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What is the systematic way to deal with performance drop in push (11)

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Hi push experts,

I have a push campaign running for about a week with performance gradually drop as illustrated in the figure below


As you can see today it turned red. I also have several other campaigns facing this same performance drop issue.

I would like to seek your advices how I should deal with this situation in a systematic way to keep the campaign running longer.

From what I read on the forum, there are at least two approaches

1. This one is from @twinaxe
Look at the long term result, set an automatic rule in theoptimizer to only pause the campaign if its ROI drops below 10% after 7 days running. By doing this I think you hope that the campaign performance will improve one day. However if it's not, then all profit we earn at the beginning will be gradually eat up at the end. So is this approach based on your long time observation when running multiple campaigns or do you have any rule to stop or keep running performance-drop campaigns

2. This one from @vortex on her 40-day tutorial
Pause campaigns on a bad day. By doing this I think our profit will not be eaten by the lost caused by keep running it on the bad days.

So in my particular case, what is your advices ? Is there any systematic way, any rule/threshold we should look at to decide which approach above we should follow or above approaches are just individual's preference.

Beside optimizing creatives, is there any other ways to increase the conversions again or we just move on

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It seems that there is rather a drop in volume.

It´s normal that you receive a traffic boost in the beginning of a campaign so check if your creative CTR is competitive.

Otherwise test new creatives, the higher thew CTR the more traffic you will receive.

Same with bids, check if your bids are high enough.

Really man, don´t think about Optimizer yet.

At this point you don´t need it, the money is better spent on traffic.

At first it´s important to identify why the performance drops.

In your case it´s not that the offer is converting that much worse, you don´t receive much volume anymore so the issue is probably at the trafficsource.

This means that it´s either related to your bid, your creative or your targeting.

Things to check:

1. Creative CTR
2. Bid
3. If your targeting is too tight, if yes open the targeting for more volume

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The most important thing you can do to fight ad fatigue is to continue to create new creatives every couple of days. We know it can take a lot of time, but it can seriously help improve the life of your campaigns and their overall profitability. Even so much as changing the title around can bring some campaigns back into the green.

You can also target fresher or more active users which would decrease your overall volumes but help prolong your campaign success.

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Or.

Just duplicate the campaign every time the performance drops

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Based on your recommendations I'm updating the creatives and will let you know the outcomes. Anyway just out of curiosity, if we have to update the creatives on few days basis, how you @twinaxe can manage it because I guest you must run hundreds campaigns at the same time and I don't think it's efficient to do this manually.
@jaybot: I did duplicate the campaign in the traffic source. I just wonder does this make any difference between duplicating the campaign and create the new campaign from the beginning (I'm using Prospeller). I do remember @vortex also recommend to create a new campaign completely but I still haven't done it yet due to my laziness.

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Hi guys, I have one more question

When I kept running the campaign and revising the creatives, there are some zones spent more than 2xpayout without a conversion but these zones did have conversions before the performance drop. In this case do I apply the rule "pause the zone spent more than 2xpayout without the conversion" or should I keep these zones running ?

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I don´t, I do it same as @jaybot and just duplicate/clone the campaign.

Duplicating is faster.

When you duplicate you also get the exlcuded/included zones from the original campaign so it´s basically a somewhat pre-optimized campaign.

Check for the reason of the performance drop, if it´s related to the trafficsource or to the offer.

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@twinaxe: Regarding my performance drop, I have a chat with my AM and he said "don't push for that carrier right now because it's not performing". So that means the reason is not my "creative", also not the "bid". I don't understand what is the reason of "the carrier not performing well" because it seems out of our control. Do they ask the network stop promoting the offer ? How the mobile carrier can affect our campaign performance ?

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It probably means that traffic from that carrier isn't performing well for the offer owner. It could be that it isn't converting well for the flow, or more likely they are having a poor time monetizing it and are scrubbing leads to avoid losing money on traffic.

Ultimately it doesn't matter, the solution for you is to avoid that carrier in your campaigns.

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@iwanttofly : It's different in my case. That carrier performs very well from the beginning until my performance drop. So I wonder why the carrier is performing well, and then one day it no longer converts. Does this often happen for you ?

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As I said, the offer owner is probably having a hard time monetizing the leads and is scrubbing. Stop sending that carrier.

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