How many conversions do you usually see in the first $10, $100 and $1,000 in ad spend (3)
06-12-2021 01:40 PM
#1
ScottyG (Senior Member)
How many conversions do you usually see in the first $10, $100 and $1,000 in ad spend
How many conversions do you usually see in the first $10, $100 and $1,000 in ad spend
Trying to get an understanding of how much traffic converts from cold vs warm, as well as how long before you see a potential workable ROI.
For a brand new offer, say a $20 payout, how many conversions would you estimate you'd see in the first $10, $100 and $1,000 in ad spend?
If you have these stats, would also love to know how many conversions you see in the next tier of $10,000 ad spend.
I'm the least qualified person to answer this question. But I hate seeing good questions sit stale for more than a day or two.
Originally Posted by ScottyG
So, for a $20 payout:
$10 spend: I expect 0 (one lottery conversion would be nice!)
$100 spend: I expect at least one. I know I should wait for $200 for blah blah blah, but I just blew $100, motherfucker.
$200 spend: If I have less than 2 conversions by now, I pull the plug.
Now.
The higher the payout, the more of a bitch I become. $75 payout? I wait for $75 spend for 1 conversion. Maybe $150.
But.
The lower the payout, the more of a patient zen master I pretend to be. $1 payout? I might just wait for $20 spend before 1 conversion.
This of course depends on geo and volume.
In Indonesia, I will blow $10 on a $0.10 payout expecting $5 in return and still be happy to keep running the offer as I know ID has a shit ton of volume and can be worth it over time.
So the answer is: it depends.
Not the answer you were looking for I bet, but that should give you something to chew on at least
Depends on what your running which niche. i run search on facebook and for example some health niches with payout of $1.50 RPC our costs are around $.70-80 cents CPC. so around $100 we get maybe average of 70-80 leads.
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