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Looking for some good offers to run in outbrain (58)

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Hey everyone, I am new here in STM.
I have started my native journey a while ago after I was too exhausted from FB and already ran a few camps on OB and read @vortex outbrain tutorial as well.
I have tested a few ecom offers of 25$-45$ payout on AU with some conversions but ofc still with negative ROI after something like 1.5k spent.
now I am wondering if to keep testing these kinds of verticals offers or to try CPL/CPI offers/other verticals/other GEOs/lower payouts.


could be important to mention that I have worked with Adplexity for spying and with Voluum for tracking.


thanks in advance everybody here, looking forward to getting the helpful advices of STM members to start and making profitable campaigns

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I would try as many different things as you can, as long as there is strong evidence they may work (other people running them on natives, similar offers running on natives and solid stats from AM, etc).

The big difference between facebook vs native is that on facebook you can market to small niches of people based on interest, so at any given time there are thousands of offers making money on facebook. On native though its everything vs everything for the most part, so any offer has to compete with every other offer, and as a result only a relatively small number are competitive enough to work at any given time.

With that said, certainly as you get better and better at running traffic on there your likelihood of success will increase, etc. That only comes with time and practice, so the more practice you can get in in the most cost-effective manner the better.

Also don't hesitate to try a little creativity. You don't want to try to reinvent the wheel as that almost never works, but if you can take something that's working and change it by maybe 20-40%, that can be the best way to pull ahead of the pack and get some green campaigns going

Also make sure you're passing conversion data of course and measuring your lp ctr's and try to block the bad pubs on the account level.

Or get @platinum's wonderful product TheOptimizer and let it do it for you

Hope that helps!

-Jack

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hey @jack_l , thank you for your response, I appreciate it!




as to your explanation about the difference between FB and native - according to the fact that in OB for example there is the option to target by interests which similar to FB and you still talking about that in native is everything vs everything for the most part which meaning that would you suggest to focus mainly in RON camps? the interest targeting tool doesn't work well in OB?


as to the data - could you give me some basic rules about optimizing and block sections? about the desired LP ctr I have to aim to?
about the ADS ctr? and if I have to optimize towards ads CTR?

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Hey @sportex - great questions

I'm gonna combine my answers to the above with answers to the other ones you asked separately, just so they're all in one place and folks can benefit from them

1. Regarding Interest Targeting on Outbrain/Facebook, it just doesn't really work yet in my opinion... I don't know anyone successfully making it work at least... and even what they have is nothing compared to Facebook... on Facebook you can say "I want to only target women age 45-50 in Texas and Oklahoma with blonde hair and green eyes and household incomes above 100k who have 'liked' the Cool Ranch Doritos fan page in the last 180 days" whereas on native its like one one millionth of that granular lol. Plus like I said, it just doesn't work at this point as far as I understand.

2. If you sign up for TheOptimizer with @platinum, I believe it will have ready-made Outbrain rules in it you can use or at least examples you can replicate. Or search through old posts from @platinum and there should be lots of screenshots of examples.

3. Re: split-testing landers, if you need to do it without php redirects or similar redirects, you can create two separate tracking links. I use Thrive and to do this you don't need two separate campaigns, you just create a 'Rule' within your campaign based on url parameters. So the rule would be "lp=0002" and you'd set landing page 0002 for it, and then you would add "&lp=0002" to your campaign link, then you'd have the regular campaign link that links to your default landing page and the campaign link with &lp=0002 would go to landing page 0002, and this way there's no redirects but you can still (sort of) see the performance of each. Far from perfect though certainly.

4. As far as offers if you look at my post history I believe I posted about that like a month ago and listed quite a few... but anything you see on Adplexity basically... car insurance, life insurance, medicare, funeral plans, dating, antivirus, vsl's from Clickbank, ecom products from Jumbleberry/DFO/Giddyup, etc. Finding good offers is by far the hardest part of native in my opinion.

Hope that helps man

-Jack

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Thank you for the PM @sportex, I appreciate the kind words. I'll respond here so others can see it as well.

I can't say I have achieved great success, but two things I can share so far. Some of which has been touched on here and elsewhere in STM.

1. Budget accordingly. I saw a FB post where someone was stressing out because they had spent $400 on a $100 payout with no conversions. I suspect even @jack_l and @platinum experience that from time to time. And for a newbie, that is a very common occurrence. Right now one of my campaigns on Taboola lists over 600 placements having received impressions in just a week. Assuming you ran your $25 AUD offer to 1x on all 600 placements, that is a testing budget of $15,000 AUD to fully test out every placement. If your offer is $10, then that budget drops to $6,000. You can further get this number down with point #2 .

2. Cut aggressively. You need to come up with rules that you can apply on your own or with a tool such as TheOptimizer that you can use to aggressively cut placements that don't stand a chance. Ultimately it needs to be based upon your data, but LP CTR is a good one to use. If you find profitable placements have a CTR above 30% as a minimum then after a certain number of clicks, cut anything below say 20%. Now, these numbers are just an example, you may have a better or lower CTR, a lot will depend upon the offer as well as the landing page and the ads you use to get people to the landing page. The more placements you can identify to cut prior to reaching 1x spend, the smaller a testing budget you'll need to optimize the campaign.

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Hey @jack_l , thanks again for your detailed answer, it is really helpful!

1) so, according to your answer, i can guess it will be better for me to run on RON camps and leave the interest targeting option. however, since OB has a really wide audience which includes a lot of poor placements/pubs, I guess I have to cut aggressively from the beginning? what brings me to the next section.


2)so, as long as I don't use the optimizer yet, you mean that I can search for the screenshots examples of platinum from the optimizer about rules and to get inspiration regard which ones to adopt for me and for outbrain specific in this case?


3) I think I got your idea, just to make sure, we taking about one campaign into the tracker (Voluum in my case) which includes a rule that provides me two different tracking links which I have to set up into the outbrain camp in the content section? as long as we talking about redirectless it's mean it about "lander tracking link" (with my domain and suffix tracking code) and not campaign tracking link(which belong to the redirect method with tracker domain according to Voluum working method) guess if it's working for you in thrive, could I do the same in volume?


4) I will search for your post which you talking about, in the meantime, i would like to ask you, I have seen a few recommendations in the forum which said that it is strongly recommended to run low payout offers at least for the beginning in native, do you support this argument? or not necessarily? and if you do, it's about CPL/CPI offers? like car insurance/life insurance or app install like dating and antivirus which you mentioned? working well on outbrain? about the ecom products you mentioned, I already have taken offers from DFO but with a little bit high payout and this is the reason i wanted to get your advice here if it could be good to continue with these type of payouts. btw, they have other verticals as well, have you tried to take an offer that is not ecom from them once?


thank you very much buddy, you're really help me

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Hey @iwanttofly, thank you for your answer, i appreciate it!

