Making money on social media? Shall you try it? (1)
In January 2020, Global Digital Overview said that there were about 3.8 billion active social media users worldwide. It’s worth mentioning that in comparison to 2019, there was an increase of 9.2%. If this is an argument big enough to convince you that social media is great when it comes to earning money, let us tell you about other benefits of promoting on social media.
It’s user and advertiser-friendly
Simplicity is a huge pro of social media promotion. The platforms are friendly to users and advertisers. The way they look makes them easy to use and the tools that are offered by them are usually very intuitive. What does that mean? That the whole promotion process doesn’t require any skills or special knowledge. These days, it’s hard to find someone who doesn’t have at least one social media account. That’s the main reason why social media is usually chosen by publishers who are just starting their adventure with making money online. What’s another great thing about it is the possibility to promote without the need of hiring any staff who would create content.
Your recipients are there
Let’s have a talk about the statistics mentioned above. We all know that there are about 7.8 billion people living on Earth. That means that about 50% of them are active social media users. So the probability of your audience having an account is huge. The average time people spend on social media is about 2 hours and 24 minutes. With all this data, is there any way you’re not convinced yet that social media is just the perfect place to promote?
Brand awareness? Check!
Being on social media guarantees to enhance your online presence recognition. That’s just a great opportunity to appear in your audience’s minds. The more often they see you on the Internet, the higher the chance of being permanently present in the minds of an Internet community. That means that social media connects to the constant growth of the recipient base.
Increasing your traffic with social media
Facebook, Pinterest, Twitter, or Instagram platforms are just amazing if it comes to attracting new recipients. Having accounts on these networks gives you the opportunity to show what you have to offer on an even larger scale. With you being present on social media, sharing your content is easy. It means that being active is one of the best ways to increase the development rate.
Reaching new and different recipients
High efficiency with low costs
What’s great about social media is that you don’t need to invest large amounts to reach the recipients but the activities will still maintain high quality. Obviously, creating social media profiles is free, including fan pages. It means that no investment is needed to start your activities. Publishing content on your own feed or active participation in Facebook groups can be counted as advertising. Apart from these easy solutions, social media also gives you some paid tools. Even though you do need to invest some money with this option, the amounts are not even close to AdWords advertising, not to mention traditional media advertising.
Positioning in search results
Everyone uses social media - the competition, too
We believe that we managed to convince you to the social media promotion. But if for some reason our arguments weren’t enough, we have another one - your competition uses social media, too. It doesn’t matter what industry you and your competition are focused on. Unfortunately, your competitors probably have their social media account active and ready to share their content already. It’s because social media is just easy to use, everyone can do it, therefore everyone is already doing it. Don’t miss out!
Your recipients are looking for recommendations
These days people look for information on almost every product/service they want to purchase. One of the sources of these opinions is social media. Crow psychology is the explanation of this phenomenon. You don’t know what social proof is? Well, it's a situation when a person follows others suggestions saying that the right thing to do is certainly the thing most people want. Yes, the principle still works and is doing better than even, ever these days.
Getting valuable feedback
There’s no denying that social media is a huge database of customers’ needs and preferences. By carrying out activities on social media, you can easily tell what the needs of your audience are. Being on social media guarantees you to have great communication with your recipients and therefore, creates an opportunity to create a long-lasting relationship. What’s also worth mentioning is that social media gives you the possibility to exchange views from the recipient’s point of view. It’s just a huge, great communication channel. So make use of it.
Yes, we had a lot of arguments that speak in favor of social media promotion. We hope that with our reasoning, you can see why social media is worth your interest and chance. By the way, aren’t you wondering what a social media channel can look like? Check out ours by clicking:
Home > Vendors >