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Broker Traffic Quality Worth Testing? (6)

05-07-2021 04:58 AM #1 bluemarble (Member)
Broker Traffic Quality Worth Testing?

My experience with Google Adwords tells me that broker traffic (or their equivalent to broker traffic) is usually not worth running or testing.

In terms of PUSH or POP, what are your experiences with broker traffic?

05-07-2021 09:45 AM #2 matuloo (Legendary Moderator)

Quote Originally Posted by bluemarble View Post
My experience with Google Adwords tells me that broker traffic (or their equivalent to broker traffic) is usually not worth running or testing.

In terms of PUSH or POP, what are your experiences with broker traffic?
All the standard traffic networks are basically re-brokering traffic from various publishers. Not many of them actually have their own web properties or apps that they would sell ad space on. So yes, worth a test for sure.

05-07-2021 12:20 PM #3 vortex (Senior Moderator)

If brokered traffic isn't making any money at all, it wouldn't still be available.

But it IS true that in most cases, brokered traffic is harder to get profitable.

So if you're noticing this on the particular platform/network you're running campaigns on, do your testing with the network's own traffic first.

IF you can get that profitable, then scale to brokered traffic.



Amy

05-07-2021 10:01 PM #4 bluemarble (Member)

Quote Originally Posted by matuloo View Post
All the standard traffic networks are basically re-brokering traffic from various publishers. Not many of them actually have their own web properties or apps that they would sell ad space on. So yes, worth a test for sure.
Can a zone ID be accessible through both the network and broker traffic?

So if you developed a WL campaign with only standard traffic, would adding broker traffic add volume to the WL campaign?

05-07-2021 11:16 PM #5 jaybot (Veteran Member)

Brokered traffic can be awesome. I've made a lot of money from brokered zones. They're sometimes some of the best placements with high volume and cheap clicks.

Quote Originally Posted by bluemarble View Post
Can a zone ID be accessible through both the network and broker traffic?

So if you developed a WL campaign with only standard traffic, would adding broker traffic add volume to the WL campaign?
Not normally. Maybe on some push sources which share brokered traffic on the same feeds, but I doubt it.

A zone is usually a publisher which is either on the network natively, or brokered from somewhere else.

Propeller actually shows this pretty well in their stats:



If you WL just a brokered zone and then turn off brokers traffic, you won't get anything.

Or if you select brokered zones only and WL just the native zones, you also won't get anything.

05-08-2021 10:21 AM #6 twinaxe (Senior Moderator)

Sometimes you can´t even choose to receive brokered traffic or not, sometimes you don´t even know if it´s brokered or not and as @matuloo already said most/many platforms have brokered traffic anyway.

So I rather go for maximum volume and optimize on per placement basis instead of targeting only or excluding brokered traffic

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