Hi,
If running Native Advertising can have positive impact on SEO, how does the synergy work and what are good tactics, strategies to maximize its benefits for SEO?
We do dropshipping and are new to native and SEO just learning and taking courses, it seems like it's better to use a different domain for advertorials to make it appear to be more trust-worthy as a 3rd party perspective, and link to an offer page.
In this case, we need to aim to rank the advertorial site as it'd get all the backlinks?
Or would you recommend hosting the advertorial on our money site to get the SEO benefits?
Many thanks!
In case you have a solid performing blog for your site that can handle considerable amount of traffic while still loading as fast as a simple HTML landing page, you can use your own blog to drive traffic to. Simply write the article like you would do with an advertorial.
There have been use cases when companies followed this approach and worked out well.
You can do both as these are basically two different approaches.
Let me explain just from the SEO standpoint, ignoring the actual conversions etc...
1. Hosting the advertorial on a separate domain, running ADs to it in order for it to be discovered by the SEs and then linking to the actual offer page in order to pass some of that SEO juice over to the main domain. This more or less equals to building a small network of websites/blogs that are used to inflate the ranking of the main site that they link to.
2. Hosting the advertorial on the main money site, hence making it part of the website itself and increasing it's value in the "eyes" of the SEs. Running ads to the particular advertorial will equal to building up the authority and SEO power of the subpages, which is good for the overall SEO as we all know that just a part of the links should be pointing to the main/home page.
No. 1 is basically not what google wants, it's similar to building a PBN which is kinda against the rules. It's ok to do this to some extent but if you overdo this, there will be no positive effect, maybe even negative.
No. 2 is more natural as that is how real websites are build... growing content on one domain, building up the website, gaining authority for it.
NOTE: Paid ads only have a limited SEO effect, there is some for sure, I am building a blog now and it started to get some SE traffic just by running some FB ads, but the effect is not that big so don't expect miracles. Keep in mind that paid Ads are not permanent, they only show for as long as you pay for them and they appear on many websites for a limited period of time. So basically, one day, google can find the link, the next day it's no longer on the side. And let's not be naive here, google knows what a paid ad is so their algo is not giving all that much importance to such links.
Permanent links that you can get on sites that relate to your niche are way better.