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Does optimization turn a bad ad good? (8)
05-30-2021 08:07 PM
#1
loicstdenis (Member)
Does optimization turn a bad ad good?
In a scaling campaign, do you wait until a tested and proven ad starts getting conversions and optimizes before pausing it? Or is it a better choice to just pause it if it's not showing good results right off the bat?
05-31-2021 01:11 AM
#2
boomleebee (Member)
Nope, optimization is about " maximize your profit". you have profit, then maximize it. if not, keep testing
05-31-2021 06:37 AM
#3
vortex (Senior Moderator)
Originally Posted by
loicstdenis
In a scaling campaign, do you wait until a tested and proven ad starts getting conversions and optimizes before pausing it? Or is it a better choice to just pause it if it's not showing good results right off the bat?
Depends on how you set up your campaign I guess, plus how confident you are in the ad.
Personally, if I set up the same ad duplicated into multiple adsets (e.g. 5 adsets) within a CBO, I would expect at least one adset to be profitable within the first 24-48 hours (most often 24 hours, but I may drag it out to 48 hours if the ad has a very good history of converting profitably, just in case the first day was a "bad day").
My reasoning is that if I have 3 instances of the same PROVEN ad in each of 5 same adsets, such that I'd be hitting 15 audience pools - and if none of those pools shows promise right away, then chances are slim that they ever will.
Disclaimer: I don't know if things would improve if I'd run "losing" ads longer than that, because I haven't. Feel free to test though of course!
Amy
06-01-2021 09:36 AM
#4
LeadNetwork (Member)
Originally Posted by
loicstdenis
In a scaling campaign, do you wait until a tested and proven ad starts getting conversions and optimizes before pausing it? Or is it a better choice to just pause it if it's not showing good results right off the bat?
It depends if you actually CAN optimise the campaign, if you have some options how to do that then test it.
06-04-2021 11:13 PM
#5
loicstdenis (Member)
Originally Posted by
vortex
Depends on how you set up your campaign I guess, plus how confident you are in the ad.
Personally, if I set up the same ad duplicated into multiple adsets (e.g. 5 adsets) within a CBO, I would expect at least one adset to be profitable within the first 24-48 hours (most often 24 hours, but I may drag it out to 48 hours if the ad has a very good history of converting profitably, just in case the first day was a "bad day").
My reasoning is that if I have 3 instances of the same PROVEN ad in each of 5 same adsets, such that I'd be hitting 15 audience pools - and if none of those pools shows promise right away, then chances are slim that they ever will.
Disclaimer: I don't know if things would improve if I'd run "losing" ads longer than that, because I haven't. Feel free to test though of course!
Amy
Awesome thank you! Do you find that the campaign is not profitable until you pause unporfitable ads and ad sets?
06-07-2021 12:25 AM
#6
vortex (Senior Moderator)
Originally Posted by
loicstdenis
Awesome thank you! Do you find that the campaign is not profitable until you pause unporfitable ads and ad sets?
It varies from campaign to campaign. Some CBOs can be profitable straight away. Some not.
For CBOs, FB would shift the budget towards better-performing adsets, but I would still help it along by pausing adsets that aren't profitable.
Amy
06-12-2021 06:12 PM
#7
schlossy (Member)
would it be considered as disrupting the learning of the CBO if you simply off one or two of the adset that does not perform?
Originally Posted by
vortex
It varies from campaign to campaign. Some CBOs can be profitable straight away. Some not.
For CBOs, FB would shift the budget towards better-performing adsets, but I would still help it along by pausing adsets that aren't profitable.
Amy
06-13-2021 06:03 AM
#8
iAmAttila (Veteran Member)
you can't turn a shit product into a winner purely by optimization
optimization helps squeeze out more CR but it wont turn crap into gold 
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