Somebody is successfull running an Email Funnel? (9)
Hi,
i am hearing this much more often in the past that its the best way to make the most profit from affiliate marketing to build an email funnel...
Are here some successful guys, which run native ads to an am Email funnel?
I cannot believe that people still would exchange their email adress for a free ebook which contains basically the same content as every free article on a fitness blog or something like that...
Whats the best freebie in 2021, what have the most value for a customer? Maybe a video? A free Report? Or even maybe a whole free video course?
So would be happy if someone does this successfully, may can share some tipps, best practices etc.
Thanks so far
What the best freebie is depends on the audience.
Try different freebies, then build out the one most people want.
This works LONG TERM, if you thinking instant mega profits it will not work. If you are building a brand, like I do.. then it works - because you want people to come back over and over again to your brand.
It depends on what you can give them and how valuable/useful it will be for your customers.
I think you need to get to know your audience and test a couple of freebies
I'd agree with Attila here... it depends on the audience and what you plan to achieve.
He runs a blog, if the people like the content, they will signup for the newsletter/list... even without any freebies. Offering a freebie will accelerate the growth for sure though. Then once he mails out something, large part of the audience will actually read it and click through to read more on the blog.
I've done the same with my blog, when I was still posting on it... the results were great, I had 50% open rates +/- and anytime I announced a new blog post to my audience, a nice % would click through to read more. So yes, when building a brand, this can serve the purpose of a very solid traffic channel. But it takes time and dedication.
Building the list from paid traffic only and trying to monetize the leads straight away is something different. You need solid monetization setup in place, these leads are not that engaged and they don't last for too long. So you gotta milk them while they're hot 
It does work obviously, all the lead gen offers you see promoted are actually based on this model. Sweeps for example... it's all simple leadgen setup, where the advertisers try to run huge numbers, for as low CPL as possible. Once the leads enters the system, they get slammed with offers and multiple email even daily. The unsbubscribe rates are high, but that's the nature of the setup. They are not looking to build a long lasting engaged audience, the goal is to monetize as quickly as possible and then resell the leads for some more revenue.
So the question is, what are you trying to build? Some brand with a loyal userbase or a quick milk-it system that's based on volume and fast turnaround?
@robeasy83 I've done email capture flows with owned e-commerce products successfully on native ads. It has worked out quite well, but comes with one or two big caveats I'd say.
I actually think e-commerce may be better suited for lead capture than most realize and can build up large lists extremely fast. I'm sure the freebie method may still work well, especially for selling courses or consulting, but for e-com people are already enticed to buy the product and it's easier to capture an email than you may think. Think of it like starting a checkout.
The specific method I’ve used is a bridge page between the advertorial and the product page. It's something I’ve had rustling around in my head ever since Caurmen (RIP) mentioned it in a talk years ago, and I had been trying to apply it ever since to gain an advantage over the competition. In my mind, if only 1 or 2 out of 100 visitors purchase, and you're not either re-targeting or somehow capturing data for the remaining visitors, then you're essentially throwing the bulk of your adspend money in the trash as many of those visitors will likely never interact with your campaign again.
Ultimately the language I found worked best was a simple "Enter your email below to claim your discount" type page. I even found adding a field asking for their first name had no meaningful impact on conversion rates vs just asking for the email, and it’s nice to be able to use the {firstName} field in an ESP to boost conversion rates. Alternatives worth testing may be things like: "To check for availability" if you don't have or want to use discount language.
The beauty is that most people who want to buy will not be deterred by an email capture form before the offer page. So you can both still make profit on the front-end all while building up an email list, and re-marketing to those who didn't buy. Abandoned cart style emails and SMS can each add a good 5% extra revenue in my experience on this kind of a flow.
The big caveat to make it work I'd say is that you need a hot product or at least an engaging page (high CTR) to make the cost per lead reasonable and not affect profitability of the campaign too much. Too weak an advertorial and not many people will want to enter their email, and thus won't buy and profitability will suffer vs just running a regular flow.
I also tested making the email capture optional vs not by adding a small "No thanks" option below, and found no significant difference so went all in on the email being required.
The other positive with email and shifting to a strategy like this, is it really makes you think about lifetime value vs the churn and burn mentality of most affiliate type products. To really get a high LTV per email you need to do more than just constantly mail off promotions, and instead add In some content and personalization when possible to keep open rates and engagement high. It also generally means that products you’re promoting or content can’t be junk or the list will be burned fast, so it forces you to say NO to a number of things which can be good.
As far as ESPs go, Klaviyo is certainly king for e-com and for a more affiliate or just generally friendly platform I’d recommend SendLane.
Hope that helps! Was one of my favorite things to implement in 2020 and hope to improve and refine it further for other campaigns.
Originally Posted by robeasy83
Let me rephrase for you:
"I'm amazed that people exchange their email address for free books these days! What a cool marketing hook! What's the best way to go about it?"
Actually, it still works quite well. And it is the best way to build a funnel from PPC search ads:
Bing/Google --> Best Keto CBD Exercise Tips! --> Blog --> Enter your email for Free Tips and my latest Keto CBD Exercise Cookbook! --> Offer Page + Email autoresponder with swipes to offer.
This can also work from a bunch of other sources, but search ads it's basically a must as direct to landers/offers are usually a no-no on Google.
Originally Posted by jaybot
Could you please explain this better?
"direct to landers/offers are usually a no-no on Google."
Originally Posted by henrynguyengbr2016
You can't just select 'Best CBD Gummies for Grandpa' and direct link to Clickbank VSL.
You need a lander in-between.
But...Google's terms don't even allow for 'bridge' pages or typical landers, although they are not incredibly strict on this point.
To be as compliant as possible, your page is supposed to have 'value' in the eyes of Google.
Which basically means: Free shit on a blog + newsletter signup.
I have been doing lead capture to offer and when tested there is just a 2% dip in LP action. Which to me isnt that much and the fact that I have the lead makes up for that 2% lost in my opinion. I have done it with most offers but not like softwares or dating survey etc.
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