Home > Vendors >

---

Repurposing Your Facebook Ads for Taboola: A Practical Guide 💯 (1)

---

At Taboola, we're experts on campaigns that run on news sites and other sites that regularly publish content. Basically, everything outside your standard search and social campaigns.
Today, we're sharing our expertise to support you in adapting your Facebook campaigns for those sites, specifically for performance marketing goals. With these tips, your transition will be short and sweet, and set you up for success.

Here are the top highlights, please access full blog below! 👇🏽

The Consumer Mindset: Facebook vs. Taboola
In both cases, consumers are open to discovering new things. They might not be looking for your brand or service specifically, but might be interested in you if you do a good job grabbing attention and grabbing their interest.
Because of this similarity, it can be quite easy to adapt your Facebook campaigns to work on news sites Because of the context and the user mindset though, some creative shifts will be necessary.

Creative Strategy
On social media, images are more likely to be filtered, photoshopped or run through a design team, and therefore, ads on Facebook might look more beautiful. Ads on publisher sites, however, are often places in context with images from reporters, and might look more like what you'd consider 'real life.'

Let's dive into exactly what this means for headlines, images and videos.

Adjusting the Headline

These best practices will help you adjust your headlines quickly:

• Focus on one headline.
• Provide information instead of a hard sell.
• Be concise.
• Test your headlines before you run them.

Comparison Example:

Facebook
Taboola

Images

1. Be authentic.
2. Limit the amount of text on your image.
3. Use people in your images.
4. Keep it focused.
5. Stick with the right specs.

Example:

Facebook
Taboola

Videos for Performance Marketing
Video creatives grab attention no matter what the platform, and can support brand awareness goals in pretty much the same format across Facebook and news sites. If you're looking for traffic or conversions, there are some differences.

• Keep it short and flashy.
• Don't look like a banner.
• Make a still image move.
• Trim long videos.
• Sometimes, you'll have to adjust the video size.
• Stick with the right specs.

Example:

Facebook
Taboola

Targeting Techniques
On news sites your strategy should be similar, with a few nuances:

• Test one campaign with no audience parameters.
• Test one campaign using your social audience.
• Same advice, but by site.
• A/B test one thing at a time.
• Adjust your creatives to your new audience.

Bid Like a Pro

• Pause creatives that aren't converting.
• Consider modifying bids on individual sites.
• Lower your bids if you can.
• Block sites that don't work.
• Increase bids where it matters.

Measure Right for Fast Success
A/B testing should be your holy grail, and to really make sure that your ads on news sites are working for you, you'll need the right tools in place.

Tools

• Use pixel tracking.
• When attributing success, consider the whole funnel.

A/B Testing

• A/B test often.
• Don't be afraid to test.

Re-allocating ad spend to new platforms can seem like a big undertaking, but in reality, a few shifts in your strategy can set you off and running on a new platform in a short period of time.
As you look to diversify your media mix, consider advertising on news sites to bring in new audiences, impact your entire funnel, and to start seeing success as quickly as possible.

👉🏾 READ FULL BLOG HERE 👈🏾

We drop in more explanations and examples for all of our recommendations above.

---

Home > Vendors >