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Im a newbie and need some help from you guys (1)

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Hi I'm just started out with AM and are tipping my toes in the water.

My first campaigns where the 1dollar guide from @vortex and a other campaign with recommended
offers from my AM. but both of those didn't worked out for me. (no worry i keep trying). But now I'm working
on a campaign (again) recommended form my AM at Maxbounty.

The campaign I'm running is a sweepstakes campaign on push ads. i run the campaign through propellorads with 4 different landers and 2 offers.

Here are the settings for propellorads:

• ad format - push notifications
• push notification type - classic push
• frequency cap 1 click/24 hours
• traffic options - propellorads only
• user activity - high, medium, low

county and bid:

• county - United states
• bid - 0.095 (cpc)

daily budget:

• 10$ a day

Platform

• mobile
• further no restrictions

This are the creatives





i think the stats on my creatives are not very good, because the click trough rate is below 0.09...


Besides that my creatives not attracting enough people. My offers aren't converting as well. But first let me show the landers i made

lander 1lander 2lander 3lander 4


This are the stats if my landers and offers.



As you can see i run a little bit of money to this campaign, but started wondering about a few things.

Question 1:
how important is the flow from the Push ad to the landing page off to the offer. I mean of course it is important, but on the pushads we want to let people click, right? So that doesn't mean directly that I'm relevant to my offer ( for example with the cnbc and im selling a baby sweep)
- can i convert people when i say for example: push ad: you have a Gmail message > lander: congratulations you have won ... > offer: fill in the form with al your credentials to get make a chance on 100$. ( i have the feeling people are way to confused by this kind of flow and are certainly not trusting the offer)
so how do you set up your flow ( how relevant are al the links in the chain)?

Question 2
What is a reasonable conversion rate. i got 200 lander views and 25 people clicked trough. Does some of that traffic need to be converted already or am i guessing that wrong?

Question 3
one of the ads explicitly told the user that there was a contest. than on the lander i kept going on with the gift box of 100 euro and on the call to action was written LET ME FILL IN THE FORM people click but dont convert
i really don't understand that because they already agreed on the call to action, right?

Sorry for not explaining the situation as clear as possible but i never write.

i hope the information is enough to understand my situation, so some experts can give me a hand to help. is you need more information please tell me.

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