Hey guys,
in this speech by Savannah Sanchez,
https://www.youtube.com/watch?v=yb67zQY_ds0
she mentions about how she pit CBO against ABO (carried out by another fb pro) and CBO won without any manual effort , hence its superiority.
Question.
Because CBO campaigns MUST NOT be disturbed during its self-learning phase (dont have to optimise on anything as the budget automatically goes to whatever works best, plus in the age of IOS 14.5 there is no breakdown anymore)
could anyone share with me how a CBO campaign looks like over the course of a few weeks when untouched? i am assuming that the creatives are proven to work , this is a point strongly emphasized by @vortex and i agree
I am running a CBO campaign currently and it is on day 6, indeed data across all metrics (CPC, CPL ROAS ) has seen a slight improvement...overall not profitable yet
am i to expect continuous improvement as more time passes ? (my audience is pretty wide too , 10million with detailed targeting expansion on, budget around 300 a day, ecom offer)
what's going to happen from here on? keen to seek views from experienced folks who have used CBO over a long period