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Do you let Facebook optimize your budget ? (16)

06-21-2021 10:02 PM #1 sibi881 (Member)
Do you let Facebook optimize your budget ?

So I'm pretty new to Facebook ads and I set a budget of 15 dollars a day just to watch what happens for 5 days. However, I am noticing that my CPM prices are insane. It looks like my CPM price is like $56 and my CPC is at nearly 3 dollars a click. Is this normal to happen while the campaign is first starting ? I basically set some random interests that target my niche for an ecom store and set it to target a certain gender and people over 35+.

I just created one ad just to do a test run for one time.

Does this seem normal ?

06-29-2021 06:40 AM #2 jackchin (Member)

depends on a bunch of different things. which niche your running with what your targeting. i usually start all my ads off with open targeting (age 18-65+) and then the country you want no zip codes or cities. and a i start with Lowest Cost. then i see what my costs are and go from there changing stuff around.

07-01-2021 05:20 AM #3 sibi881 (Member)

i see interesting. i did run 1 campaign, i targeted basically an interest related to my niche... cost about 75 dollars i got 2 conversions off of it, not really great because i didnt make that much off it, but was an interesting test. i guess i have to run more, i want to change a few things.

07-01-2021 07:18 AM #4 vortex (Senior Moderator)

Yes narrow targeting could be one cause of high CPMs.

What are the sizes of some of your audiences that you're testing?



Amy

07-03-2021 06:43 PM #5 sibi881 (Member)

Quote Originally Posted by vortex View Post
Yes narrow targeting could be one cause of high CPMs.

What are the sizes of some of your audiences that you're testing?



Amy
i see.. i just looked at my completed campaign and it actually says my audience is less than 1000. i could have sworn it was higher than when i initially ran it though, i remember seeing it was within the green section i thought. i could be wrong though.

hmm.. do you think targeting broad and then wait for conversions to happen, then facebook will automatically start converting the traffic for you with machine learning ? or i have heard of look alike audiences, right now i have only around 30 or 35 conversions total so i think im still below the 100 conversion amount, but maybe i just target more broadly, then wait for 100 conversions, then do look alike audience from that ?

07-03-2021 11:47 PM #6 vortex (Senior Moderator)
Do you let Facebook optimize your budget ?

Quote Originally Posted by sibi881 View Post
i see.. i just looked at my completed campaign and it actually says my audience is less than 1000. i could have sworn it was higher than when i initially ran it though, i remember seeing it was within the green section i thought. i could be wrong though.

hmm.. do you think targeting broad and then wait for conversions to happen, then facebook will automatically start converting the traffic for you with machine learning ? or i have heard of look alike audiences, right now i have only around 30 or 35 conversions total so i think im still below the 100 conversion amount, but maybe i just target more broadly, then wait for 100 conversions, then do look alike audience from that ?
Definitely give that a try!

However: It would be very hard to predict how well that will work, or not, without knowing the specifics of your offer and ads.

Generally speaking, if your offer has somewhat of a broad appeal (i.e. appeals to many random people), you should definitely try targeting broad. When I say broad I mean nothing more than gender and/or age.

If you have a niche offer, it MAY still be worth trying to target broad. You can try to let FB optimize towards the best audience, but that can be hit and miss and can get expensive. I would definitely try to target more niche to start. Test different audiences and angles. If you reach profits, test broader-appeal angles on your niche audience(s). If you find a good broad angle, THEN test broader audiences.

Also, good audience research can really pay off! Look for stats on age and gender for the type of offer you're pushing (or ask your affiliate manager). Go through all the audience interests to pick out anything you feel has a good chance of converting for your offer (including the hidden interests - I mentioned this in my FB newbie tutorial).

As for LLA: Of course building an LLA from conversions would be best. But if you don't have enough of those yet, start with actions further down like video views (various durations) or clicks or ATCs, in that order/direction.

Hope that helps!



Amy




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07-27-2021 06:49 AM #7 clicklead (Senior Member)

Hi, at what time of day exactly did you launch your ads? If in the evening, then Facebook likely tried to optimize your ads so that the $15 would be used during that day. Best to launch ad campaigns before 4 p.m., that way optimization won't mess anything up and there's no increase in the cost of clicks.

07-28-2021 01:21 AM #8 sibi881 (Member)

Quote Originally Posted by clicklead View Post
Hi, at what time of day exactly did you launch your ads? If in the evening, then Facebook likely tried to optimize your ads so that the $15 would be used during that day. Best to launch ad campaigns before 4 p.m., that way optimization won't mess anything up and there's no increase in the cost of clicks. You can contact our support and we'll show you hot to properly drive traffic to gambling offers. Link in the profile description
oh yeah that's a good point, i saw someone say to always launch your campaigns at 12:01am, i always did it i didnt know why, that makes sense though why...

