CPA Goal 2.0 campaign on propeller pop (3)
I have launched yesterday couple of campaigns using the CPA Goal 2.0 on propeller. These are for testing offers, vertical is leadgen sweep. As I don't have a blacklist, I have read it is better to start with CPA goal. I have used 75% of the average payout for the CPA goal.
I haven't spent enough to make a decision but I have just 1 conversion. It could be the offers aren't great but I have noticed the win rate is very low 1-3%. I wonder if it means my CPA goal is too low. Should I be more aggressive or should I just leave everything as they are and wait for the right amount of data and then decide to optimize/move on.
CPA goal can be a nice tool when you know what you are doing. Otherwise you can lose a lot of money quickly.
If you want a quick and dirty test and already know that a specific lander can work then CPA goal may come in handy.
For broader tests with multiple landers and multiple offers cpa goal is not best choice. Reason is that cpa goal is optimizing the bidding and targeting based on performance / conversions. The more variables you have in your funnel the higher complexity is and cpa goal most likely will fail on that.
In case you don't fully know what you are doing yet, smart cpm might be better choice for testing. Once you have found something that is profitable you can additionally run a cpa goal camp and let the algo do all the magic. Just be aware of that cpa goal and smart cpm camps are different things.
The "win rate" on propeller is an indicator how many of the auctions you have won. Winning 1% of all traffic in IN is totally different from winning 1% in Monaco. But in the end the number does not really matter. It only is an indicator how much of the available traffic you have got.
On cpa goal you get more traffic automatically the better your offer converts. Of course you can influence this with your bid. But if it is a shitty offer even the highest bid will not help you to become profitable.
Sometimes lower CPA goals can work better than higher ones, don´t ask me why
CPA goals are no success guarantee and when you are proven untested funnels (offers/landers) on CPA goal you can loose money there just as you can loose money on CPM.
The difference is that you can loose money pretty fast on CPA goal when the funnel is not converting because the campaigns usually start with (very) high bids to test the funnel on high quality traffic.
If it converts it will compensate that cost, if it doesn´t convert the volume will dry out anyway but you will have to eat the losses from the expensive start.
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