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TrafficStars frequency cap doesn't work? (11)

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Hey guys!
I do mediabuy here and there and I currently focus on display (TF mostly but wtf? their bids hella increased for last few months )
So I decided to give a TrafficStars another try and test their premium traffic from xhamster.

Well, I was very suprised when I saw my same creative few times in a row withing the same session on a site while it has 1/24 frq. cap .
I tested mobile CPM campaigns with banners and native ads in Tier 1 (US, UK, etc.) with 1/24 cap per creative and it looks like there's no capping at all! I can see my banners over and over again as well as competitors ones

Did you guys notice the same with your creatives? How do you still run your campaigns without paying too much for ununique impressions/clicks?

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I've seen the same with a number of networks, I could see my banners several times in a row even though my cap should prevent that from happening. At some point, I stopped to care... in the end it's about the bottom line and final profit I do set my cap always anyways, I'm sure it still works at least to some extent. Maybe it has something to do with the fact that I'm always targeting GEOs different from mine, so when browsing the sites to see my banners in action I always have to use a VPN... maybe that screws the capping in some way.

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Sure, it works well if you already have a solid funnel. But I'm like a maniac in terms of capping when it comes to testing new campaigns


Well, I have a few private proxies to check my live campaigns and ofc sometimes I can see how it shows my capped campaign few times but I haven't seen it in such a big way before, like 5-10 impressions in a row with a same banner.

Actually It's not a huge problem but, c'mon guys, I have 5-10 banners and you still show the same one 10 times in a row.. you better show all of them!

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By the way, does anyone run their native campaigns in Tier1 on xhamster?

This creatives CTR on native ads just makes me crazy I have much better results with headers and footers compared to this campaign..

There's stats for Mobile UK:

I've tested like 15 creative (my own + competitors) and all of them had such a low CTR and "top performer" was 0.14%, LOL.
And I don't think that all my creatives were so bad, coz I run them on other networks with CTR ~0.35-0.45%.

Is it really so bad for overall traffic on TStars? An maybe lack of capping affects CTR as well?

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I didnt have very good results with native ads at TS either, sometimes I was able to hit a good campaigns but most failed. Banners work better for me.

Try to reach out to their support. I had some issues with them too, super low CTRs on spots where I usually had good ones... they checked, told me there was no problem but after some time it improved. So I guess there was a bug and they fixed it when I asked about it. Worth a try for sure.

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I've just looked into stats for old camp I run with them last time on this spot and it was just fine back in 2019



It must be a f*cking COVID destroyed their native ads during 2020
Asked support about it.

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I might be wrong, but didn't they launch native ads in 2018 or so? That would explain why it worked well in 2019 still, as it was a new format and those always work better when launched, at least when it comes to the CTR.

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Yeah, probably it showed a good performance when it was "fresh" and now it decreased a bit but I still don't believe that such a low CTR is caused by a banner blindness. It more looks like they changed something in rotation on a backend.

Anyway, at TS they don't give a fuck about broken freq. cap and low CTRs and my support just said that ~0.06-0.13% for natives is "ok" now.

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Here's another small addition regarding their traffic.

I've just run another native campaign with them but this time on mobile US. Well, from the first 100 clicks there's around 60% fraud:



I have no idea how others run their campaigns with such traffic and make them profitable.

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Well, it's not about how much % of crap traffic there is in the mix, it's about how well you can convert the good part of it

In the end, the bots are just an annoyance that you have to deal with. Id love for it to vanish from the world but that's not gonna happen so I just accept it as a fact and try to minimize the amounts of it.

Proper targeting can help a lot, for example a simple "language" setting can help you get rid of large part of bots, always set the language to the one matching the GEO you are targeting.

Also make sure you analyze the data based on websites and even spots, some are more polluted with crap traffic than the rest.

Always keep in mind that the traffic you are buying is sold on an auction based model, so if someone is paying those prices, they found a way to make it work!

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Sure thing that bots are common on every site/spot but I'm talking about traffic from their "premium-highquality-one&only" Xhamster and it's hard to get profitable when only 40% of clicks is real, especially if you run "general CPL campaign" with landers and loose another 70% of this traffic before it comes to offer.
Ofcourse you can use scripts/push,email submits/etc. to get maximum from one real click but it's still not enough to make it green. In this case 60% of bots is just insane.

Damn, to get this campaign at least breakeven you have to sell these 60% fraud clicks via CPC with 2x bids to other network! But I'm not sure that it will last longer for you before others realize that it's fraud..

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