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Best Objective For Verizon Media (6)

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Recently wanted to scale a campaign that is profitable on Taboola and Outbrain to Verizon Media.

It is your typical Advertorial to Offer Page funnel with a $200 Health/ ecom offer.

Verizon Media is much different than traditional Native in the sense that they make me choose the Objective and the 2 most logical choices are either "Traffic/ Visit My Website" or "Conversions/ Promote My Product"

The issue is When I select Promote My Product it makes me create a product catalog. We have one offer, not a catalog of products and are linking to an advertorial. (Even the example in "help" uses a discounted shoe store)

What is the best Objective to use for a traditional Advertorial campaign on Verizon Media?

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Can't you just create a catalog with 1 product in it? And are you sure they don't have different type of a setup?

In case it's not possible, you would have to go with the traffic option.

I didn't work with Verizon myself, so I'm just speculating.
@platinum @jack_l do you guys happen to have any experience with Verizon?

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@natedoesads @matuloo

I've had the best results with Visit My Website, although my Gemini rep had recommended something else.

Honestly the Gemini network is a hot mess in a lot of ways... nowhere near as smooth as Outbrain or Taboola. With that being said, that's also the beauty of Gemini is that because of those issues there is way less competition.

My results have been inconsistent, but when something works it REALLY works. Although camps die out very quickly, maybe even more quickly than Outbrain. Very profitable when they are fresh and everything is going well though.

One of biggest hurdles even after you get an account is the tracker issue. Some people seem to use Thrive/Voluum/etc on Gemini with no problem, but Gemini has been vociferous with us that such trackers are not allowed. Only exception they said was Maximus because they have some big-time integration with Gemini (Maximus is a tracker + optimizer).

I have friends who do use Thrive with Gemini though somehow, and I believe a lot of folks use TheOptimizer with Gemini too, so it could very well be an issue of inconsistent policy or something.

If able to do so, I would probably try to go with Thrive/Voluum/etc + TheOptimizer. If Gemini won't allow you to do so, my second choice would be Maximus. Inded without Maximus we never would have managed to get a functioning Gemini account anyway, as we kept getting goofball tech support responses when we'd try to sign up that made zero sense, until finally Maximus introduced us to a solid rep that got us hooked up with an account.

Only reason I woudn't recommend Maximus in general is that 1) I love Thrive+TheOptimizer, and 2) Maximus is super expensive, so unless you want to use it for ALL native traffic its kind of pricey just to use for one network.

But yeah, like I said Gemini seems wildly inconsistent/disorganized, so your experience could be way different than ours.

Feel free to dm me once you get going on there if you want to talk shop (or anyone else reading this who runs on Gemini).

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Even if you use it without any redirect? With only the direct tracking pixel?

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Yep. Again though I don't think its necessarily the result of any logical coherent rule on their part. I think some upper management person probably said "no php trackers" one time and that haphazardly flows downward in the org chart without a whole lot of nuanced understanding (as I said, other folks seem to use Thrive or Voluum on Gemini without any problems).

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Indeed with Gemini one needs to take a slightly different approach compared to Taboola and Outbrain. However when it comes to the conversion objectives, the approach remains the same.

If you are looking for conversions specify Conversions as your main objective, not traffic.

But, when doing so, make sure you are properly setting up conversion tules for Gemini. They tend to become a little complex sometimes cause for a conversion rule to properly fire you need to specify the product ID, value, and product name (don’t usually remember them in detail) to be dynamically passed to through their pixel.

If you’re running your own offer, it’s a matter of properly setting up the pixel on your store to dynamically pass the required info (Tag Manager is a life saver when it comes to making these configs).

If you’re running affiliate offers, make sure you are placing the JavaScript pixel in the offer postback section to pass offer ID, payout and transaction ID for when a conversion happens.

Along with this one, you can additionally add your tracker postback URL to count conversions on your tracker too.

Unfortunately there is no easy solution to set up a S2S postback for Gemini from your tracker. I’ve already spent weeks on the subject with no luck.

To make sure your configs are reliable get their pixel browser extension to test everything before starting to send traffic.

Additionally, Gemini seems to like view-through conversion attribution. So in such a setup you may see different results between your tracker and Gemini dashboard. Simply make sure your enabling view-through and click-through columns in Gemini dashboard to accurately view results.

Once all the above is settled just be careful to tweak bid percentages for publisher groups. Some need to be at the bare bottom of the allowed % change, some others need to be on the top to compensate ad group bid levels accordingly.

This last one is a pretty important step so don’t ignore it, otherwise you can get your campaign raped from low quality publishers.

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