Hi all,
I have been approved by a network to run adult offers. I was hoping to pick your brains and get some tips before I dive in. Would you be kind enough to give me your insight on:
1. What budget should one start with for CPA?
2. Does anyone have a whitelist available?
3. Are there any other factors that determine the overall success of an adult campaign?
4. Overall, any tips for create and running adult creatives?
Thank you in advance for your wisdom and guidance!
Hi there! There are some tips for you below.
1) I'd say you can start campaigns from around $50. Your budget would be very depending on the offer, geo and traffic source. If your budget is low, it is better to start with push traffic and Tier-2/Tier-3 geos (for example LATAM, Eastern Europe). If you have more financial leverage, you can try more expensive traffic sources as Native/Teaser. We don't recommend you to start with Tier-1 countries, they are quite expensive and more competitive.
2) It is a broad question, please specify what do you mean as a whitelist. Is it a list of sites for Native Ads or a list of offers which are allowed by Facebook? If it is the first variant, it will be hard to find someone who share with you this information. We suggest you to make your own black and white lists. At the beginning you can make a research or choose sites logically, after that you should optimize yours lists by stats.
3) The correct targeting, compatible offer and good creatives which match to the country, can determine the overall success of an adult campaign. Also, you can calculate main approximate figures as CR, CTR, EPC and CPC. And you will understand if the campaign can be profitable or not.
4) There are some basic tips for your information. Firstly, you should remember about Geo's language and sexual preferences. Secondly, don't use a lot of girls in one creative. And the last that we can advise to you is not to make very aggressive banners. Please, mention your traffic source, if you want to get more details, and we'll try to give it for you.