1) I know that ultimately it's all about budget, and this is the reason I have started this thread, in order to find the correct way to test as much as possible without broke my wallet completely until I will be able to enter the green zone.
ofc I take into consideration that native stuff is not a cheap business to get in, just look for the right offers for me to start with.


with that said, I guess I'd rather adopt the second way you have suggested me for testing.


2) so actually in order to be able to test enough placements but in tandem to keep cut aggressively, would you suggest me to cut according to LP CTR? as I understand, this is the most important indicator? could you give me some general numbers about the range percentages which consider to good ones? or those who consider as bad ones? just in general, again, I got the point it depends on my personal stats per offer but just to get a general indicator. and what are the other important KPL's do you take into consideration during your optimizing phase?


thank you buddy!

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Everyone SAYS they understand and have the budget to test. Very few have it and the fortitude to test. Even I am guilty of this at times. A budget for native testing needs to be several hundred times the payout to give yourself a fighting chance. Yes, you will get some back on conversions, but there will still be losses.


That is really going to depend upon the offer and the lander. Which is why I say pay attention to your numbers. Plus I haven't run enough native to really give good recommendations on this. Hopefully jack_l or platinum can give you some feedback. As a general rule of thumb, the more heavy lifting the lander does, the lower the CTR will be. Thus, an advertorial lander will have a lower CTR than a simple "Click Here to Play" lander for a VSL offer. But it isn't that simply either, a higher CTR doesn't necessarily translate into a higher Traffic Source CR. After all, many offers aren't VSLs, especially lead gen. So you can't run that Clickbank Style with a headline, maybe a sub headline, and a huge image with a YouTube style play button superimposed over it.

I highly recommend asking your network AM what kind of CR they are seeing on clicks to offer, broken down for your Geo and Native only. They may even know what is the typical LP CTR for the offer as well. There are 3 levers when it comes to profitability: CPC, LP CTR, Offer CR. If you know two, you can determine what the 3rd needs to be in order to break even.

So let's use your $25 AUD offer an example. Let's assume you are paying $0.40 CPC, and the offers converts 10% of the clicks it receives. At $25 payout and $0.40 CPC, we know we need to convert 1/62.5 is breakeven, so it has to convert 1 in 62 clicks. We also know that it will convert 1 in 10 clicks, as that is the offer CR, 10%. So we need to get 10/62 clicks to the offer to get that conversion, which is ~16% LP CTR.

Therefore, with a $25 AUD payout and a $0.40 CPC with a 10% CR you now know that a ~16% LP CTR is needed to breakeven. Move any of the numbers and the LP CTR will change as well. But this gives you a rough idea of how well your LP is doing, and can be used to judge the performance of placements and landers. Your data is still always king though. If converting placements have a lower LP CTR, then it strongly suggests the issue is the lander and not the placements.

The Optimizer has a tool to help calculate this as well, but I find doing it by hand can help better understand what is needed.

https://special.theoptimizer.io/tools/calculator

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All of the above x10 - very well said!

I would add @sportex that for blocking bad placements by landing page ctr, it doesn't matter that much what the lp ctr should be, its more about blocking those placements that are way below the average.

So say you start running a Clickbank VSL on Outbrain with a little mini-advertorial... and the average landing page ctr is 37%... well, then, I would probably block anything under 10% if I was trying to block aggressively... presuming they had a statistically relevant number of clicks (say 30+).

On the other hand, if you're running a Life Insurance lead-gen offer where the average landing page ctr is 10%... I'd probably only block the placements with 0% lp ctr's after like 30 clicks.

Usually its pretty easy though because most of the placements will relatively 'normal' landing page ctr's and then a few will just have a outright 0% one, or 1% or something... and often they'll have weird names too and just not be placements that inspire confidence...

Those are the ones I would block on an account level.

Then if one is kinda low but the name of it sounds legit, maybe just block that one on the campaign level so you're not permanently closing yourself off from it.

And then I would ignore the ad ctr of the placements entirely - that has more to do with how the widgets are set up on the page and the page's architecture, so I don't look at that at all, only the comparable ctr's of the ads within the campaign.

Luckily Outbrain is pretty black and white in sending more traffic to the highest ctr ones, so generally if an ad is just not getting any clicks that's because the ctr is low.

As a result, you wants that have both a high ctr AND a high conversion rate.

If you get an Optimizer subscription I'm sure we and @platinum will gladly tell you some rules to set up

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Had to spend my weekend away from my phone and notebook, as I was totally loosing the sense of time - we're definitely spending too much time behind these damn screens.

I see both @jack_l and @iwanttofly have shared some answers, I hope I'm not too late to add some of mine.

101% agree with Jack regarding Native interest-based targeting, it doesn't deliver like people would expect to.

Interest-based targeting on native is mostly dictated by the website/article category, rather than people's actual interest. It might sound like a viable way to target people that show interest on a specific topic, but that doesn't add any guarantee in terms of results. Those few times I've tested targeting people by specific interest ended up in big failures. All I noticed was a lower audience reach, higher avg. cpc and worse results.

On facebook or other social networks its a totally different story. These platforms have been profiling people for quite a long time now and know what kind of content and ads people engage with, hence their interest-based targeting works best compared to native.

Indeed we do have some really generic rule examples in our platform, although I personally think they mostly help with getting a better understanding on how to create the right rules and what metrics to keep a close eye on. As @iwanttofly mentioned earlier, the best way to create your optimization rules would be to use the information you have for the offer you are promoting, along with the stats you're getting from the first few days of your campaigns.

It is really hard to give suggestions about optimization rules or best-practices when you have 0 insights from the actual offer/campaign, because every offer has different performance patterns.

Consider this:
Some might be using landing page template A, some template B and some others template C. Even though they might be promoting the same identical offer with the same payout, their results will most likely be a lot different just by considering the different performance ranges of a landing page template. On top of that, it's worth emphasizing that both the ad and landing page copy make a huge difference in terms of results.

In a situation like the above the rules that work for some might be too aggressive for some others, and far from the level of aggressiveness for some others.

