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Can I duplicate CPA campaign or have to create a new CPA Campaign ? (17)

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Hello, I'm running a PropellerAds CPA campaign at CPA goal off 80% payout. The campaign is green now but the profit is tiny, probably the bid is not competitive enough. So I intend to increase the CPA goal to 90% payout to get more traffic and hopefully increase my profit. I read in several other posts that you should always create a new CPA campaign when you want to change something like bid/targeting. However as you know the initial spend of CPA campaign is quite high before it can reach the target CPA goal. for example this CPA campaign cost me 40$ to reach the green stage. If I create a new campaign with a new CPA goal, I think it will cost me at least another 40$ before I can see any profit. So my question is: if I duplicate my existing CPA campaign to the new one and set a higher bid, does the new one inherit any "learning/knowledge" from the original CPA campaign so that it can save some money in the learning process ? Something like in CPM model, when testing bid by duplicating the campaign, the new one can inherit the blacklist from the old one and therefore can save a significant amount of money.

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No, you cannot inherit to a new cpa goal campaign. Also using black and/or whitelist will not really help, since it usually leads to getting less traffic.

If your campaign is green just keep it running. Sometimes it can take a few days until volume & conversions pick up.

The higher you set your goal the longer the algo seems to learn.

You can try to use your cpa goal data for running smart cpm. Maybe you find patterns that also work there. If geo is big enough there will be no competition between you smart cpm and cpa goal campaign.

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When I run a CPA campaign I always start it as RON and let it take care of optimization itself.

I also tried to take a shortcut and use the stats from the previous campaign to start a new CPA cam,piagn then with a BL or WL but the results were always worse than starting a good CPA campaign on ROI.

PropellerAds also has the option to add offers to your CPA campaigns where the campaigns with the same offer attached then learn from each other.



You can read more about the feature HERE

It´s only available for Gold and Platinum accounts but to be honest, I still run my campaigns without the offer feature.

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Even a cloned campaign is still "new" to the algo, so it has to go through the "learning" phase again, there is no way around this as far as I know.

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Yes. You have to start a new CPA Goal camp every time. We've all tried to find ways around it. Nothing has worked.

Can confirm. For most geos, using this feature does absolutely nothing but limit your traffic. Better off not using it most of the time.

However.

The few times it has helped is when using it in a geo with massive volume (ID, NG, MX, BR, US) as it limits the traffic to similar zones that you had run the same offer/type of offer previously in another geo.

But.

This becomes a bit of a chicken and egg problem. As you can't use it to limit the volume on a massive geo (where it works well), if you haven't used it on the smaller geos (where it does shitty).

In the end, we're probably just collecting a bunch of extra data for propeller that they will use for remarketing to us with another gimmick

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This is my existing CPA campaign performance:

When creating a new CPA campaign with a higher CPA goal, should I stop this old campaign or run 2 campaigns at the same time ? I want to keep this campaign running to collect profit from push sub, but I'm afraid that 2 campaigns may compete with each other making both of them worse.

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I would keep it running unless it's a very tiny geo.

I wouldn't worry about it stealing traffic. I, and many others, use this tactic a lot to actual increase traffic on some offers: i.e. if it's doing well, bump it up 5c and start another camp, that does well too? bump another 5c to another camp, etc.

Then let them compete with eachother.

But don't blame me if everything falls apart

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You can do as Jaybot said.

Usually what happens is that the higher goal gets all the traffic and lower bid one is throttled to death.

In a big enough geo it is possible that both keep on working.

If higher goal is not performing better just stop it. You may need to start new one with lower bid again. Finally you will see :-)

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This is what I would advise you to do on Propeller or any other traffic source:
- Duplicate the campaign and in the new campaign lower the CPA.
- Run both campaigns at the same time.
- When the new campaign is getting volume (I guess it might take days based on the number of conversions you posted), turn off the old campaign.
- When analysing the performance of the new campaign, don't take into accout the first days (because it was competing with your own campaign but also because it always make sense to ignore results from the learning phase).

I think that's the best way to avoid leaving money on the table.


By the way...

I guess you mean a lower CPA. If your profit margin is too low as you said in your first message, you should reduce the CPA.


Edit: I see Jaybot and Larsometer were faster supporting the idea of running both campaigns at the same time. But I'll leave my message as it was

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Yes, many different approaches.

Finally everyone finds a way that works for him. Best is to find trust in your own test results.

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Both can work.

If testing higher CPA Goal, it can be that the original camp didn't test fully some placements long enough and they got cut too early (at 50% payout imstead of 80% payout), so it's possible that raising the CPA bid can improve performance.

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Does editing campaigns and changing the CPA value messes with campaign or is it all right to edit?


Sent from my iPad using STM Forums mobile app

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Yes.

That’s pretty much what this entire thread has been about.

If you want to change the value, start a new camp.

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Haha, got it…
I have been messing with cpa bidding by editing campaigns. That was my mistake. Will consider the suggestions in this thread.
Thank you very much


Sent from my iPad using STM Forums mobile app

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Keep it running and test new ones.

Seriously, more often these campaigns act pretty different from what we expect so the only way to find the best match is testing, testing, testing.

Sometimes low CPA bids work better than high bids, sometimes you have lower CPA on high bids than on low bids, sometimes a lower bid receives more traffic than a high bid and so on and so forth

One rule though, at least for me, I always start CPA campaigns on RON, no BL or WL.

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Keep one thing in mind when worrying about your campaigns competing against each other. You are never the ONLY one bidding for whatever traffic you are targeting. One more clone pretty much equals to one more competitor entering the space and that's something you have zero control over.

So to put it simple, sometimes a competitor might "steal" part of your traffic, sometimes they wont. And the clone will do the same, sometimes it will affect the previous campaign, sometime they can run nicely head to head

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Propeller ads have nice mods, they'll be able to quickly answer your question

edit by twinaxe:

@clicklead

Check your PMs

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