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Spending below the bid limit (1)


04-17-2021 01:59 AM #1 leewyhertlein (Member)
Spending below the bid limit

Hi,
Just wondering why Google shopping ads impr. share starts declining spending below the bid limit like this?
https://social101.tinytake.com/tt/NT...Nl8xNjU4MzQwNg

It results in ROAS dropping. How to fix this?

Currently it's using manual CPC.

Also wondering what's the best Google alternative(s) for remarketing?
Just noticing Google doesn't allow healthcare products and need an alternative, and FB shuts down accounts in a month or two.
Based on my research so far, adroll requires enabling their disruptive cookie banner for EU and has bugs with WC.

Any suggestions?


Many thanks!



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