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Facebook for e-commerce business (1)

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Everyone uses Facebook, and it’s the biggest social network with over 2.7 billion monthly active users as of the second quarter of 2020 according to Statista.
You can use social media to build awareness by setting different goals, mainly brands are looking for conversions which means generating sales and new potential customers. Likewise, you can sell products directly on social media channels (Facebook and Instagram) by a native shopping approach at your business account.

Benefits to promote your e-commerce business on Facebook:

• It’s free to set up, and it’s easy to make it work.
• It creates an interactive and distinguishes shopping experience.
• Users can shop directly from the feeds shortening the distance between discovery and purchase.
• According to Instagram, 70% of the leads use Instagram to discover products.
  
  

Tips to improve your sales:

• Post user-generated content and make the customers part of your brand.
• Use video content (Stories and Reels) and collection ads.
• Give customer service and manage incoming messages to deliver timely responses.
• Connect with your audience, so they can recognize you and search your products without your advertisement efforts.
• Post often to keep you on the top of mind.
• Analyze your performance with customizable reports.

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Home > Paid Traffic Sources > eCommerce