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Anyone know of any 'email monetization' services? (sort of like Monetizer but email?) (10)

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Hey all -

Another random question to throw at you guys

Does anyone know of any services where you effectively outsource email marketing to?

Not like a full blown agency who you pay to manage your email list, but something closer to Monetizer but for email, where you just send the subscribers to them from the start, they monetize them using all their best practices, and you get part of the revenue (and ideally you 'own' the subscribers as well - but not sure on that).

Sort of like a bespoke email marketing service where you give them the geo + demographic + brand name and then they plug it into some auto-email funnel builder thing?

Really curious about whether something like this exists so if anyone knows of something similar please share

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A few people I know that are monetizing their leads through emails do everything on their own and use multiple ESPs to maximize delivery and open rate.

I'm not 100% confident, but I should've heard about some sort of service like the one your looking for but cant remember where.

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I'm not sure about auto builder or anything like that, usually it's a bit more of a manual process but there are definitely companies that focus on doing that on a pure rev share basis for all of your email monetization.

Usually they send it out from their side though, so it doesn't impact anything you directly do and you keep your subscribers. Are these all opt-in subscribers? What geos?

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I did see a similar service too. I thought it was on the STM email section, but looking at my notes, I can't find it.

I remember that they were taking care of the whole campaign management (email writing, picking offer + inbox delivery). Revshare, but only interested in businesses with 1 million+ revenue. Also, the founder was a woman.

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@jeremie @platinum @carsfast - thanks for the info gents! Am mostly just researching at this point, seems like a logical business model given the logistical know-how/skillset involved in email... if I find something I'll update the thread with the company's name appreciate ya'll's help!

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If you want to give it a go for yourself without involving any third parties in your mailing list, you might want to look for aff networks specialized in email offers. Some of them seem to provide even the email copy for their offers.

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Yeah that's what I'm trying to decide... have built up a senior discount content site and now want to start gathering emails for it via our senior listicles on native, but wasn't sure if there's a better way to do it via outsourcing, etc. I'm a big believer in outsourcing thing whenever possible... but perhaps I should just bite the bullet and do it myself lol

Either way I'll keep you guys updated

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I've tried this with an adult email list, the company handling this was Gamma Entertainment, not sure if they still do it and not sure if adult is of any interest at all. They did basically everything, I just handed my list over to them...

Another option is to actually run an email newsletter and sell the ad space via a platform such as LiveIntent or maybe talk to some brokers who sell email clicks... we have Vrume here on the forum, maybe etology is still around too.

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Thanks @matuloo - you are a perpetual source of knowledge my friend

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Always willing to share and help if there is a way

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