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Smart CPM on propeller (10)

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What is the smart CPM you use for a country on propeller? I use as a guidance their Impression/cpm graph and start in the middle but the system suggests the highest value. This is for a testing campaign.

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Here is an example



Here the recommended bid would also be the highest, just as you said.

But you can see that from about $4.19 it´s only the bid that increases but not the volume so you can just set the bid to this amount.

Also keep in your mind, for SmartCPM you will mostly not pay the bid you set, mostly you will pay less.

Important is that is that you don´t use too low bids so that you receive better traffic.

It doesn´t help you when you want to test something and then bid too low.

When you want to see if something converts it´s better to bid a bit higher than too low because this increases the chances to generate conversions.

A good rule of thumb is to check the traffic estimator for a spot that´s near the maximum volume but at the same time has a low bid for that volume.

I hope it makes sense but together with the image it should do

The traffic estimators also can´t tell that accurate details because they just show the stats from all affiliates together, no matter what they run and the highest bids can also result from WL campaigns where users can afford to bid much higher on specific placements.

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I'm doing something similar to what twinaxe illustrated above. I try to be close to the "last" significant breaking point in terms of volume. Which would be around $4 in the example he posted. When starting a new campaign, I often chose the "next to last" breaking point, so around $2.5 based on the above example.

The graph twinaxe posted above demonstrates the points really well. As you can see, there are zones where bidding more doesn't really win you more volume and there are such where it really goes up a lot. Try to move around those where it translates to way higher volume.

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But.

With SmartCPM, it’s second price auction, so even if I bid at the very highest bid in twinaxe’s graph, I will win the majority of the traffic, at $0.01 higher than the second highest bidder, which is usually where matuloo, twinaxe, and everyone else is bidding.

So I would get the best traffic, at only 1c more.

Something to think about

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True, but when the highest bidders are people running WH with high fixed CPM bids it can get pretty expensive for you as well.

In the end there are just as many approaches to these things as people that you ask.

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Right!

Don't do that with fixed CPM, as it's fixed

For fixed CPM, use Whitelists and only the the highest bid you are willing to pay as you will be paying that amount for ALL the traffic, even if the dude below you is bidding like $1 lower.

PSA: Fixed CPM Camps are for scaling your already awesome offer/funnel on placements you know are killer. Don't use them for testing

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I'm pretty sure twinaxe was referring to the competitors bidding on fixed CPM. So when some large client sets up a campaign with a high CPM bid, yours might shoot up quickly too, even though you are bidding on smart cpm.

It has happened to me several times I was getting nice traffic volumes for let's say $1 CPM, even though I was bidding $3 on smart CPM... then all of a sudden someone joined the game with $2 fixed CPM and the next day my effective CPM doubled as well. And I was doing this to my competitors too, to scare them off a bit so they would lower their bids

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Yes, that makes sense. I'm just trying to cover all the angles here to enlighten/confuse the original poster with as much info as possible.

Yes, someone on Fixed CPM can screw someone on SmartCPM if they know what their doing by jacking up their bid and cutting in the middle, and someone on SmartCPM can do that too, by simply going over the top bidder. Many crazy ways to do it. That's master-class level shit.

But. The majority of people running camps are simply doing SmartCPM and bidding at that first plateau (this is all complete conjecture based on jaybot psychology, I have no data to back this up... except, you know, the actual data propeller is shoving in your face). I'm just pointing out that if you go against what the majority are doing/thinking, you may end up in a good place

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Yup, can work in both ways.

Is the majority skilled? - Then it can help to go with the trend

Is the majority completely clueless about what they do? - Then it can help to do the opposite

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I have the advantage of being skilled and clueless at the same time

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