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duplicating into profitability? (21)

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I have a campaign that is breaking even, about 30% of the ad sets are profitable. (facebook campaign)


would you A ) keep testing to find ads that when duplicated inside a campaign make the campaign profitable overall without needing to pause bad ad sets and replace them with duplicates until the campaign is profitable overall?



or B ) duplicate the most profitable ad set in the current campaign while pausing unprofitable ad sets until the campaign is profitable overall?









Thanks!

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Hi, could you please give us more details on your campaign?

Some tracker stats, Traffic source, offer type etc

Very hard to give solid advice with such little info. (Don't worry I don't think anyone will try and steal your camp )

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its a lead gen campaign on Facebook and im not using a tracker

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I would choose option B, because in the result you will replace unprofitable ad sets anyway

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With some "simple" traffic source, I would say pause the non performers and duplicate the good ones. But with an AI based source such as FB, you never know how it reacts when you pause something.

But still, it sounds logical to pause what's not working and focus on what is.

Let me tag @stickupkid here, he knows way more about Fb ads than I do.

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I'm not sure I understand your question...could you please elaborate?

Also - these posts may provide some ideas on how to optimize and scale:

https://stmforum.com/forum/showthrea...aling-(Part-1)

https://stmforum.com/forum/showthrea...aling-(Part-2)

https://stmforum.com/forum/showthrea...aling-(Part-3)




Amy

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i have a FB campaign and on the campaign level the campaign is breaking even, but on the ad set level only 30% of the ad sets are profitable and the other 70% are not. Im wondering if i should pause the unprofitable ad sets and replace them with duplicates of the best performing ad set until the campaign is profiting on the campaign level. Im wondering if my current ad is truly a winner considering that 30% of its duplicates are profitable. thanks

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I'm not an FB expert by any means.

But.

I would pause the all the ads within an ad set that aren't profitable.

Take the best performing ads out of every ad set you have, and put them into a new ad set and pit them against eachother.

Pause all the underperforming ads in the new ad set.

And.

Keep the top three ads running until you get banned.

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do you think that my current ad is truly a winner considering that 30% of its duplicates are profitable?

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Honestly, we can't really tell, not with the amount of info we have. I was under the impression that you have several DIFFERENT ads running in the same ad set, now you said that 30% of its "duplicates" are running profitable.

So what's the setup actually... is it like you have several duplicates, such as the same ADs running under one Ad set and just 30% of them are profitable?

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The set up is an ABO campaign with 10 duplicates of an adset (10 adsets total) with one ad per ad set (same ad in each ad set) and 30% of these ad sets are profitable and the other 70% are not.

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Wut.

That's an odd setup. How did you end up with that?

Still impossible to give you any better advice without more stats.

If you spent $10 and the CPA is $1... and 30% were profitable? You have 3 'profitable' 'adsets' at $3. Which means nothing without any volume.

With your setup, it sounds like the AI just found some random pockets of traffic which converted.

But again, unless you share more information, we can't give any advice specific to your campaign.

If not, I'd still turn off the adsets that are unprofitable.

I'd also figure out how to make one actual adset with more than one ad inside of it so the AI can do actual testing for you.

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Thanks for the reply. Yeah it is a weird set up hahaha, i was just using it in testing and it was going well. So on the campaign level the campaign is breaking even but on the adset level, 30 percent of ad sets are profitable. The payout is $12 and the campaign has only spent $100 far. Im wondering if i can just duplicate the winner and pause unprofitable ad sets until im profiting on the campaign level? or are the profitable adsets just profitable by chance and that wont be a viable strategy?

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Ah OK I understand what you're trying to do here.

If you're running ABO, then definitely do pause adsets that aren't performing - because FB isn't going to automatically shift budget from non-performing adsets to performing adsets.

If you have multiple adsets that contain the same ad, some will perform better than others. This is because each adset will be shown to a different audience pool. There's no need to "question" whether your ad is good enough - just set up multiple adsets and keep the ones that are profitable enough, pausing the rest.

The setup you have isn't the best. I would suggest to use ABOs for TESTING, and CBOs for SCALING.

I won't go into detail here on the implementation - because you can find that (and more) in these posts:

https://stmforum.com/forum/showthrea...aling-(Part-1)

https://stmforum.com/forum/showthrea...aling-(Part-2)

https://stmforum.com/forum/showthrea...aling-(Part-3)

Hope that helps!



Amy

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awesome thanks Amy, appreciate the reply!

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Well, I do not see the whole picture but based on your words it's quite clear for my, if you know exactly what ad set is profitable and which one is not, then just stop the unprofitable part of your campaign and rise traffic volumes

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thanks for the response! do you think that an ad that 30% of its duplicates are profitable will be able to be scaled? or its scalability more based just on the ROI of an ad?

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When I did pins I was aiming for 150% roi before scaling. For leadgen sweep minimum of 70% ROI.

Sometimes putting more budget can even result catching a good wave and your ROI may rise. Didnt happen that often tho!

Dont forget taxes, long term cost like stm sub, tools, services you may use etc..

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Here is some advice I got from FB regarding duplicating, this might be somewhere else on the forum but I thought this was good to know. Duplicating an ad set carries the data of that ad set along with it. I believe it must exit the learning phase, which sometimes happens under 50 conversions but regardless the data it gained from that sample data comes along with it.

This data is maintained only if you hit duplicate and only if you change the settings of the ad set or ad during the duplicate screen. You can switch between ad set and ad settings but once you hit publish and then edit pretty much anything (except budget or bid below 20%) it will wipe the data.

You can literally hit duplicate, change the targeting, change the ad body, headline or description and it will still have the data from the original ad set to impact how this new ad will serve in the auction.

This is why duplicating can take unprofitable ad sets, and with tweaking, make them profitable.

This is also why if you duplicate a profitable ad set and raise its budget you can also scale it without waiting for the 20% growth limit day over day. If you do not know, if you raise the budget more than 20% a day, it could trigger a new learning phase (even though the FB high level rep told me its actually 25% but they publish 20% because they like some wiggle room).

Do note, over duplicating could actually raise your cost per result as you are over optimizing and now the data set used by the ad set is so specific it is costing the users more.

If you create an ad set, let it run, duplicate it and optimize, let it run, duplicate and optimize, it will carry along the data from BOTH ad sets along with it.

I had this confirmed by FB themselves as the rep and I spent hours challenging each other on who knows more on how FB works.

Thought I would just leave this fun note here

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Do you mean 150% ROI on a campaign level or on an ad level?

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Ad level

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