Buying aged domain (12)
Hi, we plan to buy a brandable aged .com domain to use for an ecommerce money site that sells massage products. The level of our knowledge and experiences in SEO are pretty limited as of now.
1. Can SEO experts here please clarify whether we should try to get an aged auction domain instead of expired ones?
A well known SEO expert recommended https://www.tbsolutions.info and they said "ignore whois creation date. In many cases it got reset when we got the domain (from the orignal owner) but it has no effect on SEO value. G don't rely on whois data they know the whole history of the domain".
Another domain broker said "expired domains show a new creation date in whoise and lose a lot of their power because of that. buy aged auction domains instead of expired ones"
2. How to check if a domain is already expired or not?
3. What are the important metrics to look at when choosing an aged domain?
Several SEO experts recommended DA over 30, TF over 10 in general if I remember correctly. However, in this article https://www.tbsolutions.info/the-truth-about-metrics/ it says Macro metrics(TF/CF (Majestic) DA (MOZ) & PR (Google)) shouldn't be a factor at all when choosing a domain for SEO
4. Do the backlink languages need to be in English if our website, target audiences are from English speaking countries?
5 out of the 3 candidates, would you have any advice on which one to choose? or any other better options?
A https://social101.tinytake.com/tt/NT...NF8xNzM1ODkwMA CuidaHealth.com $245
B https://social101.tinytake.com/tt/NT...Nl8xNzM1ODkwMg LivWhole.com $280
C https://social101.tinytake.com/tt/NT...N18xNzM1ODkwMw Verispan.com $395
Many Thanks!
A few questions:
- What geo are you targeting?
- Are you only going with SEO or paid traffic?
- Have you looked at the level of competion on your keywords? Because if you go for highly competitive keywords, it is going to take more than just a domain.
1. Define what you mean by aged auction domain. The ones you indicate at the end are aged domains for sale, not auction.
2. To know when a domain might expire, you can check the whois expiration date, and then use the following timeline to identify when it will expires. Have in mind that based on the domain type, the timeline can be different, and some registrars auction the domains during the redemption period, so they migth never expire.
https://www.godaddy.com/help/what-ha...in-expires-609
3. DA is important. But I look at the backlinks profile, and the relevance of the links to the niche.
4. It is always better, but I won't bother with that your price range. I would rather check if the domain sounds good in the your target geo.
5. You can go on www.expireddomains.net and look for domains that you like. You may be able to pick one that you like. Not with SEO usually, these got picked immediately by companies specialized in reselling aged SEO domains.
Looking at the prices you indicate, I won't overcomplicate it though. Find a name that you think match your product and scale the brand. None of the ones you mention really scream massage products in my opinion.
If you want to learn SEO, choose really knowledgeable people who have a track record. Not free forums or pseudo consultants.
Here are two:
https://moz.com/
https://backlinko.com
For massage products, we've been targeting US with paid traffic. Now we plan to explore SEO and native ads.
Massage products have SEO DIFFICULTY of 83, SEARCH VOLUME 201,000 according to ubersuggest. Another health product that did well on FB has 53 score for SEO DIFFICULTY, SEARCH VOLUME 60500.
Which one would you recommend pursuing first?
1. Seems auction domains that the broker was referring to are ones that are in auction but didn't expire yet... I'm not clear exactly about the definitions.
2. Are whois expiration, creation dates accurate? The age of the domains will be based on the creation date according to whois?
As mentioned, tbsolutions.info said we need to ignore whois creation date and need to look at wayback machine instead.
Many Thanks @jeremie
Originally Posted by nguyengaren1234
Honestly it sounds like you know more at this point about buying aged domains than any of us, so I'd trust your own judgement.
Only things I was going to add is:
1) if you're doing paid traffic, I would pick a domain that sounds good and congruent with the site's focus as that will likely affect CVR. I like livwhole.com and verispan.com, cuidahealth sounds kind of foreign if you're doing English language. Unless you can have a logo that really broadcasts trust.
2) its likely the majority of your SEO traffic will be on articles relevant to the overall focus rather than than your advertorials, so I would targets lots of long tail keywords about massage and related topics even if they don't have buyer intent behind them, as that will help with the authority of the site and with getting more traffic sooner. I'm sure you already thought of this anyway but just throwing it out there.
Anyway as far as SEO goes I really like that Matt Diggity course, but if I remember right you might already have that one.
One other thing I'd do if I were you is create social media accounts early on that link to articles on a variety of sites including your own. Not JUST your own, but your own among many others. This is a more important SEO signal than I anticipated at first, at least according to Matt Diggity, and he says he also does social media links first, THEN backlinks from other sites, which is interesting.
The social media accounts you create don't have to be tied to your website though. You can just create some random ambiguous 'health' account on twitter or Instagram and link to a bunch of stuff. Same with Reddit, etc.
Anyway just a bit of rambling advice but yeah, trust your gut man you seem to know this stuff really well at this point.
If you are looking for super nice domains check out https://odys.global . We have worked with them like 6+ years and they have tons of super badass brandable domains.
If it's US, here is an idea of the competition on two keywords.
Massage chair: 159000 monthly visits
Back massager: 82500 monthly visits
On the main KWs, you can expect to reach the bottom of the first page with SEO. Look at the expected monthly visits (EV). Not that high for the effort it will take to reach the bottom of page 1. I second @jack_l on that, go for long-tail keywords with lower volume, but where it is easier to rank. Like "best" articles for example. Best hand massager, best full body massager, best massage table. They are in the range 20-30 SEO difficulty, way more doable.
With that level of competition, I would start with paid advertising, validate the niche and the interest for your products. Then invest in SEO.
For your questions:
1. Four cases for a domain to go to auction:
- the registrar has a domain that reached the redemption period. The current owner can still renew it, but it is unlikely, so the registrar put at auction, to see if someone is interested. Instead of letting it drop, they make money from it. Most famous ones are Godaddy auctions, who take care of most of these auctions for their portfolio, but also lots of other registrars. If the current owner finally renew it at last minute, the auction is cancelled and you get your money back.
- a domain has dropped (which means expired + all the steps mentioned in my previous message). Welcome to domain drop catching services specialized in registering the domain immediately as soon as it drop on behalf of people interested. Most famous one is SnapNames. If several people are interested, it goes at auction.
- private auctions held by a domain broker, or on websites like Flippa.com.
- reverse auctions for domain liquidation, like NameLiquidate. More for investors as you will probably not find the domain you want here.
The rest of the time, it is just a normal sale.
2. Don't bother with that.
Hi Jeremie,
Can you tell me what Seo tool that you used to show Serf overview.
Thank you!
www.kwfinder.com
www.serpchecker.com
Thank you so much Jeremie!
When one does buy a aged domain , I believe it makes sense to 301 redirect, not just main domain but the backlinks to specific URLs of our existing website. Now since, cloudflare has limited rules, I was wondering, can I point over the domain to an S3 bucket and create folders for each url and have an HTML redirect script in each. Will that work?
Originally Posted by shopdeal
No, an HTML META redirect gets you two successive 200 status, not a 301 redirect:
Interesting. That works only on S3 when configured as a website endpoint though. I have checked and one can not use it with CloudFront.
One other option if you use CloudFlare is to write a CloudFlare worker that manages all the redirects. So that you skip the limitations of CloudFlare pages rules.
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