Do Affiliate Managers Get Bonuses For Making Affiliates Promote Certain Offers? (6)
Do Affiliate Managers Get Bonuses For Making Affiliates Promote Certain Offers?
Hello,
This might be sort of an odd question, but I am wondering if there are any incentives that affiliate managers get for convincing affiliates to run particular offers? I started working with a new affiliate network recently and the affiliate manager is rather pushy for me to run certain offers, making really big claims about how well they are converting.
They won't let you use your own creatives, and the ones they provide don't convert well at all so I'm not sure what these 'other' affiliates are doing with the offers to make so much. This is the only affiliate network I've had this problem with so far, and it doesn't seem like the recommendations are in my best interest.
Obviously I won't be working with them anymore, but I am interested in knowing what happens behind the scenes so I can understand affiliate networks better.
Any insights would be appreciated. Thanks.
AMs are often paid based on the revenue they can bring for the network, or at least getting bonuses when they cross certain thresholds. The networks also definitely get a bigger cut with some offers so it makes financial sense for them to push offers with higher margins or that they have on a revshare deal etc...
There might be also other motives... some agreed volume of leads between the advertiser and the network, possibility of bigger business when the deal works out etc...
One way or another, if the offer doesnt convert, affiliates wont promote it once the initial tests failed so it's still in the best interest of an AM to recommend offers that are solid and convert well.
Are you sure that the offer doesn't convert, maybe the problem is in your traffic? Because I'm convinced that AMs are always trying to push their best offers to show how profitable they are. No reason for them to advice you a low converted offer
Oh and one more thing. Just like in any other business/company, not all the employees are on the same level.
Some AMs are new and have basically no clue about what they are doing... so they might recommend whatever offer that they see in the list, thinking that it will make them look good or whatever. Some AMs don't understand the nuances of your specific vertical/niche so their advice can be completely unrelated and wrong. Some networks pay low, so they take low quality personnel on board... which obviously means you cannot really rely on the advice of these people.
I have worked with several highly skilled AMs in the past and I always hated when they left the company... in some cases I even switched to the new network that they moved to, just to have them as an AM again. And I bet I'm not the only one who has done this 
It's important to form a relationship with a few quality AMs so you know you can rely on their advice. It might be a bit problematic when starting out, since the new affiliates usually don't get assigned to senior AMs, but it will improve with time.
@matullo, agree with you here, I've meet a couple of similar situation when network are losing best-performing partners because of inexperienced AM
Originally Posted by LeadNetwork
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