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CPC, CPA or Smart CPM, which will be profitable?? (28)

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Hello,

I am diving in the topic which is general in knowledge but have great significance making a campaign successful.
I am in this forum since some time but I am also in learning phase and wanted to know how these 3 forms of pricing model is responsible for making any push campaign successful or not so successful.

What type of offers should be tested in which pricing models?

So, Looking forward for suggestions and I am sure this is gonna help others too, who is having confusions on what pricing model to use like me..

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First thing, SmartCPM is a bid model for pops but not for push

Although there is also CPM available for push I strongly recommend to use CPC instead of CPM.

About CPC vs CPA Goal, when you have a solid and proven funnel you can use CPA Goal.

When you still need to splittest elements I prefer CPC, best with a good WL.

That way you have more control over the bids.

Once you have a good converting funnel it´s best when you run CPC and CPA Goal together for maximum volume.

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@twinaxe Haha, yes it definitely meant CPM on push and Smart CPM on pop.

What to choose in case you don't have WL/BL and in new geos??

I also prefer CPC in push over CPM.

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As I said, when you have a proven funnel you can also use CPA.

When you have to splittest offers/landers I would use CPC.

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The bidding model is not really to be chosen based on the offer types. The bidding model only gives you some level of control over how much you are paying for the visits/clicks and naturally, you want to pay the least and convert the best

So as twinaxe mentioned... as long as you a proven funnel, CPA can be a great option since you already know that you have fine tuned the flow.

When starting new, definitely use CPC on push and not CPM as you basically don't know what the Ad CTR would be and that could result in a nasty final CPC.

As for POPs, I don't really see a reason to use anything else but Smart CPM, whenever the network offers this option. Just make sure you do not set a bid way higher than what you are comfortable with or else a new high bidding competitor could drive your actual CPM too high.

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As I have some running CPA campaigns and they are providing some conversions too, thus asked if I can use this form to my new campaigns also.
Thank you for advise @ twinaxe.
I am going to use CPC for new campaigns.

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Yes @matuloo
I have been using Smart Cpm for pops
And, CPC and CPA for push.

I have not much experience with CPA, but have some campaigns running.
Few days ago, I learned that we are not supposed to edit CPA goal price, but I have been editing them.

I also wanted to ask, If the daily budget is low and we see potentiality in the campaign, Can we increase the daily limit or that will effect the campaign too?

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Does low impressions and clicks in CPA goal means that the campaign cannot be succesful anymore?? What indicates its time to stop CPA goal campaigns?

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You can edit the CPA price but it will have a direct impact on the performance of the campaign. The algo needs some time to "figure out" whether it can deliver clicks to you at a particular CPA and still make enough money for the networks, so if you keep changing that too often, it's gonna mess the process up.

Changing the budget, especially increasing it, shouldn't have all that much of a negative impact. It will likely increase your spend and the ROI might decrease for a while but if the campaign is strong and converting well, it should stabilize pretty quickly.

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Thank you @matuloo for the reply. I was worried whether I am supposed to change the daily limit for campaign or not.

And,
What to do in CPA goal campaigns, when I spend high amount on ist day and got 1 conversion and from 2nd day the impression, clicks and cost all are really low? Does that mean that the campaigns cannot be beneficial any more ?

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With CPA campaigns, the algo runs some default amount of traffic to asses the performance of the campaign. At this stage, the network is willing to take some "loss", but once the test is over and the campaigns is not performing well enough the algo will stop sending most of the traffic to it.

The algo basically compares your campaign with the rest that are being run by other affiliates and whatever campaigns make the network the most money, those will be preferred by the algo.

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I guessed that thus stopped the campaigns. So, that meant either my creatives were not good or bidding was low, right?

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Hello @matuloo
I have some campaigns set up on CPA in pop in propeller ads. But these statistics only shows impression and not a single click and definitely not a single conversion too. But I am confused as why the clicks are not shown? Is this some sort of their method or is there possibility that the campaign haven't got any clicks although there is impressions of more than 20K .

I have gest of CPA on push but in pop its new for me. May be there are differences which I am unaware of.

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With POPs there are no "clicks" they directly open your urls in the POPs, so it's all about impressions.

So every POP that opens your target url is counted as an impression.

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Exactly. They simply had other competing campaigns in the mix that showed better results for them. Which means they could make more money from the ad impressions sent to the competing campaigns, compared to what your campaign was bringing them.

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@matuloo
How to add emojis in creatives in push notification? I have tried many ways but the emojis will disappear from the creatives. Do I need to download emojis from spytools? Or if there are any other way?

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@matuloo, its ok. Amy had provided me the link for the emojis.

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Cool, Amy is always ready to help!

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Hello @matuloo,
Should I stop the campaign which does not bring any conversion after first 2 days of running CPA on pop or does it takes longer than that? The cost is already above 10Xpayout.

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10x payout with no conversion is not a good sign, especially during the learning phase of the CPA algo. But anyways, what kinda payout are we talking about here? I'm asking because if you're running let's say a 20 cents payout offer and have spent 2 bucks, that's really not something to make decisions on, just yet.

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Its Haka offers with 0.35 payout.. Thus asked you if spending more than 4$ without conversion is ok or not?


Sent from my iPad using STM Forums mobile app

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Ok, I would try a different GEO in this case or tweak the targeting. Also, check that you are buying the right traffic. Some of those offers require a specific carrier etc... are you sure you are sending the right traffic to those offers?

HAKA offers need to start converting pretty much straight of the bat, not saying it has to be profitable but 10x payout with not a single conversions likely signals a problem.

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I got that, I had stopped all my low performing or should I say non converting campaigns exceeding 10X payout. The best I have now is

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The statistics for last 30 days including all stopped and running campaigns are below. That's so embarrassing

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$160 worth of traffic and just $6 in revenue, that's really poor. I'd say you must have made some mistakes in the campaign setup or were extremely unlucky with the offers.

Are you following any guide or tutorial or just randomly setting up campaigns? I'd love to offer some advice but it's hard without knowing some more details. I'm sure @twinaxe would be willing to drop some tips too... maybe start a follow along?

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@matuloo
I have completed Vortex 40 days tutorial, twinaxe push guide, and other FA and posts on this forum.

As I was complete new in AM before STM, I would not have been able to setup the campaigns without the help of tutorials.

After that I am on my own, testing mostly Haka and some TC offers in recommended geos by my AM or tier 3/4 countries by myself.

I must be really unlucky with the offers as they have been converting good for everyone except me. I had tried many things, but nothing is working for me.

I am planning to start campaign FA once any of my campaign get green but I am not sure now is the time. so, for now, I guess I will continue on this thread. I hardly get any conversion for days, what am I supposed to put in statistics in FA. That would be disaster

I can provide the details.
Hoping for some advice and tips.

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Don´t worry, what you lost in 30 days is the loss that test campaigns sometimes cost me in one day

Seriously, but $-150 in 30 days isn´t much and although the ROI is very low you also spent only $164.

How do you know that the offers have been converting for everyone else except you?

Why do you want to wait until you have agreen campaign?

FAs are there to help beginners to reach green campaigns.

Just post everything, you have nothing to loose and can only win from it.

Without details we can only give general advice and tips.

Test more, test other geos, splittest landers and such stuff.

It would be really best when you would make a follow along where you post all detauils, then we can help you with your very own campaigns and struggles.

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Just as twinaxe posted above, start a FA now, do not wait until you have a green campaign, that would defy the purpose of a FA

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