Home > Paid Traffic Sources > Native

What's considered a win? (3)

05-21-2021 07:36 PM #1 fskhavoc (Member)
What's considered a win?

So when you have a typical win in native what does that look like? IOn facebook i've run an average 15% profit margins for over a year on an offer before, that was spending $2500-5k a day. Above that it was tough to stay profitable most days.

I know some people have different comfort levels but I'm curious what's considered a good/strong campaign in native.

05-22-2021 08:05 AM #2 jack_l (Veteran Member)

Quote Originally Posted by fskhavoc View Post
So when you have a typical win in native what does that look like? IOn facebook i've run an average 15% profit margins for over a year on an offer before, that was spending $2500-5k a day. Above that it was tough to stay profitable most days.

I know some people have different comfort levels but I'm curious what's considered a good/strong campaign in native.
In my opinion native is so hard that its only worth doing if you can find winning campaigns of indefinite duration...

For instance I would not try running an offer that was temporary or seasonal... maybe I'd do a quick test at most... but its just so hard to get anything in the green that I don't think the short term stuff is worth it...

99% of the profits I've made have come from maybe 5 things out of 300+ that I've tried... and all of them lasted at least a year... some are going on two years now and still working (fingers crossed!)...

So yeah, I would focus on evergreen verticals or strategies that you can potentially run for years on end. You never know what is going to be the thing that works though, so I wouldn't let yourself lose too much money on any one thing either... you want good assymetry where the risk is xxx or xxxx total but the reward if you get it figured out is xxxx per day long into the future...

That's my thoughts at least, others might have different strategies though

05-22-2021 09:23 AM #3 platinum (Veteran Member)

Quote Originally Posted by fskhavoc View Post
So when you have a typical win in native what does that look like? IOn facebook i've run an average 15% profit margins for over a year on an offer before, that was spending $2500-5k a day. Above that it was tough to stay profitable most days.

I know some people have different comfort levels but I'm curious what's considered a good/strong campaign in native.
Like Jack said, native traffic has the tendency to be harder to manage when compared with Facebook. But, if you have a good offer that converts well, then you can have campaigns running for months.

On FB I feel like the success its totally up to FB algo and events reporting. Add to it user feedback on the ads and it can get totally out of control.

In theory native gives you more control on where your ads are being publishes. At the same time on whether you want ti keep on getting traffic from specific pubs, along with the ability to run slightly more aggressive angles (when the traffic sources allows you to). If you ever knock into issues of not being able to get traffic from specific pubs, most likely other affiliates have used and abused the publisher with all kinds of aggressive stuff, that they decline to have such ads served.

When it comes to the ROI or ROAS of native vs. facebook it really depends on the offer. Some will generate low 10%~15% ROI, some others may generate ~50%+ (this with affiliate offers). If you’re running your own product you can definitely get better results with the right one. 50%+ or higher ROI is not unusual to happen. Add to it accurate conversions attribution and results can be quite surprising.

Home > Paid Traffic Sources > Native