@jack_l it's been a while since I last used Thrive, are you using redirect rules to split-test landers from the same traffic source campaign or two different ones? Not sure I understood the goal here, sorry. 😅

I don't remember all the posts I have shared rule examples on tbh, but you can definitely find some here (with some explanations too):
https://stmforum.com/forum/showthrea...arch-Arbitrage


@sportex please find below the answers to your DM questions:

1. Google Optimize is definitely an option worth testing when it comes to A/B test specific sections of the landing page like headline, main image, call to action, etc. It is important to do a proper implementation of it to avoid flickering or other issues with the landing page that can even cause some extra loading time sometimes, but in general it tends to work pretty well. It doesn't have a complex setup, cause inside of GO the changes you will make are mostly visual using its extension.

2. About what offers to promote, it is really hard to give recommendations. This has to do a lot with the budget you are you capable of "risking" and what offers you like to promote, and can be really creative with.

I've had it very difficult myself promoting offers I've never liked.

For instance, around one and a half years ago, a close friend of mine that owns a Forex call center and does some really crazy numbers in the space asked me to run some lead generation campaigns for him. I was a bit hesitant in the beginning, but considering our 10+ years long friendship I had to at least give it a shot for him. I had everything on the table, unlimited budgets, preferential revshare terms, total control of the funnel from A to Z and no competition at all for the offer I had to promote, cause it would have been "my own offer". Long story short, we ran traffic for like a month with interesting results, but in the end I gave up cause what I was doing was against my beliefs and wasn't enjoying it at all - indeed was stressing me out.

My advice would be to focus on the verticals/offers you enjoy running and have enough budgets to support them. All the rest will come with practice and experience, in the end it won't be that hard to turn a campaign profitable on native or any other traffic source for that matter.

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thanks again for you answer, @iwanttofly. it was really helpful.

You're just enccourged me to be in the right side with those things , so thank you, honestly



it is really good stuff and intersting calucaltion which i dont know befroe and i sure will be helpful for me to get a genrel ideat about which numbers i should to aim for. btw, after how many clicks more or less have you started to look forward for this numbers? say 30 is enough fair per section? and about the LP CTR data which you suggested me to ask from my AM, its kind of data which usually thay can provide?

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The answer is, what your data says. Yes, I know that isn't what you want to hear. It isn't what I wanted to hear. However, there is good news.

As soon as you start running traffic, the data will make itself clear. Go back to what @jack_l said. You don't have to know right away what your LP CTR is or should be. You can simply look for the outliers, the 0% CTR or the 100% and no conversions. As to how quickly to block the those with no conversions, look at the ones that have converted. Hopefully you get some quickly off high volume sites, and if you don't that is something that should concern you. From there you can see what kind of LP CTR you are getting. So if CNN.com has a 15% LP CTR and has converted, then it is safe to assume 5% won't cut it. Probably not even 10%. So you find all the widgets with X number of clicks and a LP CTR below 5% and turn them off. Now the question is, how many clicks do you want to give them to decide? 30 clicks means you should have 4-5 LP clicks to be around 15% LP CTR. Surely you could cut anything with 0 LP clicks at that point, perhaps anything with only 1 or even 2. You could even try to tighten up that 30 clicks, you may cut some sites that ultimately would have been profitable. However, right now your budget is limited so you do need to be aggressive in cutting.

As to getting the LP CTR, just ask. Don't overthink it right now. "Hey Mr. AM, you said I should run offer 1234. Can you tell me what CR it has on Native in the GEO? Especially Outbrain as that is what I plan to run. Also, do you know what kind of LP CTR affiliates are seeing?"

Quite likely they don't know or won't share the LP CTR, which is ok. Then you just rely on the data you gather. Even if they do share it, don't take it as gospel. Just use it as a guideline. If most affiliates are seeing 30% and your average is 10% on those that convert, well you know you probably need to work on your Landers. If the average is 30% and you're getting 25%, then your focus should be elsewhere besides your Lander, unless clicks from it just aren't converting at all.

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thank you again @jack_l , it was really helful comment

so, just to make sure, when it comes to placements optimizing and cutting, the first factor i should take into considertrion is the LP CTR?

would you suggest me to use a general rule which say that after 30 clicks to block any sections with 0 LP clicks? it is a kind of useful one? and after that and accocrding to your things, a rule which say that after a 30 clicks to block the sections with the lowest avarge compare to the others?

sorry but I dont sure if i got you here, you mean when it comes to Ads optimize are you cutting by the lower ones compare to the others? and btw, how much imperssions the ad has to get if we want to be fair enough before could we consider cutting?

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Well, the lp ctr doesn't really matter by itself... the conversions and epc is all that matters... but you can use the lp ctr to find and block bad websites much faster than waiting for the first conversion to come in from that site (or not come in). So its a good "front end" KPI you can use to determine which widgets to block.

And then yes, it depends on the offer and traffic source and landing page, but if you're overall lp ctr is 40%, I would probably block any widgets that get to 20 clicks with 0 lp clicks... on the other hand if you're overall lp ctr is 10%... I might wait til 30-40 clicks with 0 lp clicks to block... there's no exact rule as it always depends on the other factors... but yeah, basically that's a common way of finding and blocking bad widgets

Re: the final question, I was just saying that Ad CTR of individual sites is usually irrellevant, and doesn't correlate with EPC, because it is usually just a result of how many other ads are on the site (a site with 50 ads per page will have a super low Ad CTR on your individual campaign stats because there's so many ads, whereas one with 3 ads per page will have a super high Ad CTR on your individual campaign stats, but that doesn't tell you whether the people clicking are going to convert or not).

So yeah, when you're looking at what sites (widgets) to block vs which ones to keep, the two metrics you want to look at are 1) Landing Page Click Through Rate (aka lp ctr), and 2) Earnings Per Click (aka EPC).

Hope that helps

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hey @platinum , thank you for your detailed answer, i appricate it

So, even if after a checking with experts like you I find out for some generic rules to adopt and work with, wouldn't you suggested me to work with at least some of them from day one of the campaign? just after a few days of traffic and data which i gather and could get insighst from? there are'nt ones which i could use from the begining in order to save a bit budget? for exmaple insights i could get from my AM like CR , EPC ,etc..

@jack_l in fact, i did check it with my OB rep and he told me if i would use two URL's in the same camp OB won't send the same amount of traffic to both of them so it will be a little bit tricky to making an AB testing for lP's that way. guess i should to find another way for this issue when it comes to OB.

