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Sceptical about Native ads.... (22)

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Hi Guys,

i am trying to figuring out native ads after a google account ban

But i have really hard times to make this work...


What i am doing here in general: Lead gen Offer (high EPC from Maxbounty) Payout $8 on registration
Landingpage (High Converting Anstrex landing page from the depository here on stm)
Voluum DSP (normal flow, no listicle)



Already tested around 10 different campaigns and very few conversions (only Lead gens). (Tried on the first one a CPS Campaign, but as i continued reading in this forum i switched to cpa)



First i had difficulities with low ictr rate... but now i have a good ictr rate but a rather low ctr on the landing page, even though i used one of the "high converting landing pages" from the stm lander section...

I also integrated a bounce back script, so the visitors should definitely see the offer page.

But how could it be, that a Max Bounty offer with a very high EPC of 0,40 cents (aka should convert good) gets no Registration even though its only a lead gen offer?

200 Visits and no one conversion?


What am i doing wrong here?

Can anybody with experience give me some tips plz?

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1. How much research did you do before launching these offers? Did you use a Spytool, did you manually spy on the traffic source?
2. You mentioned getting the lander from the Anstrex Repository here on STM, did you see this lander at all in the wild or when using a spytool?

Might as well share your creatives, lander and offer at this point. Get some good feedback. After all, it isn't converting, so heaven help the person who steals it.

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Also, I just looked at your stats again.

You are paying $0.02 per visit for an $8 payout? That means 1 conversion out of every 400 visits is breakeven. You haven't hit that. Also, that is a huge spread. You are getting traffic very cheap in comparison to the payout. That makes me thing either you are buying crap traffic or the conversion is much, much harder than you think it is.

And that doesn't even get us to optimizing sites. You'll need rules to determine when to cut sites. Finally, since you are using Voluum DSP, you are buying on a CPM basis, so you'll need to look at iCTR and LP CTR on a site level to determine when to cut once you start getting conversions. Until then, you probably should cut by 1x payout on a site level. You'll also need to review your creatives by similar metrics.

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Hey, thanks for your reply...

Yes i used anstrex and actually saw the same landing page used by another top campaign it only was in spain and i am running it in AU,NZ,CA...

Yes, $0.02 was just in the beginning so i think its completely fine as the numbers get bigger of course i have to cut the not so good performing placements... i just spend only $5 on this campaign so far...

And if i do the math: $0,40 is the average EPC on a $8.00 Payout... That means Every Average Click to this offer is worth 0,40 Cents = Equals 20 Clicks have to bring in 1 conversion, otherwise the EPC can not be 0,40, right?

so if i get one view vor lets say 0.02 Cents and i need in average 20 Clicks per Conversion it should be pretty fine running just the numbers.


Lets Says LP Has 33% CTR so i have to Push 60 Visits to that Landingpage to get 20 clicks and 1 Conversion...

60 Visits = 60 x 0.02 = $1,2 ..... - $8 payout equals profit of 6,8$

I am Buying Traffic From MGID, which the competitor has also his successfull campaign

This is on of the good Creatives:


Slots Dreams Come True For A Canadian Couple. $135743 Payout

Landing Page: https://finance-advisor.us/free-spins/

Offer is this one:

Sry i cant send you the offer link because if you dont live in AU,NZ,CA you cant see it anyways

Thanks so far

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So you think you're going to run a campaign with a 500%+ ROI?

I have a bridge in Brooklyn that might interest you.

VPNs do exist. Although I strongly doubt the issue is the offer. I don't do casino, so I can't offer much advice on the lander, but there is a missing comma in the payout and showing remaining time to the millisecond seems a bit much.

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Of course not at a higher level But it has to be possible to get one conversion for under $8 isnt it?

Yes this thing with the payout i saw too but i couldnt fix it in the first run... Time was my own creation because the lander does offer something else in original version...

But do you think THIS is the reason why it doesnt work?


In my own opinion i am thinking about the lander looks a little bit outdated, maybe some new and fresh slot machine in a modern design will do better?

Thanks

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The lander could be the issue.

The other question is, what kind and how much site level optimization have you done?

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I edited the code a little bit so it fits into the flow and the offer... + added the redirect script

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Sites, placements, widgets. Have you reviewed their stats and cut any yet?

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@iwanttofly has already given you a bunch of good info, but if I would make one overarching suggestion it would be to switch from using Voluum DSP to running on a network directly..

I don't have anything bad to say about Voluum or Voluum DSP at all... I just don't think its going to work as an onboarding point to native...

Voluum DSP is more for native experts who want to squeeze out additional revenue or get remnant traffic from sites that they really like on certain networks...

If I were you I would pick 1-2 networks, find out what's working on them via Anstrex or Adplexity, then focus on those offers.

I would recommend Revcontent, Outbrain, or Taboola. If you go back through the archives here on STM you'll find people consistently having success on those networks, and failing on other ones outside of those. There are a few niche ones like PowerInbox or Content.ad that are decent too, but they are much smaller so hard to find info on the 'best practices' for them.

