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Run logos on your landers for social proof? Take that shit off. (8)

01-28-2012 05:55 PM #1 ppchound (Member)
Run logos on your landers for social proof? Take that shit off.

Ok, so you have to admit that the image recognition tech used in Google's image search engine is pretty cool. With 'exact size' you can spy on IAB ads. Nice.

But as we know, every tool can be used to evil too.

Meeting up for a beer with an old buddy last week, he was telling me about some campany that uses similar tech to trawl the web for unauthorised use of logos. They make a cut from snitching on such sites/landers and taking a slice of the lawsuit damages awarded to the logo owners. I soon finished my beer to get down to some serious Photoshop eraser tool action.

Just sayin'

03-01-2012 02:32 AM #2 monkeysuncle (Member)

I've had an issues with a similar company like your friend mentioned. I was selling a shoe with a Heineken logo and they wanted to extort $7000+ from me, I was very afraid (I was young(er)), and went to see an IP lawyer who told me it's BS as the document they sent me was not addressed to me or my company and it was not even dated. Apparently they give Heineken a cut for the money they get from people. Their gimmick is they try to scare you in to compliance and paying a fee, which probably works on a lot of people.

03-01-2012 04:43 AM #3 blackberry (Member)

LOL, you guys use logos your not supposed to use?

03-01-2012 09:06 AM #4 ppchound (Member)

Quote Originally Posted by blackberry View Post
LOL, you guys use logos your not supposed to use?
Not if you're smart.

$7000 would be a dream next to what they could hammer you for.

I spotted a POF lander for a dating campaign belonging to a well known aff on this very forum only last Monday. It has logos from CNN, NBC, Fox News and others semi greyed-out at the bottom of it. You wouldn't like any of those companies pitbull lawyers on your ass. They'd be fisting your bank account for months.

Great on paper, dumb in practice.

Have I done this in the past? Sure. facebook 'like' images and facepiles you name it. Not any more though. All cleaned up now.

03-01-2012 09:37 AM #5 ibanez (Member)

Exactly. As long as you don't hustle offshore in the carribean you shouldn't use any logos at all.
Here's a way how to add more legibility to you landers without using any logos (in case you've missed it): clickey.

03-01-2012 10:58 AM #6 ppchound (Member)

Quote Originally Posted by ibanez View Post
Exactly. As long as you don't hustle offshore in the carribean you shouldn't use any logos at all.
Here's a way how to add more legibility to you landers without using any logos (in case you've missed it): clickey.
Sir, I like the way you roll. The thinking man's affiliate. My favorite type.

03-01-2012 11:22 AM #7 ari_ (Member)

Quote Originally Posted by ppchound View Post

I spotted a POF lander for a dating campaign belonging to a well known aff on this very forum only last Monday. It has logos from CNN, NBC, Fox News and others semi greyed-out at the bottom of it. You wouldn't like any of those companies pitbull lawyers on your ass. They'd be fisting your bank account for months.

Great on paper, dumb in practice.
If you're mentioned in those outlets or on their websites you can use them for as seen in..

03-01-2012 02:06 PM #8 dconstrukt (Member)

i use them on my site... but only the stuff i've been interviewed on.... got emails from each asking to interview and whatnot... so i should be safe... Clickbank even approved the usage.

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