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number of conversions needed to exit the learning phase? (4)

06-04-2021 04:38 AM #1 loicstdenis (Member)
number of conversions needed to exit the learning phase?

Facebook recomends 50 a week, but what have you found is the ideal number?

06-04-2021 08:45 AM #2 LeadNetwork (Member)

50 conversions is enough actually but I prefer more

06-04-2021 02:32 PM #3 iwanttofly (Veteran Member)

Limited Learning is not a death sentence. Many advertisers don't have a budget or offer that can generate 50 conversions per week per adset. However, they can still have success on Facebook. While getting out of Learning and into Active is ideal, don't be afraid of Limited Learning IF AND ONLY IF you are still hitting your targets.

06-04-2021 04:38 PM #4 vortex (Senior Moderator)

Quote Originally Posted by iwanttofly View Post
Limited Learning is not a death sentence. Many advertisers don't have a budget or offer that can generate 50 conversions per week per adset. However, they can still have success on Facebook. While getting out of Learning and into Active is ideal, don't be afraid of Limited Learning IF AND ONLY IF you are still hitting your targets.
Agree with this! To be honest I haven't seen night-and-day difference in performance after exiting the learning phase. To be fair, I haven't run a ton of FB camps either - would love to hear if the rest of you experience similar or different.



Amy


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