Video ads are the future of digital advertising? (2)
Future? Nope, the video is here!
Digital marketing evolves according to society's needs and interests. It’s a fact that people pay more attention to video content than text, so indeed, we are visual thinking customers empowered with skills that enable us to search, compare and purchase a product online effectively. This way, companies have to improve their assets to elaborate the appropriate strategies to find the right audience for their products and services.
Very well, let’s check together some statistics that will help us to understand the digital ecosystem nowadays.
Statistics about how video ads can impact customers' behaviors:
- 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
- 69% prefer to watch a short video to learn about a product or service a compared to articles, infographics, e-books, etc.
- People watch an average of 18 hours of online video per week, which is a 52% increase in the last two years.
- People are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages.
Statistics about how video ads can increase businesses revenue:
- Social video generates 1200% more shares than text and image content combined.
- Video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness.
- Marketers who incorporate video into their campaigns experience 34% higher conversion rates.
- 87% of video marketers report that video gives them a positive ROI.
What are your thoughts?
Have you thought about implementing video marketing in your marketing strategy? If not, are you now considering learning more about it?
These stats are really interesting ones, I have read them carefully, and it's especially intriguing to me the one that says that marketers who use videos in their campaigns make 34% higher conversion, which is really an impressive result. We haven't used videos for our campaigns that often, as we didn't see how they could fit, but now seeing these results really makes me think. Guess we will definitely at least experiment with some video posts in the upcoming period just to compare results with the classic static posts, to see if these statistics really correlate with the reality.
Home > Paid Traffic Sources >