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Keep your email list healthy (1)
03-19-2021 02:13 PM
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TORO Advertising ()
Keep your email list healthy
Your list may have spam traps, fake emails generated by bots, inactive subscribers, duplicate email addresses, etc. What of it makes a lower open rate, a higher bounce rate, and other performance bad results you need to avoid if you want a healthy email list.
Some studies confirm that in just one year, between 20 and 30 percent of the active email addresses decay due to don’t make hygiene and follow-up metrics practices. Hence, it negatively reduces on reputation and engagement of the email list affecting the campaign's results adversely.
Tips to increase healthiness and engagement
- Subscribers acquired by opt-in, so they explicitly request to be on your email list and hear about your company/products by accepting terms and conditions and GDPR rules.
- Contacts choose the type of emails they want from you. Allow them to decide their preferences in order to keep their interest and engagement with your brand.
- Generating frequently new subscribers will increase your reputation.
- Segmentation mainly based on open rate. In addition to location, field of business, activity in other channels such as social media, lead score, activity on your website/e-commerce, etc.
- Omnichannel strategies to improve performance and customer satisfaction.
- Resend emails to figure out if subscribers can be reactivated or get their attention at some point.
- Custom automation workflows generate the highest open rate.
- Keep low bounce rates (no higher than 3%).
- According to Campaign Monitor, average open rate should be within 15-25% and average click-through rate in 2.5%.
Extra tip! Don’t buy any email list: Focus on quality, not quantity.
Find below a few offers performing rather prominent with Email Marketing
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