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How to target the "right" audience for male enhancement? (5)

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Hi guys,

maybe some of the "big adult" guys here can give me some tipps of how i can target the "right customers" for male enhancement?

I ran a campaign on exoclick 2 Weeks ago and i had 2 lucky sales. Unfortunately i had not setup my tracker at this time, so i had no clue, where the sales were coming from...

First of all, what kind of traffic should i run? (I talk about Exoclick here).... Members Area Traffic, Premium Traffic, RON Traffic?

Should i use Keyword targeting or target some specific fetish? (What types of keywords does a man with little penis type into a porn site? LOL)

I noticed that the engagement rate on my video ads was extremely high on gay sites specific, so maybe this one is the "ideal customer"!?


Would really appreciate if someone who crushed it already with mh can give some solid tips here


Thanks so far,

Chris

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Gay traffic is known to convert great, it's been a trend for years. So it might be a good starting point.

But generally speaking, keyword targeting isn't really accurate when it comes to adult traffic. The reason is simple, pretty much any adult video covers several categories or niches, there is a HUGE overlap. So unless you go really deep into fetishes, kw targeting is quite pointless... with a few exceptions. For example cartoon or anime keywords bring kinda specific traffic that doesnt work well with standard offers. And GAY is actually a good example too, thought there is some overlap due to poorly categorized content.

I would focus on HQ placements and sites, so larger, established sites with a nice % of SE traffic. Members area traffic or email clicks should work well too.

It's all about testing and focusing on the placements/sites that send you traffic that engages with your prelanders. ME offers usually pay high, so it won't be cheap. One way to make the testing cheaper and faster would be to find some offers that pay per lead, but honestly I have no idea if there are any solid ones in the ME vertical... did you try to search for something like that?

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Hi and thanks for reply,

may you can explain why it should be more expensive to test a higher payout?


Ok everybody says you should test 1x to 1,5x payout on a placement, but in this case i can test for example only 2 of the most promising placements and then i dont have to spend much, right?

I am honest, i would rather have one placement which converts a high payout offer regular than hundrets of placements with little payout and micro margin... but this is just my own opinion...

I think if i test 2 big and established sites for example with 1,5x payout and there s no conversion, the offer would be pretty much a fail on the other placements too, right?


Plz tell me if i have a basic understanding issue here or is this correct?

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Maybe this would be a good strategy to test with a "smaller budget"?


Step1: Take the existing data i already have and see which sites have the most engagement rate on the video ads. (Alternative set a Testbudget of $20 for a day an RON and see what engages the most.)


Step2: Pick 3 of the most "promising" sites with the highest engagement rates on the video ads.


Step3: Run 1,5x Payout (in this case $120 ) on each of this placement and see whats happening



So i should be able to test with a relatively small budget....


Do you think this can work?


The thing i noticed is, everytime i ran Members Area i had almost 5x higher CTR on the landing page than RON or Premium Traffic.
Though the members Area traffic is 30x as expensive as a average RON Click...


So i dont really know if its worth the higher price or better stick with the low cpc's....(yes, i am a beginner and i prefer cpc's for starting out)



Thanks so far

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It's simple math really. As you mentioned yourself in one of the replies, there are some general rules on how much you should spend per placement. 1.5x or 2x the payout is pretty much the norm. But if you are running multiple ads and LPs this budget will multiply too, since to really make it the right way, you should give the 2x test budget to every combination.

So for example: 1 offer, 2 LPs and 2 banners... that's 4 possible paths already, which equals to 8x payout budget. You can obviously cut the really poor performing combinations earlier, but you get the idea.

But just for the sake of easy understanding, let's stick to the 8x payout budget for such a campaign. 8x$80 payout = $640 budget and with a lower payout of let's say $8, it would come down to $64. The higher the payout, the more $ you have to spend to test it properly.

Well, in the perfect world... yes, it would work this way

The thing is, you don't know what placement will work with any given offer, you don't know how solid the offer or your creatives are... with a super strong funnel that you have tested and know it's really great, this could work yes. But first you have to build/find such a funnel.

Possibly yes, but I've seen the exact opposite being the case in maaaaany cases. Sometimes the small placements can outperform the large ones. The biggest placements attract a lot of competition so the prices reflect that too.

You can try this, it might work, or not

The logic makes sense, if the traffic seems to be engaged with the ads, the overall performance should be better too. However, in reality it's not always the case... higher engagement can be misleading, there could be bots inflating the numbers etc... it's always the best to rely on actual conversion/sales data to make any decisions. And we are getting back to the problem with the high payout... you need to spend a lot to get a decent amount of conversions.

Members area traffic should also convert MUCH better than the average RON clicks, it's all about the final revenue. CTR, engagement, CPCs... this is all nice and important, but if there are no sales it means nothing.

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