I made a little cheking about this tool and got the main things about how it is working and what i can get from this tool but the only thing i couldnt understood, there is anyway to pass the data about the diffrent LP's from thg google optimize to the tracker which i work with? (Voluum) I have seen that google taking about connect it to Google analytics but guess it will complicate the things as soon as i work with external tracker.
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I really got your main idea here and sure it will be ideal to promote offers that i could like, also , I could connect to your story about the forex office because for me it also could be hard to promte something that against my beliefs, but my point is that at least for my begining with native, I look for some offers that could be as simple as possible to convert, as cheapr as possible to test as much as posslbe (low payout i guess) in order to get as much exprience as possible within a budget which could fit me(i take into coinsidetrion that it will cost me at least a several thousndts before i could enter to the green zone) so this is the reason I wrote this thared , in order to get your recomandations about which offers could fit to my begining needs and goals.

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Hey @jack_l thank you again

Ok, so actually it is not something which i could determine as a rule from the begining of the camp right? as to your things, i have to wait for some point which i could look on the avarge lP CTR and then will be wiser to star blocking widgets? the question is when this point will be? after some spent per setcion or after some amount of clicks per section?

sorry about my lack of knowledge buy how actually i can see the AD CTR per section? I didnt see this spesific kind of data into OB dash or in Voluum dash.
anyway, as you say its not really supposed to worry me, however when it comes to ADS optimize, say i start with 10-15 ads and aim to finish with 1-2 winner one/s (let me know if i am wrong) , i have to cut the poor ones by EPC and LP CTR? and the point which i could be able to start cutting ads by this metrics will be after 1 or 2 XCPA ? just look for better understanind about the order and the right way to do my optimization

and btw, i wanted to ask you, as a one who have an exprience within camps in OB ,sweepstakses it is somehing possible to run there?

thank you buddy

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Would love to connect with you if you're looking for another ecom offer to promote!

We're promoting our best-selling jewelry collection this Mother's Day - our 2nd biggest annual holiday after St. Patrick's Day. Our target countries are US, CA, Europe. We've been promoting with Facebook ads and email marketing only for the past years but this year, we're looking to expand our traffic with affiliates.

Here are some metrics on the funnels we promoted during our St. Patrick's Day campaign:
CR above 4%
AOV around $150
Return rate less than 1%
Chargebacks below 0.5%

Landing pages we used:
https://promos.celtic-knot.com/
https://offers.celtic-knot.com/

Let's connect over Skype if you think it's a fit to work together!

Skype: live:.cid.b4dfa6ebd2d4828a

Cheers,
Bea

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You can definitely use preliminary info you get from your AM in regards to the offer to start creating rules. That's where I start from as well. The thing is that as you start sending traffic to your campaigns, you will have to move to your optimization based of your own campaign stats. This way it's more realistic and suitable to your campaign.

The thing about generic rules on why they are tricky to be suggested, is the fact that different countries or audiences have different behaviors, same is the thing with bid levels. For instance, you can easily run a straight sale offer on well developed European countries or US. However, if you try to run the same flow in Thailand or Indonesia, most likely it won't get even close to the results you could get from the mentioned countries. This is mostly due to the fact that 2nd and 3rd tier countries tend to show a lot of friction taking out their bank card to submit a payment, maybe some don't even have it, hence that is why COD works best in such countries.

Besides the above-mentioned differences which I believe you already know, there's a significant difference in the bid levels, from one traffic source to another, and from one country to another. It has to do with the competition level, sometimes influenced by the ad strength, etc. Since the bids tend to be different, so has to be the optimization approach if we want to focus on results and positive ROI.

On the tracker you will have a single landing page, variations of which are managed from Google Optimize. To see which variation performed better than the other, you can add GTM to the lander too and fire custom conversions based on specific IDs added to your lander call to actions.

To avoid getting into very complex things, what you can do is firing custom conversions for each landing page variation view. Simply add an URL parameter on each of the variations including the original one, then fire custom conversions accordingly based on the URL parameter value using GTM.

From what I can tell from my own experience lead generation offers tend to be less hard to convert as opposed to ecom offers. Obviously it has to do with the payout and the test budgets you need to invest on each of them, however it is easier to make decisions on a low payout offer ~$10 a conversion rather than a mid range ~$25+ a conversion.

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Hello, i'm Mary, i'm from Areosmedia. No we are looking for new sources for our direct offers crypto/casino/nutra by CPA/CPL. PLease ping me in skype: live:.cid.6aefe55bb4d82873 or by email: maryc@areosmedia.com

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Hello,
Are you looking to run Insurance CPL? Mobinner is looking for some really good pubs to run direct CPL

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hey buddy @platinum , thank you for your answer

All the things you said absolutly make sense but I want to ask you more spesific question based on my case.
I promote now an ecom product in UK on OB , the payout is 30$. I have ran it for a few days already with -30% ROI (10 conversions already).
I have start with 0.6 CPC accoring to my rep advice, and know i have to strat get it down grdaually in order to be able being in the postive zone. I alreday get it down to 0.51 but still with negative ROI which mean i have to contuinute get it down.
so, when it comes to the CPC, there is a spesific way could you sugesset me to decide how much to take it down every day?

Rules - I completly got it that in order to determine rules it has to fit to my specific campaign data. however, i alreday set a generic rules like increase the daily budget when the CPA is low and blocking section with 1Xcpa spent with no conversion which i thougt could be good rules for me even before i have any data from the camp.
now, after i have gathred some data, which important Kpl's would you suggest me to looking in order to determine some another rules and how much data could be enough to know if it is the right point to come up with some rules? some amount of imperssions? clicks on the AD? LP clicks?
since i undestood from all of you here @platinum @jack_l @iwanttofly that the LP CTR and EPC are the most important KPl's when it comes to block setcions , which rules would you suggest me to set up accoridng to those Kpl's? block section with 30 clicks and 0 lp clicks? block section by x% below to the avarge LP ctr? (my avarge is 20%) and how about the EPC? and btw, i have ran with semi-auto CBS , whould you suggest me to run with it during all the camp or maybe to consider the CPA target in some point?


first thing i want to ask, when it comes to google optimize and OB, i can use it just for split of variations and not of two completly diffrent landing pages? (like the redirect could provide)

and just to make sure I got you correctly, I already use GTM custom conversion in my lp so i have to connect to google optimize with the GTM and once i will creat some varitions on my page using google optimize, i can see who will be the winner by stats accroding to my custom conversions? (LP Clicks, some time on the page, etc..) those stats i can see into google optimize?



when you talk about lead generation, would you suggest me some specific ones? like life insuarnce , car insuarnce? or it could be any lead genartion (when we talk about OB and what work better or less over there) and btw, sweepstaks it is something which i could run in OB?
and how about CPI offers like app instalss? ( i have read a case study of fantastic app install campaing on taboola)

sorry if it was too long, but your anserws are really important for me, thank you again man

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I'm not really sure I understand your optimization strategy with Outbrain. I'm not sure if it has a SmartBid AI like Taboola where it will adjust the bid based upon the perceived value of the site to the campaign. So I'm not sure if you should be tweaking the CPC or focusing more on site and ad optimization. I suspect those will be more valuable, but hopefully someone with more experience on Outbrain can chime in as I have never run traffic on it. Also I'm confused why you are increasing budget when you haven't gotten the campaign positive.

