How to analyze user funnel: multi-touch attribution basics 🔥 (1)
How to analyze user funnel: multi-touch attribution basics 🔥
Ever wondered how to analyze user behaviour in a funnel? 
For that you need attribution modelling. Attribution is an act of identifying user actions in a funnel that contribute to a desired result. Not understanding user behaviour sometimes can seriously crush your conversion rates. So here comes attribution to tell you what user does in a funnel and why conversion happens.
This week on a LiveStream we are gonna talk about ways to analyze channel and campaign performance using attribution modelling basics:
- first-click
- last-click
- multi-touch
We will also share setup insights and applicable ways to use for each of the scenarios for enhanced results in performance!
Join us on 18 March, 4PM GMT
Don't forget to set a notification!
https://www.youtube.com/watch?v=QP2B6AuvQgk
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