Home > Paid Traffic Sources > Native

Revcontent - bad inventory or bad execution from our side (6)

05-25-2021 04:12 PM #1 jllopezpino (Member)
Revcontent - bad inventory or bad execution from our side

Country: MX
Language: ES
Offer proven in other channels.

We bought 409 clicks.
Only one conversion in our tracker (1.27€) (on Revcontent we track CTA clicks as conversions).

One of the things we noticed is that most of the placements are USA websites. Only one .mx domain

I'm not sure what we should do next, but I have a few suggestions and might try them all. But I would like to hear your opinion!

A) We should work on more native-looking ads, if our CTR is bad we will only get bad placements.

B) We should try a campaign only for a small region of México. Although Affise also says that traffic is from Mexico.


C) We should reduce CPC a lot. Maybe generating 1 conversion with 400 clicks is normal in this channel for this GEO.

D) We need to blacklist zones/widgets aggressively to get good inventory.











05-25-2021 04:20 PM #2 iwanttofly (Veteran Member)

1. Why are you tracking and having Revcontent optimize for clicks when you really want conversions? I don't get the logic of this. Platforms are going to try and give you what you ask for, so ask for what you really want.

2. I wouldn't worry that you mainly got US sites in Mexico. But you are going to need to optimize the sites, and perhaps aggressively.

I would rebuild the campaign and optimize for what you actually want, conversions. Then start developing optimization rules so you know when sites should be cut so you can get more traffic from those that convert.

05-25-2021 05:53 PM #3 jaybot (Veteran Member)

Quote Originally Posted by iwanttofly View Post
1. Why are you tracking and having Revcontent optimize for clicks when you really want conversions? I don't get the logic of this. Platforms are going to try and give you what you ask for, so ask for what you really want.
Because revc is not taboola and their pixel isn’t that great. Also needs to be placed on the offer page, which many are reluctant to do and sometimes not even possible.

As for MX, RC inventory is mainly centered on the English speaking geos and you gotta bid high there. For anything else, you can get away with bidding way lower than you think. I would play with the bids down to 0.01 and see what you get.

As for getting US inventory, check the costs in RC they may be less than your tracker, as you shouldn’t get charged for anything you’re not targeting. If you are, just point it out and ask for a refund.

Either way, you’re gonna get a lot of garbage for the first week or so, just start blacklisting sites once they hit 1x payout.

05-25-2021 06:05 PM #4 iwanttofly (Veteran Member)

Quote Originally Posted by jaybot View Post
Because revc is not taboola and their pixel isn’t that great. Also needs to be placed on the offer page, which many are reluctant to do and sometimes not even possible.
I believe RevContent has S2S, no? Just have the tracker send back the conversion to RevContent.

Also, I kind of expect US sites to be popular in Mexico, just make sure the viewers are actually coming from Mexico.

05-25-2021 08:18 PM #5 jaybot (Veteran Member)

Quote Originally Posted by iwanttofly View Post
I believe RevContent has S2S, no? Just have the tracker send back the conversion to RevContent.

Also, I kind of expect US sites to be popular in Mexico, just make sure the viewers are actually coming from Mexico.
Kinda. But that’s not how RC CBO works. To use their for conversion optimization thingy, you must place the RC conversion pixel on the offer page and fire the conversion via js like the FB pixel.

It doesn’t work with the normal S2S postback as far as I know.

Would love to be proven wrong.

05-25-2021 08:36 PM #6 jack_l (Veteran Member)

Quote Originally Posted by jllopezpino View Post
Country: MX
Language: ES
Offer proven in other channels.

We bought 409 clicks.
Only one conversion in our tracker (1.27€) (on Revcontent we track CTA clicks as conversions).

One of the things we noticed is that most of the placements are USA websites. Only one .mx domain

I'm not sure what we should do next, but I have a few suggestions and might try them all. But I would like to hear your opinion!

A) We should work on more native-looking ads, if our CTR is bad we will only get bad placements.

B) We should try a campaign only for a small region of México. Although Affise also says that traffic is from Mexico.


C) We should reduce CPC a lot. Maybe generating 1 conversion with 400 clicks is normal in this channel for this GEO.

D) We need to blacklist zones/widgets aggressively to get good inventory.











What kind of offer is it?

There's a lot of stuff that just won't work on Revcontent, or native in general...

You're competing against super high-epc stuff like nutra, and you can't target by interest, so unless the offer is extremely solid its very difficult to outbid the nutra people...

If your offer is aggressive too then you probably have to stick with Revc, but if you can get it approved on Outbrain or Taboola you'll have access to way more Mexico traffic.

Revcontent has some, but as noted above, their network is VERY US-centric.

But yeah, if you do stick with Revcontent, I'd just get TheOptimizer and have it autoblock sites based on amount spent and/or on lp ctr (if you're using an lp).

Also if the above screenshots include mobile traffic I'd say you're probably overpaying by 2-10x... trying working your bid down to the 1-5 cent range (depending on your ad ctr's).

But again, primary question is just going to be whether the offer itself can work on Revcontent. There's lots of offer doing millions of dollars of revenue on Facebook/YouTube/Push/Pops/etc that still won't work on native, and stuff doing millions of dollars of revenue on native that might not work on those traffic sources.

It sounds like you said its done well other places though so hopefully you can get the traffic optimized and see some green!

Home > Paid Traffic Sources > Native