Lifetime Value of an Offer? (1)
Hey Guys,
I was wondering: do you think an offer can have a limited lifetime value?
I mean, I'm not talking about email submit or freebies, but let's take for example the dating vertical.
I always thought that the greatest strenght of this vertical is related to the primary human need that makes a human being needy his whole life.
So it should work for ever, until the very last second of the Internet.
But according to my experience with an offer that used to convert amazingly well for me: BeNaughty, it seems I can't make any profit with it anymore...
No matter which network I run this offer with, if I use the exact same traffic sources where I had a lot of success, I can't make this offer rock again.
No matter how hard I try, how hard I split test things, I fail every time.
I know there are guys that are always making money with this offer since I see ads every day.
Do you think it's possible that the market for this offer is over saturated, since there are very hard pushers who pops that offer every single day with a different ad
on adult traffic and torrents for example. As we know, these 2 traffic sources should represent maybe 80% of traffic of the Internet 
So, do you think an offer has a limited lifetime value?
Or maybe it's the "method" of promotion, with ads that are actually very similar when you look at this vertical?
I make this assumption because I can't make things work in dating, with materials that used to work for me, but pointing now to different offers than BeNaughty.
Do you have any opinion or advice?
Julien
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