Traffic Sources >
Email