07-29-2021 02:42 PM #9 vortex (Senior Moderator)

Quote Originally Posted by sibi881 View Post
oh yeah that's a good point, i saw someone say to always launch your campaigns at 12:01am, i always did it i didnt know why, that makes sense though why...
I've heard 12am, before 10am, before 12pm - and now before 4pm.

One thing is for certain though: Launching later in the day runs the risk of having FB "run out of " ideal users to target for your ads, so the algo would target not-so-ideal users just to spend your specified budget.



Amy

08-01-2021 07:31 AM #10 clicklead (Senior Member)

Because if you set a daily budget and launch it in the evening, then the FB algorithm will look for more expensive users in order to spend your budget before the day end. Which is why it's best to launch campaigns during the day.

01-18-2022 10:21 AM #11 isha_18 (Member)

Quote Originally Posted by sibi881 View Post
oh yeah that's a good point, i saw someone say to always launch your campaigns at 12:01am, i always did it i didnt know why, that makes sense though why...

I have heard that if we launch at 12 am then Facebook will spend the money for the whole day properly and if we launch anywhere in between the day it will spend whole day budget in that left time without giving proper results. (I mean it spends anywhere at shit)

01-18-2022 11:45 PM #12 vortex (Senior Moderator)

Quote Originally Posted by isha_18 View Post
I have heard that if we launch at 12 am then Facebook will spend the money for the whole day properly and if we launch anywhere in between the day it will spend whole day budget in that left time without giving proper results. (I mean it spends anywhere at shit)
One possible concern if you launch at 12am: Most of your target audience may be asleep (unless you're promoting a product that helps with insomnia!) A factor that I believe can determine the success or failure of a campaign (and have observed to be true) is audience reaction early on. So if your audience isn't sufficiently alert/awake enough to properly read through your ad and engage with it and/or convert, then your campaign performance can be negatively affected.

And as you've pointed out, it's crucial to make sure that FB doesn't "run out of" the ideal audience to show your ad to, before the daily budget is spent.

It would depend on how big your audience is compared to your daily budget. If your budget is small and you're targeting broad, then the risk of running out of ideal audience to target is low. If the opposite was true, then it would be more important to launch earlier in the day.

I found 8am to be a good time to launch, but I haven't had a chance to repeat the experiment in the recent couple years - so things may have changed. By all means, experiment on your own!



Amy

01-19-2022 03:43 AM #13 isha_18 (Member)

Quote Originally Posted by vortex View Post
One possible concern if you launch at 12am: Most of your target audience may be asleep (unless you're promoting a product that helps with insomnia!) A factor that I believe can determine the success or failure of a campaign (and have observed to be true) is audience reaction early on. So if your audience isn't sufficiently alert/awake enough to properly read through your ad and engage with it and/or convert, then your campaign performance can be negatively affected.

And as you've pointed out, it's crucial to make sure that FB doesn't "run out of" the ideal audience to show your ad to, before the daily budget is spent.

It would depend on how big your audience is compared to your daily budget. If your budget is small and you're targeting broad, then the risk of running out of ideal audience to target is low. If the opposite was true, then it would be more important to launch earlier in the day.

I found 8am to be a good time to launch, but I haven't had a chance to repeat the experiment in the recent couple years - so things may have changed. By all means, experiment on your own!



Amy

8 am in all geo is good time to launch?

01-19-2022 04:09 PM #14 vortex (Senior Moderator)

Quote Originally Posted by isha_18 View Post
8 am in all geo is good time to launch?
I was testing for US and CA. Haven't tested different launch times for other geos.

I'd imagine that as long as your audience in the target country are mostly awake and alert, that it wouldn't be a bad time to launch. But as always, feel free to split-test!



Amy

02-06-2022 09:20 AM #15 shark-collective (Member)

Hi Sibi
Its dipence of such different things. Like which kind of campaign, what is your goal, age, location.. etc.
My recommendation for you is to look for some article to learn more about facebook ads.

02-16-2022 08:17 AM #16 vortexalpha (Member)

It's not unusal in fact, especially if you didn't hit the right targeting, and from what I read, I came to conclusion that you tried to experiment and picked some pretty random settings in your campaigns. If you narrow audience a lot, your CPM will be much higher, so pay attention to it. Also, you should change the duration of your campaigns, make it longer, as if the time period is short, it can also influence negatively the price of your metrics.

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