But yeah - I also would not put any trust in replicating the ECP's you see on MaxBounty. MaxBounty is awesome - nothing to do with them- but its impossible to know what traffic is producing that EPC, and the chances that your traffic will produce the same EPC are very low.

With that said, if you try on offer that is obviously working for other people, and it doesn't work for you, usually that suggests that its either the traffic you're buying isn't working.

But yeah, you're gonna need to spend xxxx on native to get anything working... if that's too much I would try push or pops first, and focus on cheaper geo's...

Anyway you obviously know what you're doing though and understand media buying, so I'd say proven network + proven offer + follow-along on here and you'll get something working eventually on native

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Reviewed yes and cutted a few of them, but what exactly should i could if all placements perform pretty much the same but no conversions and no outstandings in terms of clicks on the landing page etc..?

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Thanks, also good input from your side...

The problem is, as a newbie on native you have a big selection from ad networks but Voluum gives you no description what target audience is on these ad exchanges and whats actual performing for these offers...

a big problem for me is the point of only cpm to be honest i would rather pay cpc, so i can put more focus on the landing page etc instead of panicking, if the ad gets enough clicks x)

Does anybody here have success with CPS offers and how do you promote it? I hope i get my google account back, in my opinion search traffic is much easier

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Yes, with the right funnel and clicks... not straight off the bat with the first campaign you setup. Unless you are extremely lucky

When starting a new campaign with a new source, with an offer you don't know much about and with creatives that you also dont know much about... if you hit -50% with that, I'd still call it a success.

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If you're goal is to only focus on search traffic then I would just invest time+money into getting a new google account its very doable to get another one even if you're first isn't reinstated, and search traffic is a wonderful skill to master - lots of companies pay HUGE money for their search traffic to be managed, and if you're really good at it you can make bank from affiliate/cpa offers on it too.

If you do want to learn native, again, I would create an account with Outbrain or Revcontent or Taboola and buy the traffic directly Nothing wrong with playing around on Voluum DSP though just to see what native is all about

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How can i get a new ad account? Google wrote, that they will block any ad account i am trying to open in the future?

The only option is an account for another person, but i am really angry that you cant argue with google...

I am not aware, that i did anything illegal or blackhat stuff, where they can ban me for no reason and with no warning...


And then why dont i get at least one chance to correct this if i made a misstake unaware... why just ban with no excuses... this is not ok in my opinion...

if google was not that big, i think they would never act like that....

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Not sure if you've gone through this already, but I would call their support and try to get to the root of the issue on what caused it and how to avoid getting into such situations back again.

Had a similar case around 2 years ago and after several calls their support was able to get to the root of the issue and admit it was a false-positive on their end. Obviously every case is different, however it might be worth a try.

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Oh I agree... I utterly despise Google and Facebook... that's one of the main reasons I switched to native in the beginning... went through the same exact situation and it really does feel personal when it happens...

Just saying though, nothing's perfect, native has its faults too, so just pick one and go all in, either you deal with account bans and learn how to get around them, or you just put Google/Facebook in the rear-view mirror and don't look back and focus on native or push or some other strategy...

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@platinum sent you a pm please check, thanks

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Hi Guys, i just want to give you a little update on my native journey...

After the First "Top Up" on Voluum i lost almost the complete first 500 Bucks....


But....

At the finish line as the last $100 from my Voluum account went down, i finally reached a new campaign which turns green



I definitely learned a lot so far while i lost a lot of money lol

The biggest challenge for me as a newbie is definitely the cpm modell on voluum, so if i had to start over again i would first choose a CPC based native platform first, because even if i used a spy tool and i used Headlines, Images etc. that were proven, i hardly got any clicks....

Means, that i paid literally for nothing....

While the $500 went down i tested 19 different campaigns while learning at the same time from youtube videos etc.

Finally the 19. Campaign turned green and at least i got some of my money back.

Just want to give you this quick update and why its important to never give up!

My plans for the next time is to take this winning campaign to a cpc based AD exchange and rund the same placements with some new ads, headlines etc...


Stay tuned

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For what it’s worth I have never heard of anyone leaving DSP to buy direct, then coming back to DSP

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For me its simply better to calculate an amount X for Y clicks than paying Just for impressions.

Maybe if i figure out exactly whats working i come back to Voluum sometimes but i dont Think so, its Just my favor to pay for clicks than impressions ...

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There are both pros and cons to using the CPM model. With a CPC system you need a high CTR Ad, otherwise the Ad won't even get enough traffic for you to see whether it has any potential... you're at the mercy of the algo, so to speak. With CPM, you have more control over what Ads are shown to the users. On the other hand, a poor Ad will can lose a lot of $$$ quickly, without providing any results.

For a new affiliate, I would say it's better to start with CPC where you have more control over the prices you pay for the traffic.

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