As to your rules, again, use your data. You've found out your average LP CTR is 20%. So if a site has 20 clicks, a 10% LP CTR and no conversions, do you want to keep buying traffic from it? What if it has 30 clicks, a 10% LP CTR and no conversions? Or 30 clicks, a 15% LP CTR and no conversions? You need to decide, but those are the kind of questions you should be asking from your data.

With that plus blocking at 1x to 2x payout, I think you can eliminate most of the unprofitable sites. The last piece I would look at are the ads. Are there any well below average, and again I'd use the same metrics, LP CTR and spend vs payout, but I would set the numbers higher. Maybe cut ads that are unprofitable by X ROI at Yx spend. Like maybe any ad with a -50% ROI should be cut at 5 or 10x payout. Also, any ad with a very poor LP CTR would be a candidate to cut as well.
@jack_l mentioned EPC, so I will let him address that. To me, that comes more into play with a site that has converted, but isn't profitable.

I have a strong suspicion that you can get to breakeven if not profitable just by cutting sites and ads that are clear losers. If that isn't the case, that my belief at this point is that the ads, landers and/or offers are not strong enough. Tweaking bid on a site level, cutting regions in a geo, OS, etc. is just eking out additional profit, not getting to breakeven and initial profit.

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Hey @iwanttofly , thank you for your answer man, it always good to hear your opinion and I am glad that you are sharing with me this valuable information.

Im using semi-automatic CBS which i guess is something similar to the Smartbid into Taboola according to the things you metnioned.
I have got down the cpc every day a little bit according to my rep advice, in order to let the camp to run more hours at the day and ofc to recieve more clicks after i have strated with competitive cpc in the begining of the campaign.
as to the sections, I have set up a rule which said to blocking the section after 1.5Xcpa spent with no conversion.
I didnt mention that i have increased the budget, i just started with 120$ for the first day to be sure that the tracking is working well and the postback as sell and after i have seen that everthing is working correctly I have ran with 150$ from day 2 of the camp with no changes until now.


absulotly got it, its sounds logical, just not sure if i already got to the point that i have enough traffic and data to take a look about the avarage LP CTR and come up with rule like that. I have ran with that camp 4-5 days and the avarage seems to be steady around the 20%-22%.

you have menionted a good point here. the ads are something i really dont sure which optimizaion approach to adopot until now so you give me a guideline. so, from 5 to 10Xpayout would be the fair point to start optimizing and cutting according to the metrics which you mentoined. i guess that about the range from 5 to 10 its about how much aggresive i want to be accodirng to the budget ofc.
it could be great to hear the @jack_l opinion and how he would advise to behave with the EPC metric in the case of the ads optimization.



thank you, actually I have the same feeling here like the opinion of my rep as well.
as to the sites, I have set up the rule of the 1.5Xcpa which i mentioned and as to the ads I going to adopt the guideline which you provide me and thinking from 5Xpayout I will conisder to start cutting.

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Hi there! My name is Vlada, I am AM at Gasmobi. And we have some proven offers working on OB, US mostly. Hit me up!
danilova_vladislava

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-30% on a $30 payout offer is not bad to start with. It is already showing promising results.
When it comes to changing bids the situation may become a bit tricky. By this I mean that if you drop it below a specific level for some sections, you barely gonna get any traffic, meanwhile if you raise it by too much, you can end up paying too much. As for your rep, always take their advice with a grain of salt, most of them have never run any traffic, so they speak out of generic guidelines written in their internal FAQ guides.

Do something like this: Check your section stats to see if there are any upward or downward trends in the Avg. CPC compared to your campaign CPC. A higher avg. cpc will most likely indicate a competitive section, meanwhile a lower one will indicate a less competitive section.

Outbrain semi-automatic optimization does something similar to Taboola's SmartBid. It will play around with the bids to find the sweet spot to get you conversions from the sections you are getting traffic. But, unlike Smartbid, once you change the section bid from the campaign default bid, their system will not play around with it anymore. Meaning that the new section bid will remain the default bid. It is advantageous when you end up paying less for the same clicks, yet at the same time a bit tricky when you are paying more for the same clicks.

It's also worth checking how the traffic is distributed amongst publishers, and what is their performance. It is not unusual to have shitty publishers ruining your ROI, so check both publisher and section levels in terms of LP CTR and conversion rate.


The 1x Payout rule for blocking sections is good at the beginning, keep that running. At the same time the 30 clicks no LP clicks is something you can keep running, a bit aggressive for your current payout, but if your campaign is looping in deep red, just go for it.

Along with that, it's worth looking at your LP CTR as an early indicator to block some bleeding sections even before the 1x payout. The for those with good LP CTR but still no conversions you can leave them up to 1.5x Payout ad spend. If you leave them spend some more, then you may end up being in a situation where the ROI is in that lower range where no matter what bid changes you make, it will hardly recover and get to the green.






The way OB wants things to go, you'll have to deal with a single landing page and its variations, like headline, main image, buttons, text changes, etc. To identify the winner you can use custom conversion events on Voluum with the help of GTM to fire them as I mentioned earlier.




Yes, I was referring to the lead generation offers you mentioned above. As for the sweeps I would not suggest to try them out. They tend to be too aggressive for the current compliance policies of most T1 native ad networks, so better stick with more reputable offers. Meanwhile regarding app installs make sure you're dealing with reputable not scammy apps.

Example: A couple of years ago social casino app install offers were allowed pretty much everywhere, then after some issues they got banned on both Taboola and Outbrain. There are still some people running them, but most probably they are the advertisers themselves spending hefty budgets and still playing in the borderline.

