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Query related to Facebook/pixel/conversion (6)

04-09-2021 09:31 AM #1 gyrotron (Member)
Query related to Facebook/pixel/conversion

Hi forum mates. Hope you all are well.

Please help me with this confusion about Facebook events.

As I am using same facebook pixel for different niche offers, I am using 'Lead' as event for conversion ads. Should I use same lead event for all the offers as offers are of different niche or should I create a custom conversion and use that custom conversion while creating conversion ads?

My confusion: Will Facebook be able to optimise properly if I use same Lead event of same pixel for all the niches that I run. A detailed light on the topic would really be helpful

Thanks

04-10-2021 08:31 AM #2 gyrotron (Member)

Originally Posted by gyrotron

I hope the question makes sense

. I dont know.. I am expecting a reply.. I am newbie so question might sound weird .

04-10-2021 05:46 PM #3 stickupkid (Senior Moderator)

I advice to allocate one pixel per offer, not different ones/niches on one pixel. Use lead if the conversion is an actual lead indeed, hard to tell if those others offers also are CPL but yes put them all on lead.

Let me adjust the title since it states "iOS update" and you dont mention it anywhere.

04-10-2021 06:05 PM #4 gyrotron (Member)

Originally Posted by stickupkid

Thanks for reply.
Yes all are CPL offers. Isnt it a good idea if I create custom conversion for every offer and use it?

04-10-2021 06:33 PM #5 stickupkid (Senior Moderator)

Originally Posted by gyrotron

Thanks for reply.
Yes all are CPL offers. Isnt it a good idea if I create custom conversion for every offer and use it?

Why does that give you better results I wonder. the custom conversion is developed for people who cannot place the pixel on the "thank you page" of the advertiser. They can put the pixel on the CTA button for example and create a "conversion", although it isn't really yet. I am guessing you have the pixel on the advertisers page?

04-10-2021 07:24 PM #6 gyrotron (Member)

Originally Posted by stickupkid

Why does that give you better results I wonder? the custom conversion is developed for people who cannot place the pixel on the "thank you page" of the advertiser. They can put the pixel on the CTA button for example and create a "conversion", although it isn't really yet. I am guessing you have the pixel on the advertisers page?

Yes I have pixel on advertisers page

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