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campaign structure/strategy for testing? (4)

06-04-2021 04:56 AM #1 loicstdenis (Member)
campaign structure/strategy for testing?

My strategy is an ABO campaign, 20-30 single ad adsets (2 dupes of each ad) so 15 ads would be 30 ad sets, 0.25 offer payout budget per day on each ad set and then run for 2 days so that each ad set will have spent 0.5x offer payout.

thoughts? and what is your strategy?

06-04-2021 12:50 PM #2 stickupkid (Senior Moderator)

Less campaigns, more ads in one ad set is my go to!

If your potential audience is like huge, the amount of campaigns might be oke. I still prefer to have some ad sets with multiple ads in it, just diff image/creative. To have a fair competition between eachother.

06-04-2021 06:00 PM #3 trptaffiliate (Member)

Here is my test structure

Campaign - ABO

Adsets - 10 @ ~$20 budget depending on your offer

Ads - 5 per adset

Run for a few days.

After pick 4 or 5 best adsets, then best 2 or 3 ads in those adsets CBO them & scale it

Scale

Campaign - CBO

adset - 4 or 5

ad - 2 or 3 per adset

06-04-2021 09:24 PM #4 loicstdenis (Member)

Quote Originally Posted by trptaffiliate View Post
Here is my test structure

Campaign - ABO

Adsets - 10 @ ~$20 budget depending on your offer

Ads - 5 per adset

Run for a few days.

After pick 4 or 5 best adsets, then best 2 or 3 ads in those adsets CBO them & scale it

Scale

Campaign - CBO

adset - 4 or 5

ad - 2 or 3 per adset
thanks for sharing!

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Quote Originally Posted by stickupkid View Post
Less campaigns, more ads in one ad set is my go to!

If your potential audience is like huge, the amount of campaigns might be oke. I still prefer to have some ad sets with multiple ads in it, just diff image/creative. To have a fair competition between eachother.
Thanks for the reply!

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