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Hey @platinum, I really apprciate your detalied answer , its very helpful for me and I alreday leran a lot from your comments.

so when I get down the bid it actually could lead to a point which I won't get any more traffic from some setcion which i get traffic before the drop and maybe it is a proftaible section?

you mentioned the fact that where the Avg.cpc is high its meaning he is a competitve one and where he's low its meaning less competitve.
but, it also affected by the CBS which playing with the bids on the sections which provide conversion like you metnioned. so i sure i will see a higer Avg.cpc in some sections like that but the question is if i have to do something about that and overrid the CBS or it's not what you have meant?
and btw, i have asked you in the previus post but you didnt notice it i guess, what your opinion about the Cpa target CBS?

And as to the changine bid, if i got you correctly, you says that once I changed the bid on the campaign level, the CBS (semi-auto) stop to make changes by himself in the setcions bid level?


so, we're taking here about pubs and sections both of those with conversions or witout one/s?
and how would you define shitty pubs/sections? and in which point of spent could I check them in the terms of the LP CTR and CR in order to block them if they're not good enoguh and no worh to contuinue running with them?




so after I already setup the rules which you mentioned, I have wanted to ask you, which rules I can define and use for the sections which are already got some conversion/s? in order to cover me in case that they provide a poor performances even though and after they converted? the ROI is the right metric to take a look on this point in order to block the poor ones? compare to the spent? cpa x Y?

As to your advice to block bleeding sections even before the 1xCPA by LP CTR, how would you define a bleeding section in this case? I guess it clould be diffcult to answr but it also hard for me to know how to do it correctly before the 1Xpayout and in which point to conisder it? if it is not after some spent, in which point before the 1Xpayout would you suggets me to check the LP CTR and decide if to cut?

As to the those with good LP CTR and no converions you said to let them run until 1.5xCPA , there is anyway to do it when i already have to 1xCPA rule which actually conflicting this? maybe some change in the current rule or to add an exrta rule that can ovveride the first one?

In addition, i can find out from your explantion that actually after 1.5Xcpa with no conversion the chances to get the section to the postive zone are very low. so 1.5Xcpa it really enough or even the maxium for testing section? even in circumstances of higer budget?

As to those lead gen offers, what their typical CR? they are work good with the traffic of OB?
And regardless to the app install , I have seen this casino app install case study from 2019 and it made me to think about give it a shot. so you say this it not approved anymore? those casinos apps install offers? and if so, what about another apps? there are a good offers in the AN to run in native TS like OB or it is diffult to find? ask beacuse you mentioned to avoId from scam ones.

I know i have a lot of questions but actually your answers are really help me and take me a few step forward. thank you again buudy

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@sportex it's hard to give directions with 100% certainty if dropping the bid too much will leave you with no traffic. As you might understand there are many unknown and hard to crack down variables behind a traffic source algorithm.
I'd say you have to test it, because sometimes what happens with a specific offer/vertical doesn't happen with another. Take into account the image and headline aggressiveness and you'll most probably end up with totally different results.

As long as you don't override bids on the section or ad level, CBS will continue to do it's work and play around to find it's best match for your results. The phenomenon of a bid leaning to a higher level sometimes has to do with many factors, where amongst them the ad position itself plays a big role. Just imagine your ads served on OBs infinite scroll SmartFeed, obviously your avg. cpc will be higher to be served on the top, rather then after a few scrolls.

I believe we already went over this in this reply. Anyways you can use a 1x or 1.5x payout rule to block non converting sections to minimize losses and something higher on the publisher level, maybe 3x to 4x or maybe 5x. It really depends on the payout. My best advice would be to run some calculations and define thresholds based on your actual offer.

For blocking sections before the 1x payout threshold I usually rely on the LP CTR. If its awfully low or not present at all odds are it won't have any chances of recovering.
From what I've tested even when leaving such sections run for longer in order to see if it recovers, even in those case where some sections gave one or two lucky conversions, they ended up sending so many clicks that resulted in loss. Again, here you have to test it to be able to judge.

Yeah the kind of apps present in that case study used to run heavily but now not that much, at least from what can be seen on spy tools and available offers.

I understand that you are looking to get into the roots of how a specific network works and be prepared for any possible situations that you might knock into, but please understand that it's really hard to give suggestions without knowing what the campaign stats look like, what creatives are being used, what landers are being served to your visitors, etc...

Generic rules and strategies are not guaranteed to work on anything and with experience you will realize that what works for X won't work for Y and vice versa.

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thank you @platinum

got it. just as to the CBS, I have asked you in the last two replys, guess you didnt see it or forgot to address it specific in your comment, what your opinion about the CPA target compare to semi-auto? I get an advice for my rep to change to the CPA target after 23 conversions with the semi and I did it two days ago, still not able to say if its working well compare to the semi and would love to hear your opinion.


I know we alreday went over it in other reply, just look for second specific opinon you know ..



got it, thanks.


I completly got you and the logic behind the fact that rules has to be define based on data per campagin/offer/lander/creative etc.. however, I ask you for those generic rules/stratgides in order to take it as a general guideline and to fit it to my specific needs according to my actual campgin/offer, like which general attitude I could adopt to the sections which alreday converted in order to optimize. again, I am a new player on this field and trying to learn as much as I can and you are some of my strongests tool for it. btw, I would love to share with you my current stats in order to help you to help me, just tell me if the stas which you mentioned above those are which you need to see in order to help me.

and with that said , I have another question for you about the ads optimizaion, I would love to hear your opinion about which atitude to adopt, which spent to give for a specific ad in order to judge it, and which specific metrics to look on in order to take the decision if to cut or not. I am talking about both of the ads which have converted alreday and those havn't. and again, I am asking for some general atitude you could suggest me , not a specifc one.

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Hey guys @platinum @jack_l hope your'e doing great

I wanted to share with you a little update and to ask a question:

In the last 3 days my campaign made a break even and even a little bit of profit of a few dolars (5 conversion every day) so I have decided to increase the daily budget by 20% from 150$ to 180$.
In addition, I have considered to create one more retargeting campagin which based on some custom event/conversion like LP clicks or 45 second time on page, I have enough data to create a lookalike audience based on those events. I would love to hear your opinion about it from your expirience with OB and those camps.

thank you

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Nice! Glad to see you having some success great work!

Regarding retargeting... I've never had much success with it on native... but I'd still encourage you to give it a try... it won't spend much until you're up into the 3k/day + range, so even if it doesn't work you're not gonna be out of too much money. Same with lookalikes... I've never had any success with them... but certainly worth a try - every vertical is different so hard to know what will work until you try it

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Sorry, maybe it was misunderstanding of mine but now I completely got your answer @jack_l
To hear what would you do if you were me or what the other sceniors which could happen if I would do it differently its completely great answer for me.

