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I fucking hate facebook ads team. Wtf. (13)


01-31-2012 05:19 AM #1 ianz63 (Member)
I fucking hate facebook ads team. Wtf.

My ads describe the product/service literally... no funny marketing stuff, no trick questions, etc... I even tell people they have to opt in in my ad, and facebook still says my ad doesn't represent the product or service being offered... I don't know how to be more clear about what I'm asking the user to do.

Anyone else have an account that seems to be flagged so that ALL ads get disapproved no matter what?


01-31-2012 05:40 AM #2 julien (Member)

Hey ianz63, I noticed that the wording you use can make a difference.
I had many ads disapproved for a campaign where I wanted to get people signing up to my aweber form.

I remember I had to test some variations and I found one that was approved.
I don't remember well, and it was in French, but in english it would make something like "Enter your email to sign up now".
As easy as that.

I don't know if it helps but I would recommend you to make slightly variations to your wording.
Also, I'm not sure that FB likes opt-in very much, unless you highlight why you're collecting emails on your Landing Page (above the fold, I recommend you to do this on your header). Which can be a pain in the ass but for what I've seen, it doesn't affect CVR that much.

Now I stay away from opt-in with FB Ads, but it used to work very well in the past for me.


01-31-2012 02:29 PM #3 paycoguy (Member)

I think we need a new stickied thread titled, "Frustrated With The FB Ad Team? Post here."


01-31-2012 03:31 PM #4 ianz63 (Member)

Julian, thanks for your information. So, the problem could simply be that they hate optin pages? My page has a video and opt-in box, and my ads talk about opting in.


01-31-2012 03:32 PM #5 rawservices (Member)

one word can make the difference.


01-31-2012 03:55 PM #6 julien (Member)

I think it's possible yes. I've experienced, and have been told, that there are a lot of retro disapproved ads with Squeeze Pages.
IMHO, don't hesitate to make all the efforts you can in order to explain why you want these emails. And don't hide this explanation on your footer, it has to be clear for the visitor if you want FB to be cool with that

I've bought a nice guide from "Fb Ads Detective". I've learned pretty good information in this guide, I think it's much better than Jonathan Volk's guide which I bought too.
The guy has recommended another possible strategy when you want to do optin on FB.
He uses what he has called a "sandwich page"

It's basically a bridge page, with a very small content but highly targeted to your niche.
With a big picture and a big call to action you can't miss.
This page doesn't presell anything, it's just a page that needs to be compliant for FB, and maybe it can provoke desire or envy to discover what comes next.

This intermediate page has to get a very high CTR since the page that is interesting for you is the one with the Aweber form.

So that's why he uses this system when he can't get any Squeeze Page approved.
I have never tested this technique. I prefer to be clear on my squeeze pages, even if my signup rate is a bit lower.
As long as the traffic source accept them long term, I'm cool with that

Please note I'm not doing this anymore and I don't recommend to use FB for an optin strategy, since I heard it could help your account to be banned


01-31-2012 04:01 PM #7 ianz63 (Member)

Wow, Julien - Yeah I won't be trying that strategy if it can get me banned - though it's an interesting idea. I'm gonna remove the optin form from my lander and submit new ads to see what happens.

My page is very specific about how the info will be used. I even have a privacy policy, terms , etc. https://www.facebook.com/SEHabitat?s...75821802509443

What's wrong with my pages? Could the problem be that I ask the user to Like my page? Maybe facebook doesn't like that... I tested removing my optin box and they STILL disapprove all ads.

UPDATE!!!! Guys I just found a potential problem. Since firefox doesn't show any warnings/errors, I didn't know about it, but I thought to check if I have mixed http and https content in my pages, and i DID. So I fixed all that with a search and replace. For example, my youtube hosted video was http: not https: so surely when facebook ads team was checking my landing page, they got errors and just disapproved all ads quickly.


01-31-2012 05:09 PM #8 polarbacon (Moderator)

its because your talking about money, empire etc....they prob think you may be a work from home scam....

I would present your self a more a legit seo biz....remove "money site" from the video....and make sure your ads are specific about what you sell

also I personally would drop the form on the page and do a jquery reveal with the form on a hidden div...they don't like the form right on the page.....

but even a better way would just be to capture their info via a app accept....as I have found the optin rate to be much higher....


01-31-2012 06:17 PM #9 ianz63 (Member)

Polar, thanks for the straight up info. I talked to my rep about it and she agreed that I'm not a bizop scam and said sorry about the trouble... But I still haven't been able to get approvals.

For app accept, they'd just click a button below my video and then have to accept the app terms on the next page, then I'd get the email?

Also, I found out something VERY interesting. See I have privacy policy and terms and all that... But my rep said she couldn't see them on the page anywhere.. I did some testing and was able to replicate the problem. It seems that for a good % of users, not only was my page generating https mixed content warnings, but my javascript was failing to resize the height of the iframe. So my page was being cut off at the optin button, hiding all information about how their info is used, and what the privacy policy is, etc.

I resubmitted after a fix and will let you guys know if they approve.. though they may still not approve it due to my ads themselves, or the video, or whatever.


01-31-2012 06:32 PM #10 kokofai ()

No use if you talk to your rep because they are in the sales department, and ad approval is another department (even on different countries, time zone... etc). There is no consistency on them... really.

Recently they are really strict on money making ads, and whether an ad that is money related, approve or not, it's all at the discrepancy of the ad reviewer. One would approve and another might not... it's all depend on your luck.

Besides, if you cannot get a single ad go through, try submitting tons of charity ads to make the account rating better. That definitely helps.


01-31-2012 07:38 PM #11 ianz63 (Member)

Ok I got everything approved by fixing mixed https/http errors. BUT now for the first time I'm experiencing this... My ads have not received ANY impressions. All of my bids are very high (top of their suggested bid range), yet I get 0 impressions... and finally this message shows up for every single ad....

"This ad is not being shown on Facebook. There are a number of things you can do to increase the chance of your ad being delivered, including raising your bid, expanding your budget, making your creative more engaging, and changing your targeting."

wtf...


01-31-2012 08:13 PM #12 coop (AMC Alumnus)

Hmm how much of an audience do you have? The only time I've ever seen that is when I targeted extremely tightly and my possibly audience was really low.


01-31-2012 08:30 PM #13 ianz63 (Member)

Quote Originally Posted by coop View Post
Hmm how much of an audience do you have? The only time I've ever seen that is when I targeted extremely tightly and my possibly audience was really low.
6mil+ audience. After hours of waiting, a bunch of traffic randomly came in a 2 minute span and used my budget. Hey at least using super high bids works... my actual cost was nowhere near my bid


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