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Bing + CPVlab + Maxbounty campaign (7)


03-19-2021 03:07 PM #1 t8000i (Member)
Bing + CPVlab + Maxbounty campaign

So a few days ago I decided to launch a new campaign on bing.


I'm not new to bing, never stuck with it long enough to make it work I guess..


Network: Bing (Microsoft advertising)
Tracking: CPV Lab
Network: Max Bounty


Campaign setup:
1 landing page (created myself, took inspiration from sales page...)
2 offers (video version and text page version)


3 ad groups:
x1 bing suggested (all related to keyword)
x1 search bar typing suggested
x1 buying keywords


It's spread over 5 countries


And currently open to all devices.




Submitted the campaign Tuesday eve -> approved LATE wednesday (took them a day +)


Thursday first conversion came in from a LOW search volume keyword... $80


I can see that the conversion is from the US and PC

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And so far today got clicks but no conversions yet.


So a few questions for all the PPC gurus here


What should be my next steps in this campaign?


It's spending pretty evenly throughout the day, I got it set to $100/ day and it seems to be just perfect for that with the current bids / budget.


Should I just let it run for a few more days? or start making small changes now, like example: redirect all offer visits to Video version (not text)


Tnx!


03-19-2021 05:44 PM #2 t8000i (Member)

Another conversion came in and already in small profit of $20.89 (somebody is eating takeout tonight! haha)

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I noticed that the 2nd conversion also came in from the same ad / adgroup so my plan is to make multiple variations of the same ad now (at least 1 more version)

Also I haven't touched the landing page yet but the plan now is to test a version of the LP with the same wording as the ad for the headline.

Also, since the 2nd conversion also came in with the same type of device / location, I paused all the other countries to focus only on the device type and location of the 2 conversions that already came in.

Gonna wait for more data to come in and hopefully more conversions before making more changes.


03-19-2021 06:13 PM #3 twinaxe (Senior Moderator)

Will follow to see how it goes.

I also started a test on Bing few days ago but somehow I don´t receive any traffic.

I never ran something on Bing so I guess I need to check the platform a little bit more


03-19-2021 06:28 PM #4 jaybot (Veteran Member)

You guys are tempting me to load up my Bing account again.

Unfortunately, MS deactivated since I hadn't used in so long

As for stats, that's a hefty payout, you're going to need loads more stats before you can make any real deicisions.

But for now, it's green, which is good


03-20-2021 12:03 AM #5 t8000i (Member)

UPDATE

I noticed from 2.30pm today my clicks have been the same, I kept checking and still same...

First I thought it might be me pausing the shitty ads and submitting 2 new ones...

But then when I logged into bing it shows "limited by budget"

So I just upped the budget to triple the amount it was set before and hopefully more clicks will start coming in soon.

Also asked my AM for intel on the offer, he confirmed best device to focus on and also regions of the country and time of the day most conversions come in. (pretty useful info)

Obviously since no additional clicks came in, no additional conversions to report so far...

Till the next update...


03-20-2021 09:55 PM #6 t8000i (Member)

So from yesterday at 2pm until today at 1pm no clicks came in, and now it started again

It looks like it took a full 24 hours for the system to update the new ads / bids

Now clicks are starting to come in again, and I increased my bid a bit to get some more data

No additional conversions other than the first 2 so far...

I also set up a multi variant test on the landing page rotating the headline and button.

The original headline is still rotating, but I also added a variation that says exactly what the winning ad says, I'll have more data on this in the next few days to see if that made a difference.

Till the next update...


03-23-2021 06:12 AM #7 t8000i (Member)

I let the campaign run for 2 more days, no conversions even with original ad...

Not sure what to do at this stage so put it on pause to stop the bleeding...

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