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How to run FB e-comm - 27 days - $242,190 (25)

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Hey, STM-ers, I have spent the last 2 months testing new niches. I have been running WH leadgen (auto insurance) since 2019 but I was always curious how e-commerce performs. I got a few PMs from Carousel by Jumbleberry so I wanted to give a shot. To be honest they helped me a lot with picking up the right offers and provided a lot of materials.

Some of you guys have already chatted with me or had video calls, so you know I am very helpful and responsive if you ask the right questions. I am feeling great if my guides help other affiliates. Do not be afraid to test new things!

This article will be one of three and I am gonna reveal: offers, angles, actual creatives and strategies on how to maintain the volume and scale.

Traffic Source: Facebook

Offer: Chefs Plate - $130 - CA

Highlights:
EPC - $11,35
Revenue for 47 days - $242,190.00




Top Funnel:
https://cook.chefsplate.com/plans

It’s a subscription service that offers food kits.

Angles I used:
Angle 1: AFFORDABILITY - Cook For Less, Starting As Low As $3.87 Per Meal.
Angle 2: CONVENIENCE - Skip Grocery Shopping and Get Dinner at your Doorstep.
Angle 3: EASE - Meal Planning Made Easy. You choose, We deliver, You cook.

I also used these offers & incentives putting them on creative and/or in texts:
- Get 50% off your first two boxes
- Free Shipping on your first box

My recommendation for targeting:
both Men and Women from big cities
Ages: 25-45 best performance, but 45-64 also works for me;
Devices:
Desktop performs the best, but the traffic from Facebook is expensive, so you need to find your angle. Both iOS and Android perform the same. Do not target tablets - the CR is 1.5 lower than mobile.
I tried to run it with interests, but it didn't help so much. Let fb optimise your your traffic by goals - more details go further.

Creatives: winning ones - https://www.dropbox.com/s/3xbth6u6px1mq7v/chefs%20plate%20top%20creatives.zip?dl=0

Don’t:
1) Use comparison ads with any restaurants or cultural dishes (e.g. Chinese food).People are highly sensitive to restaurants that are struggling due to the coronavirus pandemic right now. We've also noticed that ads that compare ChefsPlate's offerings to cultural dishes receive an overwhelming amount of negative comments. Instead, you can focus your comparison ads on other meal delivery services like Uber Eats, Goodfood, Chef CookIt, andMissFresh.
2) Do not use any misleading ads like: Get your $4 meal. It’s not allowed and won’t bring you any good results.
3) Do not use any fake reviews. The advertiser does not allow it.
you will find more ‘don’t(s)’ inside the Carousel network.

Do:
Check the offer - there's a list.

How to run it with Facebook:
I am not an expert yet, but I used these basics I learnt from YouTube:
1) run video ads to collect data needed for creating LAL (Lookalike Audience). What’s the budget and long? - It’s need to be enough to create LAL, fb will let you know
2) use those LALs while running Conversion campaigns (Initiate Checkout pixel goal) and create Custom Audience using this users;
3) run retargeting campaign with custom audience to get them back and buy with ‘Retargeting angles, offering discounts and special offers;
4) run Conversions campaigns with Purchase pixel goal using LALs (1%-3%) of those who Initiated Checkout but didn’t buy;
5) run Conversions campaigns with Purchase pixel goal using LALs (1%-3%) of those who made a purchase

FB Account management and scaling:
I am not going to persuade you by telling how exactly fb’s AI works and why it bans our ad accounts while we run WH angles, I just think it still can’t define what’s good and what’s bad. I don’t think we need to struggle and dig into it - it’s a waste of time. My choice - using agency accounts. These ad accounts are way more stronger, and have a higher trust since it was granted by Fb after verifying the agency. Yes, you can still have bans, but you can have as many ad accounts as you want and build a decent structure that helps you to keep running traffic w/o any issues.


My telegram: cassshy

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Agency accounts + great offer in hot niche + broad targeting with scaling potential + LALs = cha-ching!

Thank you so much @cassshy for another great case study! Looking forward to the others!



Amy




Sent from my iPhone using STM Forums

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do you have to create your own agency and apply to get an agency account ?

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gonna post Part 2 soon. stay tuned

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Awesome stuff, thanks for sharing

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Nice post OP

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Holy shit. Did anyone notice this?

Here is a dropbox file containing his winning creatives. Go steal them before he realizes the mistake!

Unbelievable how much free money cassshy is throwing around.

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Thanks for sharing! $242k rev wow. Can I ask what % profit margin?

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I would get rid of calculating other's money. It's a way no nowhere. It's better to follow the guide, just start doing something. Then you will get issues for sure. So you will have some specific questions to ask. I will be glad to help you

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Thanks bro. Sent you a pm.

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Fantastic case study.

Can you share how you were able to run the conversion focused campaign?

Did the Merchant allow you to place your own tracking pixel on their domain?

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Good case study, but and how you did with the landing page? could you mention about it because is important as well.

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Hi, your first point. Run video campaigns to gather data for LAL. What is the objective? Video views only or purchase right from the beginning?

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Which network?


Sent from my iPhone using STM Forums mobile app

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Hey Chefs Plate and about 20 other top health and beauty Ecom brands like Goli.com, Onnit (Alpha Brain and New Mood), Sculpt Nation (same brand as VShred), Glamnetic.com are all at Carousel by Jumbleberry, you can message me on skype: frasermaclachlan_2 or TG: frasermaclachlan can help you get set up.

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Yes


Sent from my iPhone using STM Forums mobile app

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Lol, did what?


Sent from my iPhone using STM Forums mobile app

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Meant just Video views, read attentive


Sent from my iPhone using STM Forums mobile app

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$11 EPC is absolutely insane.

Out of curiosity, could you tell me roughly how many conversions you had in your first $100, $1,000 and $10,000 in spending?

Would be a super useful metric.

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I am not sure, but the general ROI was like 35-45%

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GUys, this offer still performs well, but you need to use the Custom audience wisely

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Where do I sign up to promote this offer?

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Carousel by Jumbleberry:

https://partners.jumbleberry.com/sig...liate/carousel



Amy


Sent from my iPhone using STM Forums

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Thank you!

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Hey casshy, thanks for posting this. Awesome case study! Did you send traffic straight to offer funnel? Most examples I can find are sending traffic to an advertorial. Did you do the same?

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