In addition ,I have some good news to share
Yesterday I got a breakeven day, and have decided to increase the budget by 20%, today, I got a first green day for that camp with 80% ROI

Moreover, yesterday I noticed that instated of just Desktop which I meant to target , I did All Devices and checked the breakdown of the OS and could see that all the conversions came from mobile and tablet and the desktop took some of the budget without any conversion which i guess also could affect on the Bid and the quick capping which we have talked about.
with that said, I decided to exclude the desktop from that camp, I cloned the camp with a new targeting of just Desktop to give it a test in tandem. hope it will go well and ofc I will continue to share with you here and would love to hear your opinions like always

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Nice! Good stuff man

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Hey, to find good offers just use a spy tool like adplexity and then see what offers are already running / making money. Start there.

Or look at a similar traffic source - if u are on RevContent, look whats hot on MGID, or Outbrain, or Taboola, etc then take that offer, and port it over to your native traff source.

Always start with proven offers on the traffic source types, before venturing out into unknown territory.

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Hey @iAmAttila ,thanks for your comment man
I do use Adplexity a lot.
From your point of view, how actually do know to recognize the offers which making money? or those which considered to hot offers?
mainly when you can see the same offer run by a lot of affiliates? or not necessarily?

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Hello everyone ,

I have a question to those who have experience with Outbrain:
As to the CBS - I have ran with Semi-Auto which seems to work well until now with some amount of conversion every day , 40 in total and lately I have got already a few green days.
and here is my question:
Into the camp settings , after I picked the CBS type, there is the picking of which conversion i want the algo to push to , so from the beginning of the camp until now I have been set it both on a lower funnel and upper funnel conversion, Purchase + LP clicks, and I wanted to ask, now after I already have got some amount of conversions and a few days with positive ROI, would you remove the LP clicks custom conversion and let the algo to focus in the purchase one only? take into consideration that I already have a good a LP CTR (25%) and some purchase conversions data the pixel has gathered, it could be a good move to do? too early to do it? or doesn't good to do at all?

Thanks in advance folks

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Hello folks,

I would like to share some updates follow along my camps and get some advices for scale to one of them and optimizaion toward scale for the second one.
So I have one camp which target Mobile+Tablet and the other one just for desktop:

Mobile camp - I have ran it for something like 16 days and at the recent ones I am getting close to the break even with even some green days but not success to get it steady with some red days after green ones and Low CR In the offer page what makes me considered if the offer is still working and worth to keep running. (at least for mobile)

ADS: (The metrics which i blurred is about LP Clicks and LP CTR)


Publishers:


Sections: (the unknowns ones are which I have already blocked)



Desktop camp - I have run it just for 6 days and already get it to the green zone (just a little bit green but still green
Just wondering about the scale approach and would love to get some tips from you.

ADS: , (I have just 4 active ones now after cut some but keep upload more and more all the time to test.



Pubs:


Sections: (the second one was already blocked)



would love to hear your opinions @jack_l @platinum

Thank you very much.

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Good stuff... looks like you're making great progress!

No feedback really... on the 'Sections' part I couldn't tell if some had already been blocked, but if not then I suppose that's one area you could start to optimize a bit... blocking any sections that are doing really badly, etc...

But yeah, great work man!

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thanks for your compliment man @jack_l

and nevertheless, what about the scale approach for the camp which already in the green?
besides to the increase of the daily budget everyday by 20% are there any insights could you share with me as one who have the experience with that stuff? some key tips to adopt for this phase of the camp could be very helpful for me actually.

thanks.

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so just to make sure @jack_l

as long as i run offers from the same vertical, can I use the same custom conversions for all the Geo's camps?

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Nope that's about it if you're in the green then just keep increasing the budget... as you said, just increase it gradually each day

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Yes you can use the same custom conversion event on multiple campaigns...

So if you're running 10 different US Solar campaigns, you can use the same conversion event for all of them if you want

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thanks man @jack_l
and for a further example , If I running E-com offer in US camp , can I reuse it for E-com camps Into DE,UK, etc..?

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Sure... the only risk is that if you use it on too disparate a group of campaigns that it won't work effectively...

Like if you used the same conversion event for UK Sweeps + US Dating + Philippines Ecom, it would just be a soupy mess of data and would probably be net negative...

Whereas if you use it for campaigns where the converting demographic is extremely similar, it should allow you to leverage the combined data into better Conversion-Optimisation.

At least that's my understanding of it...

As always though, your mileage may vary, and these things don't always work the way the traffic sources intend them to work lol, so take it all with a grain of salt

As far as using it for US Ecom + UK Ecom + DE Ecom... I *think that would probably work okay... presuming its the same ecom offer or same type of ecom offer...

If you were running say a Woman's Facial Cleanse Ecom offer in the US though, I wouldn't use the same conversion event for running a Sports Car Wax Spray in Germany though... since your target demographics are totally different...

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Hi All,

We are looking for new partners that can boost our exclusive service for Australia with native traffic.
Payouts from AUD $25 per lead on the verticals of Loans, Reviews and Solar.

Feel free to contact at paulo@embr.com.au

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Hey folks, hope you're doing great @platinum @jack_l

I have a little QS please,

I am testing a new offer with 70$ payout, and just wondering as to the daily budget for this payout, I have started to test it into UK on 200$ daily through two separate camps with no conversions, meaning 400$ spent so far with no any revenue, now I am going to launch it into DE and just thought to ask you here if 200$ daily like 3xCPA its a fair amount for this payout in OB.

thank you

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Really just depends on how strongly you feel about the offer...

If you really believe in it and think you can make it work, spend more... if you're not sure, then less...

I don't like to spend more than a few hundred dollars without a conversion though...

If something is converting but moderately in the red I might spend several thousand trying to get it in the green, but if I can't get a single conversion in the first several hundred in spend I usually turn it off.

Nothing wrong with trying it in Germany though, possible it might do better there, but remember, only a tiny fraction of offers will ever work, so you gotta limit your spend on the losers so that they stay lower than the profits from the winners

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If I were to be in your position, I would test a new offer on a new campaign only and leverage the data from your previous campaigns in that same GEO.

Starting a new high payout campaign with no previous data and optimization from scratch may require quite a significant testing budget.

Then as Jack mentioned, it really depends on how strong the offer is. Sometimes the offer payout is directly related to the difficulty the offer has to convert, or in the case of a physical product its related to the actual cost of the product.

