Hey guys,
To what extent is the effect of different sites on Taboola or Outbrain on the RPCs you can get from search arbitrage campaigns?
Hi mate,
Are you referring to display to search flow? Google/Yahoo feeds?
Anyway, there is always a huge difference between the performance of publishers in any niche - from Ecom to CPL to Arbitrage.
The quality of the users will be different therefore, the EPC/RPC will and optimization is a must (exclude, change bids etc)
Hi Roiter,
we are trying search feed arbi for ~2 months and we are still struggling to get profitable consistently. I think the RPCs depend a lot on the visitor's location as well.
Think of a big city with a lot of competing e.g. car dealers and more rural areas, where the competition for local advertisers is smaller and click prices lower.