Home > Paid Traffic Sources > Facebook & Instagram

---

How to get to a profitable point with WH Leadgen campaigns on Facebook? - Case Study (9)

---

Note from Vortex: We don't usually allow vendor case studies / blog posts outside of the "Vendor Case Studies and Blog Posts" section. But this one is of great quality so I'm making an exception. Thank you @convertingteam!


Hi again!

After the previous caste study I did on Bankruptcy (you can find it here) and the positive feedback I have decided to share more from WH leadgen on FB in Special Ads category. I hear a lot of ppl around me having issues with running on Facebook. We have 0 issues last 6 months(no accounts lost, bans, etc..) and I am spending millions on Facebook Ads every year with my team. One thing to mention that this was made in February and I am sharing it now with delay so affiliates from Converting Team can benefit from it privately before it goes public. In this case study I will show you how to start with car loans on Facebook and get to a profitable point. I need to mention some basics when it comes to wh leadgen that seem to be neglected from what I see on spy tools, but are essential to run profitable campaigns in the long run.

1. have your BMs verified
2. have your domains verified
3. do not use redirects
4. do not take pictures from spy tools
5. do not copy adcopies from spy tools

All those things help with having long lasting success with your campaigns and having ad accounts which last for years.

Special Ads Categories

When setting up your campaigns make sure you have your “Special Ads category” selected. If it is not available in your account it means you have never run ads in that category and you need to activate it.

How to activate the special ads categories?

Launch just one campaign, with one ad in it, use a very obvious ad copy that mentions loan in it so FB knows it is a special ads category and that ad will get rejected with a warning that it seems like an ad for a special ads category. After that the option of the special ads category will appear in your ads manager and you can select it:




Ad Set setup

When setting up your ad sets use “People Living in this location”. It is sometimes forgotten but buyers need people living in targeted areas, you will save some clicks and money:



When selecting the states to target you can use the “Add Locations in Bulk”, paste your states and then save the list for later.

After pasting the states in text field hit Match Locations:


Next you need to sort the list and then click save for later, make sure you don't leave any states with similar names in the list:



After you're done you will find your saved list after clicking Browse on the map:


Picture and Adcopy

There are a lot of pictures of cars available on the internet. Selecting a good creative is the key to success. Here are some tips for pictures:

1. instagram or website that sell cars might be a good source of pictures
2. make sure you don’t steal (from) people - they can find out and get your accounts shut down, be clever and think long term, pictures with ppl dont have to work better!
3. always send pictures for approval - when advertisers find out you use unapproved pictures, they act fast and without mercy. Discuss with your account manager what you plan to run and they will make sure you stay compliant.
4. normal looking pictures work better than stock photos
   
   
   
   
   
5. try to add some text to the pictures, FB now allows big text on pictures, take advantage of that
6. test videos as well and other formats than just a static picture
7. test creatives special only for IG stories/feed

Simply find tons of pictures of cars and test them. This is a sample/example of pictures of trucks we were testing, we did test around 70 different pictures in total during a period of one week to find 5 working ones:



When testing ad copy and creating ad copy, try to speak to the people. They want to buy cars, there is no hidden trick or scam behind. They want money to buy a car. State the advantages, learn something about the product you are selling and communicate it to the customer.

Examples:




Use of emoticons is advised to test, but it does not bring necessarily better results. However, you should not use emojis that contain numbers of letters, and emojis should not be used to replace words. Try experimenting with using a description as well when compiling your ads, it’s not needed but it is an extra bit of text that can inform:




Always make sure that your wording is correct. Some advertisers allow “accepted” others allow “approved”. Some will be ok with “0 down” others will not allow it. Discuss with your account manager what you plan to run and they will make sure you stay compliant.

Optimizing and testing with results

You will not always see profitable campaigns, they need time and time and variations to get to the point of profit:



After selecting the working creatives out of the tests:



You will then be able to get to a point where you select the winners and scale them:




That is done by testing and combining multiple variations of pictures, videos and texts. After that you will start seeing better and better numbers, when the pixel learns to find the right audience.


After you get to the profit point, you can start testing interests and other different optimization options FB allows like placement or day parting to get ROI higher. As usual please do not hesitate to ask me any questions and I will reply if I can. I have skills when it comes to leadgen on fb and I am willing to share. Of course I cannot share everything, but if you work with Converting Team, our managers have a direct chat with me and that is a good thing to have, believe me :-)

Share, comment and like to show me you want more!
Jakub

---

This is a great case study - thanks so much Jakub!

I'm going to make an exception and move this to the FB section.



Amy

---

You are welcome :-)

---

Just curious what is your funnel? FB Ad > Advertorial > Offer?

---

We use simple prelanders with questions (couple questions in them, like 2-4), optimized for mobile devices mainly. Advertorials are not needed since you dont have to explain the product or convince the users with something as simple as a loan for a car. For some more specific/complicated products like car warranty it might be a good fit, but everything needs testing ofc. Always consult with your manager what is allowed. Every offers is specific and has its own does and donts.

---

@jakub, Can you help me out in signing up with them. Can you please share your skype id?

---

Jakub included a signup link in his signature. I'm sure you'll be assigned an affiliate manager once you've signed up.



Amy

---

@convertingteam

thank you for the small case study.

I had lot of problems with FB running only WH ecom offers.

I was wondering if you can use one ad account with one domain that you use for all WH lead LPs or would you advise to use different ad accounts?

---

Esp. with running ecom I believe its not possible to run 100% WH, you need accounts there cause sooner or later you will get banned so I feel your pain there.

For LeadGen. I believe it is possible to run 100% WH BUT just to be sure, I suggest keeping one domain per ad account. In case you get into trouble you only loose one account not all of them.

JT

---

Home > Paid Traffic Sources > Facebook & Instagram