Play around with the performance insights you get from your network you're sourcing this offer and try to get a rough understanding what kind of results you should expect after X amount of spend.

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Thanks for your answer @jack_l

I Have noticed that you're mention a several times the fact that only fraction of the offers will work ever and I really keep it my mind, just wanna ask, from your point of view , this is something that true about all the types of the traffic sources and actually overall in AM or specifically in native? and when we are talking about the profitable camps in TS like OB, it really could be enough profitable in order to cover the looser ones and leave you with significant profit after all?

In addition, from reading of your stuff I realized that even for you its working in the same way, so I wanted to ask, there is no any advantage that you gain during your camps, spent, account history, pixel data, etc.. that give you some advantage compare to new accounts with a bit of data like me cause that your percent of profitable camps will be much more higher?

thanks again

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Hey @platinum , its really good to hear from and to get your opinion, thank you

so actually after I already tried 2 different camps in the same GEO for this offer with no success and according to some success in other GEO (DE) in previous camps with other offer I thought to try this one there also.

but assume I did made some conversions in the first GEO with the current offer and decide to test it in another one, it would give me some advantage as soon as I use the same custom conversion correct?


So actually it was exactly what I did, and after I got the relevant stats from my AM, which seems to be great ones, I ran some calculations and started the camps with Ads CTR and LP CTR not bad at all but for some reason with 0 CR and no conversions like I said and this is why I want to give it another shot in another GEO.

And i wanted to ask you another thing, as to the Black list of sections from previous camps, as soon as we talking about the same vertical (ecom) and the same GEO , would you suggest me to use and upload the block sections from the previous offers to the new camps of the new offers in advance or because of the fact that is other offer would be better to give a second chance for all the sections?

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Yes its particular to native, because there's no real demographic or interest targeting like facebook.

On facebook or instagram or youtube I can create an info product for aquarium fish owners who want to breed African Rift Lake Cichlids and target it to every person who 'likes' African Rift Lake Cichlids.

On Native I'd have to run that offers to the entire broad population, of whom only one in a million know what an African Rift Lake Cichlid is lol.

So by definition, you're infinitely more limited on native.

Furthermore, on native your offer has to compete with EVERY OTHER OFFER that can get approved on the network.

So even if I have an awesome life insurance offer that I run on Outbrain - it has to have a higher EPC than someone running a Diabetes VSL on Outbrain, otherwise they can outbid me.

That's why Revcontent has expensive US traffic - because they allow aggressive nutra stuff with super high EPC's.

So yeah, I don't know about other folks, but in all my months where I am significantly in the green, I still have more red campaigns than green ones. Sometimes by a two to one margin, because I'm continually testing new stuff and most of it doesn't work.

The trick- for me at least- is for my 'worst" campaign(s) to only lose <1k at most, but to have my 'best' campaigns all be at >3k+ profit. Basically, for my "red" campaigns to average -$300 each month but my "green" ones to average +$1000.

Its really hard when you're starting out though because you don't have any profitable campaigns... as you slowly start to find some things that work though, their profits will let you test more and more other stuff, and eventually you have a good compounding system that continually moves along in the green.

With that said, I did horrible last month (in green but total net profit was only 10% of my best month ever) so it doesn't always go up in a linear fashion lol.







Edit: To answer your other question, pixels by themself get better over time... and your account can improve over time as you blacklist more and more bad sites on an account level... but just for the age of the account itself in a vacuum... I don't know... It might depend on the network... I doubt its a big factor... I think a brand new account or an aged one is equally capable of producing profitable campaigns...

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Hey @jack_l , thank you so much for sharing with us all this valuable information , It so helpful stuff for me because I really wondered how can I be able to build an AM business through native for the long run and not just for some profitable camps from time to time , you gave me a better understanding on how its working and what i should to expect for

So as to your explanations, to the best of my understanding , the main advantage which you gain during your native experience is about the blocking sites on the account level and in a certain extent the improving of the pixel by the data it has collected, hope I got you correctly.
If so , I wanted to ask you, regard to the blocking in account level , I have some amount of blocking sections from previous camps , from a several Geo's and several offers, my question is, as long as I continue to promote offers in the same Geo's it would be wise to block all those sections in the account level? I know that from your stuff it supposed to be clear but I just wondering if to do that because I thougt to myself maybe some sections that doesn't works for offer A could work for offer B or C although we are talking in the same vertical and It could avoid from me to get a profitable sections in future camps or reduce my future scale ability? , In addition, I have discussed with my rep about it and he claims that for every Geo that I start to run some camp he's defines some WL on my account in order to avoiding from the bad publishers with the bad traffic and this is why he don't suggest me to upload some BL. however, I know that sometimes the rep's stuff its not the most accurate information and this is why I'm asking it here. as I understand from your stuff it sounds like a really important issue and I want to adopt some attitude in order to upgrade my account performances.

Appreciate your help man

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I would love to hear some address of you about this issue man @platinum

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In case the sections you tested in the previous campaign showed horrendous engagement (generally referring to the LP CTR), and you are testing another similar offer within the same vertical and country - Yes! You can re-use previously blocked sections or publishers.

On the other hand, in case publishers and sections showed good engagement, but didn't convert, the issue could be related to the offer.

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This.

I just want to thank everyone for participating in this thread, been reading this and learning a lot.

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Thank you @platinum

Make perfect sense.

Just to make sure, when it comes to blocking sections in the account level like @jack_l has talked about, the first scenario (that include poor LP CTR) would be enough for considering blocking a given section in a given Geo? or it has to include another poor performances for this type of blocking?

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Generally a super low to no LP Clicks would be just enough. Then for the ones that yield good LP CTR but no conversions at all after a specific amount of ad spend that makes sense for the offer, can be blocked too.

As you keep on spending and collecting more data, you'll soon be able to identify not only sections but junk publishers too that you can block in the account level.


Optimization-wise, when blocking at the account level, you'd better have accounts separate for separate campaign types (e.g: e-commerce, leadgen, etc). This will make things much more easier to manage.

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I wanted to ask a question as to the structure of the funnel:

Which of the following two is usually works better on native (and ecom vertical for my case)

1) AD>LP>interstitial page>checkout
or
2)AD>LP>checkout

Just have wondered about it recently after a while that I have used just option 1.

thanks @platinum @jack_l

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It appears to me from all my spying that ad>presell>interstitial>checkout page is the most common for ecom on native.

You are so darn curious sportex (which is a good thing) you oughtta look into those James Van Elswck courses man... you'd aboslutely love them... just hours and hours and hours of good content on native.

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