Hi, Some days are more profitable than others and some days I keep losing money. What should I do?
e.x. stat: https://social101.tinytake.com/tt/NT...OF8xNjcyMTQyNw
When should I start excluding unprofitable days?
I've been trying to optimize the campaign however I can't seem to improve the stats on unprofitable days.
Many thanks!
How long have you been running this campaign? If it's been a few weeks, look for patterns - days of the week and/or hours in the day where performance has been consistently bad, and use scheduling to pause the campaign during those times.
Also - and I haven't tried this on google but have done this on FB and pop - I would monitor stats (or set up rules) at around the middle of the day to make sure performance is OK. If performance doesn't meet target KPIs I would pause it out for the rest of the day and resume the next day. Sometimes campaigns just have "bad days".
If "bad days" persist, then additional research would be needed to find the cause. For example there may be a technical issue with the offer or landing page, or problems with tracking/attribution, or saturation of the offer or audience, or ad fatigue, or something else.
Amy