It seems like Low CTR ads on Facebook don't seem to revive EVER! So I am wondering whether I should stop Low CTR ads right away when I see they are bad ones or should I allow them time to be tested anyways?
Thanks,
Tony.
??? what's the traffic source? ultimately it's all about CVR and if you're profitable..
Facebook automatically gives preference to the first ad it sees getting early clicks. If your ad doesn't get a decent ctr from the get go, then it's basically a dud. That's why you should re-create the same ad in multiple campaigns because Facebook still doesn't have a system in place to let you split test your ads evenly.
Yes Makes sense. I been doing that myself, I was just wondering whether Bad CTR would improve over time but seems like it doesn't. I guess Bad apples remain bad apple. Thanks for the tip!